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February 24, 2025 60 mins

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In this episode of the Changeology podcast, I interview Kendall Cherry (yes, like the fruit!), who is the powerhouse behind the Candid Collective, a ghostwriting agency that delivers world-class storytelling services. Kendall has written for $100M+ startups, email empires with 750,000 subscribers, and thought leaders with 7 million followers, and also writes about the art and craft of telling stories that sell in her weekly newsletter, Wallflower Fridays. 

But before starting her ghostwriting business, Kendall was on the fast track to achieving executive status and corporate success at a Fortune 100 company.
Kendall shares how a panic attack during a high-stakes presentation caused her to reconsider her career path and what she wanted from her life, shifting focus from rapidly climbing the corporate ladder to pursuing her true desire to start her own business and reconnecting with her childhood love: writing. 

This episode is perfect inspiration for anyone considering a major career change, especially anyone who is thinking about leaving the stability of the corporate world for entrepreneurship. 

Kendall's story is inspiring and infuriating in parts, so be sure to listen to the end to hear why!

What You'll Learn in This Episode:

  • How Kendall navigated a toxic corporate environment, including dealing with a narcissistic boss and exceeding unrealistic expectations
  • The pivotal moments that led Kendall to leave her corporate job, and the transformative conversation that changed everything for her
  • How Kendall repurposed her corporate communication skills to build a successful ghostwriting enterprise
  • The importance of maintaining autonomy and connecting with childhood interests when choosing a new career path
  • Practical advice for those considering a major career change, including seeking outside perspectives and trusting your instincts


The REAL Change Kickstart is a 45-day 1:1 coaching intensive designed to help you:

  • Identify the behaviors keeping you stuck
  • Unlearn what is no longer serving you
  • Create new patterns that align with what you truly want

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