From Basketball Playbook to Consumer Products: The Crossover Move

The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.com/watch?v=QlgiuZ3gkKg) To succeed in today’s hypercompetitive environment, consumer products companies need greater speed, agility, and defense. How? Borrow from a famous sports playbook: master the “crossover” basketball move. Done right, the strategy can be hypnotic, disguising your next step and keeping rivals off-balance as you get into position to make your next big play.Ready to learn the right moves? The experts speak. Javier Flores, SAP: “To be trusted is a greater compliment that being loved” (G. MacDonald). Kyle Tate, SAP: “It’ll all be alright in the end. And if it is not alright, then it is not yet the end” (The Best Exotic Marigold Hotel). Don Gordon, SAP: “My geranium is dying, for all I can do, Still leaning toward the last place the sun was” (T. Roethke). Join us for Basketball Playbook to Consumer Products: The Crossover Move.