August 23, 2018 • 55 mins
The buzz: “In a marketplace increasingly driven by clinical efficacy and value-based outcomes, understanding the customer becomes as important for pharma companies as it is for Pepsi” (R. Robinson). One of the biggest hurdles for any company is the development of an innovation-ready culture and ecosystem, especially in Life Sciences. How to achieve this? Leading Life Sciences companies are rapid-testing ideas to foster innovation and using analytics, blockchain, artificial intelligence, machine learning and IoT to deliver business-wide value and customer-centricity. The experts speak. Don Mackenzie, itelligence: “You can act to change and control your life…” (Amelia Earhart). Janel Firestein, Clarkson Consulting: “Imperfection is beauty, madness is genius… better to be absolutely ridiculous than absolutely boring” (Marilyn Monroe). Kevin Brophy, SAP: “Winning is not everything, it is the only thing” (Vince Lombardi). Join us for Life Sciences: Prescription for Digital Innovation.
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