By 2025, the global life sciences market will have changed dramatically from the industry we know today. Patients will be more accountable for their care and have greater access to their personal health information. Patients and payers will demand personalized treatments with superior outcomes, but cost-effectively. Technology will allow patients to use smart devices to monitor their health in real time while collaborating with their physicians from home. Patient outcomes will be continually monitored to identify patient populations that may have an identical genetic predisposition to a treatment, while providing early detection of any adverse events. Patients, physicians, providers, and producers will collaborate tightly within a treatment protocol to ensure optimal outcomes at reduced costs. Join host Bonnie D. Graham for a Coffee Break with Game-Changers special series on how the digital economy is transforming the Life Sciences industry on Changing the Game in Life Sciences.
"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney
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