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June 16, 2025 70 mins

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!


If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, Lucas and David are joined by Alexander Edwards, president of Strategic Vision. Alexander shares his expertise on consumer psychology, emphasizing the importance of truly understanding what customers value and how this impacts success in the automotive industry. The discussion covers the challenges and misconceptions around electric vehicles, including why EV adoption has faced so many hurdles in the U.S. Alexander also offers actionable advice for shop owners and service advisors, stressing the need for honesty, responsiveness, and clear communication to earn customer trust and long-term loyalty.

00:00 "Consumer Hesitance on EV Adoption"

08:11 "Breach of Trust in Service Choices"

12:10 "Politics vs. Practicality in Environmental Policy"

17:33 Chinese Auto Industry Challenges

26:23 Political Predictions & Public Sentiment

27:57 "Politically Driven Policy Challenges"

34:21 Chinese EVs Surpass in Quality and Innovation

42:09 Focus Group Shifts on U.S. Finances

45:08 Innovation Crucial for U.S. Progress

50:22 Overseas Hiring Reality Check

56:25 Automation Threatens Gig Economy Jobs

01:02:52 Respect Leads to Success

Mark as Played

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