Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.
Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.
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In this episode, Lucas and David are joined by Cecil Bullard, who shares his recent experience recovering from major brain surgery and how it’s influenced his perspective on business and leadership. Cecil emphasizes the importance of foundational principles and clear communication in running a successful auto repair shop. The conversation also explores the challenges of pricing, profitability, and the need for a unified, professional standard in the automotive industry.
00:00 Delayed Pituitary Surgery Journey
08:32 Trash Disposal Frustration
13:44 Organized Shops Boost Customer Comfort
20:13 Small Shop Owners' Time Dilemma
23:27 Turning Struggles Into Opportunities
28:23 "Maximizing Profit on Tie Wraps"
35:41 Veteran Diagnostic Tech Dilemma
41:50 Discount Strategy Debate in Auto Shop
44:07 "Technicians Undervalued; Raise Rates"
48:43 Self-Regulate Industry Standards
56:17 Orthodontist Organizes Continuing Education Show
59:59 Airplane Oil Cap Mishap
01:06:00 "Motivation Beyond Money"
01:10:06 Investing in Legacy Over Luxury
01:16:57 "Overwhelming Support Before Surgery"
01:20:18 "Industry's Bright Future Ahead"
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