In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption - especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption.Â
🔹 Key Topics Covered:Â
✔️ Velosio’s role in mid-market digital transformationÂ
✔️ The surprising role of IT in modern horticulture 🌱Â
✔️ How CFOs & CROs drive cloud and AI adoptionÂ
✔️ Helping businesses navigate economic disruptionÂ
✔️ Success stories & the future of AI in businessÂ
đź“Ś Timestamps:Â
00:00 - Intro: Meet Robbie Morrison & VelosioÂ
01:50 - What does Velosio do?Â
02:50 - Who are Velosio’s customers & key verticals?Â
04:00 - Why horticulture is a surprisingly high-tech industryÂ
06:30 - The importance of working directly with CFOs & CROsÂ
09:30 - Velosio's vendor partners and cloud-first approach and solutionsÂ
12:00 - Cloud migration: Choosing the right path for businessesÂ
14:15 - Economic challenges & how real-time data helps companies adaptÂ
18:50 - Working with independent software vendors (ISVs)Â
25:00 - AI & data readiness: The next big shift in ITÂ
28:30 - A customer success story: Breaking down data silosÂ
31:00 - Vendor partner and solution shoutoutsÂ
32:30 - Why businesses should consider Velosio as a partner
Learn more about Velosio at www.velosio.comÂ
A new episode of Channel Insider: Partner POV is released every other Thursday.
Watch the interview on YouTube @ChannelInsider_NewsAndTrends
If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com
For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com
Connect with Channel Insider on LinkedIn.
Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.
The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.
Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.
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