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September 18, 2025 55 mins

How do trusted advisors build credibility and deliver meaningful impact in IT and cybersecurity? In this episode of Channel Security Secrets, I sit down with Eric Ludwig, Co-Founder of RISE Technology Advisors, to explore the principles and practices that drive success in technology advisory services.

Eric shares insights on the value of integrity, humility, and leveraging strong industry partnerships. We discuss how transparency with clients, continuous learning, and a proactive approach to cybersecurity are essential for trusted advisors. This episode is packed with actionable guidance for leaders and communicators looking to foster trust, adapt to evolving technology, and provide tailored solutions for their clients.

Takeaways

  • Why honesty and transparency are foundational to building client trust.
  • How humility and curiosity within teams foster continuous learning and adaptability.
  • What leveraging industry partnerships can accomplish in providing comprehensive client solutions.
  • Why understanding clients’ unique needs and pain points is critical for effective recommendations.
  • How proactive cybersecurity practices, including frameworks like the Cyber Defense Matrix, mitigate risk and strengthen client confidence.

Quote of the Show

  • “Don't be afraid to say, ‘I don't know.’ Then go out and create opportunity that is complimentary to what you do know.” - Eric Ludwig

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

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