From canceling coffee chains over cup colors to celebrating National Pretend to Be a Time Traveler Day (yes, that’s real), we’re diving headfirst into the nonsense. This week, we’re calling out performative boycotts, fake outrage, and holidays cooked up in a marketing meeting with two brain cells and a deadline. If you’ve ever side-eyed a “holiday” or wondered why people are mad at a cereal mascot — this one’s for you. Spoiler: not everything needs your moral panic or a hashtag.
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