College Planned Giving and Empathy in Fundraising
In this episode, meet Cheryl Mott Smith, Executive Director, Gift Planning at Loyola Marymount University in Los Angeles, California. Our hostesses Cathy Sheffield and Claire Meyerhoff chat about college planned giving efforts with this experienced development professional.
We also discuss a very important trait that many planned giving people have -- empathy. Cheryl is someone who knows much about this as she battled cancer while continuing to work as a frontline fundraiser. In this interview, Cheryl shares what she learned about her donors, her colleagues and herself during this difficult time.
You can learn more about Loyola Marymount's gift planning program by visiting their website.
If you need any help with your planned giving, just get in touch with us, because as we like to say -- "Charitable Chit Chat with Cathy & Claire is more than a podcast -- we're your friends in planned giving."
Visit our website CharitableChitChat.com
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