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May 22, 2025 64 mins

In typical fashion…we open up the show with our seven minutes of banter..recapping the PGA, some bets, and of course our dry humor. We turn the show over to our guest, Billy Draddy, and get right into things with him. We discuss the emotional roller coaster that exists in pro sports, specifically golf, and other topics.

The famous Pocket Polo is a hot shirt by B. Draddy. We hear the story of this polo and how it came to be after inspiration from another brand. One thing about Billy, he’s cooler than Freddie Couples in the final pairing. We hear about his family’s legacy in the clothing business and how he got his start doing what he does best. 

Billy also owns other apparel companies that specialize in golf being Zero Restriction, Fairway & Greene, as well as a women’s line. We touch on the evolution of golf fashion and where he sees things going in the next decade. 

Tune in now to hear from a well-connected, big-thinking, golf entrepreneur and a master at chasin’ birdies. 

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Follow Chasin’ Birdies on Instagram @chasin_birdies.

Chasin’ Birdies is hosted by Ryan Bashour and Jonathan Pepe. Produced by Simpler Media.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
>> Speaker A (00:02):
M.

>> Jonathan (00:07):
You guys out there that just hit play. You're tuning into
a fresh new Memorial
Day weekend episode
of Chasing Birdies. My man.

>> RB (00:18):
JP what's shakin, bacon dude?

>> Jonathan (00:21):
It's like it's here.
And I tell you what, the weather this week
feels like fall. It's ridiculous.

>> RB (00:26):
Yeah, that's great. Uh, give me this
cookie. Cut this for the rest of the year,
and I'm in.

>> Jonathan (00:34):
Yeah, it's. It's a little odd, but,
um, you know, naturally this whole week's been like in the
50s and a lot of rain, so.
Yeah.
Ah, you know, kind of messes up the golf plans a little bit, but
nonetheless, we're here. We're doing it.

>> RB (00:47):
Very Seattle esque.

>> Jonathan (00:48):
Yeah, exactly. I feel like that's, you
know, happening right now in a lot of places.
But, uh, in Florida.
Not in Florida. Not in Florida.
Today's episode's a good one, though. We got Billy Dratty
joining us here on the pod, uh, which we'll get into
that a little bit later. But, uh, it's. It's
incredible.

>> RB (01:09):
It's really cool. Um, again, I'm
excited for everyone to listen to the Billy Dratty episode.
Owner of Summit Golf Brands, which is B
drat 0 restriction, fairway and
green. And there's a women's brand that
we speak about on the podcast, um,
as well. But, man, there's been a lot
to cover over the last, you know, six

(01:32):
days. Uh, we've had the PGA Championship, we've had
game sevens in the NHL, uh, the
NBA. Is it the NBA
Conference Finals?

>> Jonathan (01:42):
Yeah, it's kicking off.

>> RB (01:43):
Yeah, it's kicked off this week already, honestly.

>> Jonathan (01:46):
So, yeah, we got the Pacers and the Knicks going at it
and Thunder and the Minnesota Timberwolves. Man, it's
actually a pretty good final four for the NBA. And
you know, for those of you that care, I do have the Pacers winning it
all. And I picked that a couple of weeks ago, threw a little
cash on it. So hopefully we, uh, we ride that horse in.
Because God knows the golf bets this.
Past weekend were not awful.

(02:08):
Awful.

>> RB (02:09):
Missed the boat by, um, a long shot.
Um, who did you end up taking?

>> Jonathan (02:16):
I ended up taking jt.
Missed cut. I ended up throwing some money on
Oberg. Missed cut. And
then for whatever God awful reason
on. I think it was Saturday
morning. I know it was Friday.
I live bet homa. And,

(02:36):
uh, you know. Cause he was kind of doing it a little bit and I'm like, well, this
cat, he's been fighting it all year. I mean, he's got the two
way miss going and whatnot. So I was thinking maybe he's got some
momentum and then, you know, talk
me into live betting. Bryson,
phenomenal bet. I mean, in theory, because theory,

(02:56):
if.

>> RB (02:56):
Anyone else is in the lead other than Scotty Scheffler,
I feel like we're walking around, we're walking away with
a couple, uh, hundred extra bucks.

>> Jonathan (03:04):
Yeah. But you know, the thing of it is, is Bryson on
Sunday could not make a putt. And
on Saturday he finished the last.
What, two or three holes, three over par.
So, you know, he would have been right in it when, even when
Scotty was hanging around at 10 under, uh, had he
completed the round on Sunday. But nonetheless, no
dubs for the boys this weekend. It's funny, my dad texts

(03:25):
me and. Because now he knows, like, I'm like, you know,
betting golf. Like, yeah, like it's not like
I just started betting golf, but, but recently with my
fortunes, I've been more inclined to bet golf.
And uh, he's like, any luck this weekend,
rb?

>> Speaker A (03:40):
No.

>> Jonathan (03:41):
All my boys missed the cut and
Bryson, uh, didn't get it done. But it was kind
of, in my opinion,
Thursday's round, watched a little bit of it, uh,
Friday's round, watch some of it. Had it on.
Trying to get into it a little bit. Wasn't, um, that
great. I was happy to see Johnny Vegas on top.

(04:01):
Um, but outside of that storyline, it was
kind of boring, man.

>> Speaker A (04:06):
I.

>> Jonathan (04:06):
It just kind of wasn't great until Saturday
and Sunday.

>> RB (04:10):
How about this whole Rory McElroy thing with the non
conforming driver on Wednesday?
Did you see this? I did non conforming
driver on Wednesday. Same driver he used at the
Masters. Same exact one.
And did not do any media availability,
I believe from Wednesday to Sunday. So people

(04:32):
are a little upset. I don't know if you saw that on social media, but
there's, there's a lot of media personalities out there that
uh, are not happy because he's not talking.
Is he afraid of the questions from the Masters? He
used that same driver. So what, what
do you do now?

>> Jonathan (04:48):
I mean, I don't
know. You know, in some respect I don't blame him
because he's in a major tournament and he
doesn't want that to be a distraction.

>> RB (04:58):
But on the other hand, he's the face the PGA Tour.

>> Jonathan (05:01):
Yeah.

>> Speaker A (05:01):
Right.

>> RB (05:01):
You got to do it.

>> Speaker A (05:02):
Uhhuh.

>> Jonathan (05:02):
Uh-huh. Right.

>> RB (05:03):
Listen, bud, there's things I don't want to do. I do.

>> Jonathan (05:08):
There's a lot of things I don't want to do, and I do them.

>> RB (05:10):
I.

>> Jonathan (05:11):
So it's like you just got to do it.

>> RB (05:13):
Yeah, just do it. Like Nike's like,
oh, dude, the new Js.

>> Jonathan (05:18):
The new Js bookmark where we're at with Roy. But
the new Jaybirds came in this past weekend.
You get your pair?

>> RB (05:25):
You. Not yet. Not yet.

>> Speaker A (05:26):
Oh.

>> Jonathan (05:26):
Ah, they're sick. Supposed to add 10
yards to the.

>> RB (05:31):
Ball and to the drive.

>> Jonathan (05:34):
Little click and click, click, turn.

>> RB (05:36):
Yep.

>> Jonathan (05:37):
Bad.

>> RB (05:38):
So I feel like Nike, um,
did a nice little advertisement on, on,
on, uh, Scotty Scheffler, which was funny, but also
our, um, friend Natalie
Sheehan from, uh, Pelican had a good
one that said from jail to Quail.
I mean, you talk about how funny would that have been

(06:00):
if somebody would have posted from jail to Quail?

>> Jonathan (06:03):
Yeah, that's actually hilarious.

>> RB (06:05):
So, uh, I thought that was hilarious that Natalie,
uh, posted that, uh, as a, as a quote. And,
um.

>> Jonathan (06:12):
Okay, outside of Scotty Scheffler winning, who were
you rooting for?

>> RB (06:16):
Well, financially. I was rooting for.

>> Jonathan (06:19):
I know who you were. Financially. Oh, yeah, I forgot about
him. He missed the cut, too.

>> RB (06:26):
Um, and then I took
Rory, which I heard somebody the other
day. Rory had zero chance of winning that event.
Not because he's not talented, not because. It's
just there's so much from the, uh, the Masters that
happened.

>> Jonathan (06:42):
Yeah.

>> RB (06:42):
And then I took the Bryson thing, like, um, you said.
I kind of jumped on that opportunity when he made double on
Saturday. I, um, liked the odds. I
thought that. I didn't obviously think that,
uh, Scheffler would go on a tear on
Saturday and really separated himself, but he did.
So, um.

>> Jonathan (07:02):
He did.

>> RB (07:02):
Needless to say, um, I owe you some money,
uh, because I had you sliding some money on the table to
you to place a bed over there for me and this, that and
the other. So,
um, I appreciate you, man.

>> Jonathan (07:16):
No, it's, it's a pleasure. It's like, you know,
it's friends helping friends. That's what it comes down to.

>> RB (07:22):
So let's get into today's episode. Uh,
Billy Dratty, owner, Summit Brands.
Couple brands that you guys have heard of be
Dratty, which I really, I really like their,
their product. It's a cool product. It's a comfortable
product. Um, zero
restriction, a lot of rain gear. But they're also coming out with some
forward thinking pieces and, and

(07:44):
fashion forward pieces that are, are nice layering
things. And then fairway and green. And then, like
I mentioned the other brand that we will get into on the
episode.

>> Jonathan (07:53):
Well, Billy cracked a code with the.
Perspiration and the sweat lingering smell.

>> RB (07:57):
Uh, somebody was just talking about this other day. Dude.

>> Jonathan (07:59):
Well, that was us.

>> RB (08:00):
No, uh, on top of us. Which is like, is this
really a thing?

>> Jonathan (08:04):
Who's on top of us?
What?
Yeah, I'm telling you, it is a thing because it's
very noticeable to me. And, and, and I don't
like sweat profusely. I'm not like Steve Pering out there
dripping wet. But at the end of the day, I do get a little
warm. Um, and Billy Dratty
cracked a code. He tells all about these performance
gears and what his opinion is on that

(08:26):
in the future. So I'm not going to spoil it.

>> RB (08:28):
Let's roll it on over to Billy
Dratty live from his car.

>> Jonathan (08:35):
Here we go.
All right, you guys tuning in. Today on Chasing Birdies,
we are joined by an entrepreneur, a, uh, clothing
mecca. Uh, and anybody with the name Billy
Dratty is obviously a cool dude
by my standard. So we have Billy.
Billy Dratty on the podcast today. As you may know,

(08:55):
his clothing line be Dratty and other lines as well in his business.
So we appreciate you coming on the show today.

>> Speaker A (09:02):
Oh, you got it, guys. Excited to be here.

>> Jonathan (09:04):
You know, our, uh, our whole premise of the show is
Chasing Birdies, whether.
It'S on the course or in life. And you kind
of encapsulate that. So, um, I'm excited, man.
I'm excited.

>> Speaker A (09:14):
Cool.

>> RB (09:15):
So you're living down the road. I know that you're doing this from your car,
but, uh, uh, we just took a nice little
golf trip with a mutual friend of ours, Vincent Trocheck.
And, uh, he had said, dude, I live right down the road from
him. So, uh. Oh, yeah, up there in
Rye, New York.

>> Speaker A (09:31):
Addition to the area. Yeah, he's. He's been a great addition
to the area. My wife, I actually met.
I. I met him through my wife actually, because.
Okay, uh, my wife's a decorator
and, uh, she had. She's done
some work for the Rangers guys because a lot of them, you
know, come in and out of town and, uh, you know,

(09:52):
they need to get their. Their pads up to date
quickly. And so she's. She's good in
helping out with that. Um, but,
uh, quickly got to know him also through a mute
mutual friend, a guy named Matt Bagley.

>> RB (10:06):
Yeah.

>> Speaker A (10:07):
Had, uh, become great friends at JT when, uh, he
was in town. And you know, with their
history together when, when Vinnie moved to town,
uh, he Immediately lined, uh, him up with Matt,
who is, uh, he's like, uh, the Godfather
of Rye.

>> RB (10:22):
Well, that's his, um, member, guest, partner, and I've heard all
about the Wingfoot member, guest that's happening here in a few
weeks. Um, yeah, Bagley's his
partner, so. And that was a nice little deal. I know
you're a die hard Rangers fan, which, uh,
you know, we're from Pittsburgh, so, sorry. But,
um, getting J.T.
miller back with the band, that was a nice addition.

(10:45):
He's a great golfer, too. I don't know if you've had the opportunity to play
golf with him yet, but he pounds it.

>> Speaker A (10:51):
Oh, yeah, yeah. No, I heard he's. He's going to try and
qualify for the Open this year.

>> RB (10:56):
Yeah, he did that last year, too,
um, in Pittsburgh. So, um, I
think he's going to give it another go here. I think it's actually
this week, so.

>> Speaker A (11:05):
Yeah, you got to have your game together if you're. If you're going to try
and do that. That's for sure.

>> Jonathan (11:10):
Yeah, there's no doubt about it. I love how Pep apologized
when he said, you know, we're from Pittsburgh, but.
You guys are closer to winning a.
Cup than the Penguins are.
Oh, yeah, we go there.

>> Speaker A (11:20):
Not a chance in the world. We're closer.

>> Jonathan (11:22):
Well, last year, guys.

>> RB (11:25):
Yes, you are.

>> Jonathan (11:26):
I mean, yeah, 100%.

>> Speaker A (11:30):
I can't wait to hear. And I don't
know if I'll ever know, like, what went down with the Rangers this
year. Like, it was. It went from being like,
you're like, all right, we're on the cusp.
And then all of a sudden, it's like,
oh, we're not even going to make the playoffs. This is like, uh.
And it's almost like if you. It's almost like if you kind
of know you're rebuilding, you're already

(11:53):
like, all right, well, if we make the playoffs, that'll be great,
but if we don't, we're rebuilding, you know?

>> RB (11:58):
Right.

>> Speaker A (11:58):
But when you're, like, expected to go to the
conference finals of the Stanley cup and you
don't even make the playoffs, like that. That
distance you've traveled emotionally is
greater, you know?

>> RB (12:11):
Well, I, uh. Mean, and that's the thing, too, is that, like, you guys
were in the conference finals last year.

>> Speaker A (12:17):
Yeah.

>> RB (12:17):
Essentially the same team. Some,
you know, uh, but your core
was there, and for that to happen, I don't know.
Um, but you got a new head coach, which. He's coming
from Pittsburgh. That's going to be A good one for you
guys. Yeah, he's going to be really good for you guys. So,
um, I think his time in Pittsburgh was over. I think he

(12:37):
kind of lost the team. He was here a little too long,
um, which that happens in coaching. And
uh, so I think it's going to be a nice addition to,
to the range. I know Vince is really excited. I mean again, we were just
with him and he's really excited for the upcoming year, so.

>> Speaker A (12:52):
Well, yeah, I think they should just build the team around those two,
JT and Vince, because I mean they're just.
The way they both play, it's a very kind of like
New York personality. You know, they just kind of leave
it all on the ice. They're a little bit, you know,
a little bit edgy, you know,
uh, kind of hit first, ask questions later, you know.

(13:13):
Definitely. I, uh, mean, I love the way both of them play.

>> Jonathan (13:17):
Well, they, they play golf opposite of
what you just described their hockey nature. I can tell you that.
Vince, Vince is very quiet and reserved
on the golf course. He's just strolling now. Sometimes he's double
fisting with his drinks of choice.

>> Speaker A (13:30):
Yeah.

>> Jonathan (13:31):
Um, but you know, he's no hard hitting out there, you
know. And I tell you what though, we went to Ireland,
uh, a couple of years ago and Vince was on a trip. His
golf game since 23 to 25.
Big time.

>> RB (13:44):
Big time.

>> Speaker A (13:45):
Yeah.

>> RB (13:45):
I mean he shot Billy, he shot three under on the back
nine of Peachtree.

>> Jonathan (13:49):
Yeah, right.

>> RB (13:52):
Yeah, 33. And it was ho hum, like
I didn't even know that it was done. I played with him.
I'm like what, 33?

>> Speaker A (14:00):
So, um, yeah, well, I always say if you
gave me the choice of a football player, basketball player,
baseball player or a hockey player in my foursome, um, I would
take the hockey player every single time because,
you know, a slap shot is all you need,
you know, to hit a golf ball. And their hands
are unbelievable. So it's not like they could just hit the ball

(14:21):
hard, right? So they've got that touch, you know,
they're. And they're all hustlers. So I, uh, would always
take a hockey player on my team for sure.

>> Jonathan (14:30):
And they're not scared to fight either. You get some knuckleheads behind you hitting
into you, you know what they're going to be barking, be like knock it
down back there, eh? What are you doing?

>> Speaker A (14:38):
I think that's, that's the hard thing for athletes, you know,
like contact, uh, sport athletes to learn
about golf is that, you know, I Come from a
family of football players. And, like, when you make a bad play,
you just come out and hit someone harder the next time.
And, you know, like, it's not.
That's not the modus operandi in

(14:58):
golf. You know, you got to. You got to, you know, forget
everything that just happened on the last shot and live in the
moment and all that kind of stuff, which I'm not good at.

>> RB (15:07):
Well, I'll tell you what you are good at is,
um, clothing. And
for those of you don't know, Billy Dratty is
they have Summit, uh, brands, which is B. Dratty,
Zero Restriction, Fairway and Green,
and ep, which is the women's side of things.
And I will tell you, this past weekend

(15:28):
and back, there were six of us. And I can't tell
you, I think we were at. We were at Peachtree and Sage Valley,
and I think everyone took home a
feature out of your zero piece.

>> Jonathan (15:39):
Definitely.

>> RB (15:40):
And that's cool because,
you know, you've got all these different personalities and different
vibes, but somehow zero restriction. I feel like zero
restrictions really made a turn on
just pieces and things like that. And be Dratty with the pocket
polo, uh, like, I really want to hear this pocket polo story
because. Yeah, I love that. That is one
of my favorite golf shirts. You throw it on. You go to

(16:02):
the pool, you throw it on with jeans. Like it's.
It's the all wear
piece.

>> Speaker A (16:09):
Well, you just. You just encapsulated what we were hoping to
do. You know, uh, you know, when I. When I
started, you know, you'd walk into a golf shop and ask them
where their cotton golf shirts were, and
they didn't even know what you were asking. They looked at you like you
had, you know, three heads. And, you
know, there wasn't. There wasn't any, you know, really any
cotton out in the marketplace. And so,

(16:32):
uh, when we started, you know, I. I didn't
want to, like, get into arguments with golf pros about whether
or not, you know, people want to wear cotton to play
golf. You know, uh, the way I always phrased
it to him was, listen, if you had a fruit stand, and even
if you could sell more oranges than apples,
you would still carry apples because you, you know,

(16:52):
you get incremental business. And so
that was kind of our M.O. and like, I
didn't even care if people wore the shirt to play
golf in. You know, we wanted the people to wear the
shirt the rest of the day. When you're leaving the club, when
you're going to watch Your kid play sports when you're going out with
your boys? You know, shit, I wear them to go to sleep

(17:12):
in. They're so comfortable. So, like, we would rather
have people, um, wear them all those other times and
say, you know what, I'm going to wear a tech shirt to go play golf
then not to wear it at all, you know, so
you, you kind of nailed exactly what our goal was.

>> RB (17:28):
So how did you come up with the pocket Polo? Because it's
got that vintage feel to it and I know a lot of companies are
doing it. Um, but again, a lot of these companies
have their niche markets, right? Your Johnny O's,
uh, your Red Valley is known for their shorts. Uh, Be
Dratty. When you think of Be Dratty, you instantly think of
that classic cotton poly pocket Polo.

(17:49):
Where did that come up from?

>> Speaker A (17:51):
Well, you, I'm, I'm the, I'm the third
generation in my family in the clothing business.
And so I have this, you know, I
have, I've got a multi generational
archive in my head of things that,
you know, that my, my father
business was selling, grandfather's business was selling.

(18:11):
So, uh, there was this, uh, my,
my family was involved with Izod Lacoste
and there was this old Izod Lacoste
shirt that they did. Um, that was very
similar to the Dratty fabric. Uh,
it had a pocket on it and it had the gator
in the upper corner of it. And

(18:31):
it was one of my favorite shirts growing up. The difference was it
had a knit collar as opposed to this
self collar. So, um, that was the main
difference with it. But that was kind of my
inspiration. You know, we then in terms of the
fabric, I had, you know, I had worked at Bobby
Jones and I'd worked at Polo and I had always
kind of tried to launch this like

(18:54):
soft cotton polo. You know, something is really
soft. So I had kind of figured out through trial and error
that, you know, the Peruvian Pima cotton was the
softest that you could find. And so
I applied that with just a little bit of Lycra
so that you could get that tech feeling to it when you put
it on, you know, that it would stretch with you, that it would have

(19:15):
memory to, um, also helped
kind of like with the wash and wear, uh, the, the
spandex does. So we kind of took an old
idea, combined it with a newer, you
know, modern fabric and you know,
the pocket was always part of it. And so,
you know, we, we. The thing that we went out to the

(19:36):
clubs with was that we would be able to embroider it,
you know, right up here in the corner of the pocket, which
was kind of the look. So we had a, uh, you know, kind of a
secret way that we were going to do that in our warehouse in Wisconsin,
and it ended up working. That's kind of like the
origin story behind the cotton pocket
polo.

>> RB (19:53):
It is one of my favorite polo's, uh,
go to pieces just because of what you said. Like,
it, it's a memory piece. Like, it just fits your body.
Um, it's so soft. I feel like after washes, it
gets softer and softer and I could be wrong.

>> Speaker A (20:08):
Exactly, exactly. No, it does. It gets
better with time. And, and, you know, we have people that
went to our launch party, I guess,
uh, 13 years ago now or 12 years ago
now, and, you know, they're like, I've still got
it. You know, I, I, you know,
I'm still wearing it once a week. And it's
incredibly soft. Um, yeah, it does. It's like an old

(20:30):
pair of jeans. You know, it does get better with age. And that's
cotton.

>> RB (20:34):
I just went to, um, we were at Grove. I got
one with the Grove 23
Black, um, Panther on it. And it is, I mean,
it's just, it's beautiful, right? And people
notice it because of that little pockets leaning forward
just a hair. And I love what you guys are doing. Stamping the logos
on the inside of the, the, uh, the shirt, kind

(20:54):
of customizing it to each club. That's really a cool touch too.
So. And it's something that you're doing differently than
all other brands out there.

>> Speaker A (21:03):
Well, that's, that is kind of like my design
philosophy is that, you know, if someone
else is doing it, then, then we don't need to be
doing, you know, we, we always want to be,
uh, creating something new that
causes, uh, you know, a need to, uh,
to act. You know, I don't have anything like that.

(21:24):
You, you know, mostly with zero, that's most
important. You know, you always have to push the technology.
And zero restriction is my favorite thing to design
because of that. You know, you're always kind of pushing
the technology, trying to create something that
guys don't have in their wardrobe. And,
uh, it's a really satisfying brand to work

(21:44):
for too, because if, if the
quality is there, you know, price really
isn't an object because it delivers on the
price value relationship. So,
um, yeah, so I, I
just, I love that part of the, of, uh, the design process
is just creating unique stuff.

>> Jonathan (22:03):
The thing about the the polos is with that
cotton blend. That's probably why it wears well
in the heat. Like, you know, because I.
I have a couple of the shirts as well, you know, and I. I know it well.
It's. They're.
They're awesome. They're really cool. And I like the little
ball marker. I feel like it's a ball marker that comes with the tag or
something, you know? That's pretty rad.

>> Speaker A (22:22):
You guys got the details down.

>> Jonathan (22:24):
I love it for sure.
That's what I know. But the point is, is that it's not one
of those shirts. It's just gonna, like, like, sweat
on you and. And, like. Yeah, you know,
it's. It's a comfortable cotton shirt to wear,
period.
Yeah, period.

>> Speaker A (22:38):
Um, well, the difference. Just what you're
feeling is, you know, all of the tech fabrics, and
we make tech fabrics, so I'm not saying anything bad about them.
Uh, they're all hydrophobic, which means that they
resist water. Um, so that's why you
feel dry in them, but you actually
sweat more because they're not as breathable as
cotton is. So people feel like you

(23:01):
sweat less because, uh, your shirt's not
absorbing it. You're actually sweating more, so
you're hotter, but it just doesn't breathe as well as
cotton.

>> Jonathan (23:11):
That's an interesting point you make there, because I notice
every time that I'm wearing one of the new tech
shirts, you know, uh, and I feel like someone comes out with a text shirt
every other week. But anyways, every time I wear them,
I smell under my armpit. And it's not just,
like, body odor. It's like. It's a weird thing. But when I
shower. No, I do, but I'm just saying,

(23:32):
like, what he's saying is probably true. Like, your
body's probably hotter in that type of material.
And I notice it more wearing that than
opposed to, you know, one of your shirts.
100%.

>> Speaker A (23:44):
Yeah. Well, what. What happens is the
cleaning detergents don't get the sweat out of the
garment, so it. It kind of, like, permanently
lives there. And so,
uh, once you start sweating, once it gets
heated, it activates that sweat that's been
living there. I mean, we've. I've got four boys that play
hockey, so it's a. It's. It's a

(24:06):
lesser version of what a hockey bag is, where
you can't get rid of, you know, that sweat that just
permanently in those. The jersey and in the
equipment. It's the same thing with the golf shirts.
It holds onto the sweat. And so when you
start sweating again, it reactivates it.

>> Jonathan (24:25):
Yeah, that makes sense. Uh, I didn't know that.
And that's.

>> RB (24:28):
That's really cool.

>> Jonathan (24:30):
But you constantly.
Billy, in your business, like, right
now, we're in May, and you are probably
working on Spring of 26. What
are you doing right now?

>> Speaker A (24:41):
I am done with fall of 26.

>> Jonathan (24:43):
So you just got done with fall of 26?

>> Speaker A (24:45):
Fall 26. I just finished, yeah.

>> Jonathan (24:48):
Oh, my God.
So you're.

>> RB (24:50):
So.
How do you know the color palettes and things
for fall of 26?

>> Speaker A (24:57):
Well, you know, our brand. Each of the brands has
its own kind of, like, color vibe,
uh, DNA, you know, uh, you know,
Dratty, because, uh, we do a lot of cotton.
You know, you always. You always do stuff that takes
the cotton well, you know, so the
colors always have to be kind of bright because. Because

(25:18):
cotton, uh, kind of knocks down the color,
uh, the vibrancy of the color. And
Zero is, you know, Zero is more of an
active palette, kind of like colors that you'd see in a
pair of sneakers or something like that.

>> RB (25:32):
Yeah.

>> Speaker A (25:32):
So you're always kind of just looking, you know,
I mean, for Zero specifically, I'm always looking at
colors of sneakers. When I'm thinking about what colors we're
going to use for the jackets, that's pretty
cool.

>> RB (25:44):
So, uh, as I mentioned, you have zero
restriction. And, you know, I actually
was on the website probably about two weeks ago, scrolling, looking at.
There's this white rain jacket with a
hood with orange. And orange is my favorite color. So I'm like,
yeah, tempting. Um, yeah,
what's your. What's. What's the difference between you
guys and, say, a shoes in the rainwear?

(26:07):
Right. Because I think, you know, people
shoes, uh, is in a lot of pro shops, right? It's that
500 to 700, uh, garment
that people are just not even batting an eye at.

>> Speaker A (26:20):
Yeah. Well, the truth is, is that there's
really not that much different, you know, in terms
of. I mean, I know that we use the same
fabric manufacturers that they do. And,
um, you know, so, I mean, in
terms of. I mean, that would. That would be one company that I
would say the performance. There really is no the performance,

(26:41):
you know, whether or not you're going to stay dry when
the worst weather in the world is happening around you.
There's really no difference in terms of the performance. And that
would probably be the only brand I would say that about. Um,
but in terms of everything else, it's just
styling and fit. You Know, uh, you know,
in terms of the real technical performance, it's

(27:02):
pretty m. It. It's the same. Um,
uh, we both guarantee, uh, the waterproofness of
our garments for the life of the garment. So, you know,
you've got that ultimate guarantee.
Um, and then it just comes down to
personal styling. So, um, you know,
that would be the only real difference, I would say.
Uh, I think they probably charge a little bit more for theirs,

(27:25):
but I don't. I don't know. I should even say that I don't even know
their pricing that well. But, um, you know,
but in terms of the quality, I would say there's no difference.

>> Jonathan (27:35):
I think it's so. And I don't know why, but,
you know, wearing outerwear
in the rain and playing golf, it's amazing that these guys
on tour, like, it doesn't affect them. I don't
think it does. I mean, you see them wearing it whenever they have to, and
they're swinging me. I. I don't know why.
It's like, mentally, I just. I

(27:56):
don't know if it's long sleeves or what or I don't know what it
is, but I just have an issue all the time
wearing rain gear.

>> Speaker A (28:03):
Yeah.

>> Jonathan (28:04):
And.

>> Speaker A (28:04):
Well, I think it's. It's. It comes down to it,
part of its mental, you know, we hear.

>> Jonathan (28:09):
I think so.

>> Speaker A (28:10):
You know, we've done, like, the President's cup and stuff
like that. So you get 15 different guys, all
who are supposed to wear the same jacket or something like that,
and they just. Each guy has their own thing. Some guys
don't like full zips, you know, when they're. When they're
out there playing. Some guys, like, you don't like to have a
full sleeve. They need a half sleeve. So when we

(28:31):
go about doing a, uh, team event like that, we create,
you know, three or four jackets for the whole team
so that they all have something that kind of
fits within their. Their own. It's really their own
mental state. Because clearly, you know, someone like
Tom Watson can put on a jacket and he can win
five British Opens, and it. It, you know, doesn't

(28:52):
bother him at all. But, uh, you know, everyone's
different, you know.

>> RB (28:56):
Well, I was just with. Actually, uh, in October, I was just
with a, uh, B. Drati staffer in Jim
Furyk. Um, and he had
that hoodie. I forget what hoodie he had on. And we got
talking about, you know, the outfitting of the President's cup
that you guys did with the zero restriction and all that,
and all that went into it. Like, people don't realize that.
That the. The. You know, the captain has to make

(29:19):
those decisions. Right. I mean, he even went into.
There's out of 15 guys, there's 12 different
golf balls that they're playing, and he has to m. Make sure that they all line up
with different people. People. He's sending golf balls here and there. And I'm
sure, to an extent, it's a lot of that for. For you guys,
too. You're sending them all these jackets, and they're picking one that they feel
comfortable with. Um, but

(29:39):
that hoodie that he had on, uh, I think it might be. Is it
the proctor or.

>> Speaker A (29:44):
Oh, yeah, yeah.

>> RB (29:46):
Well, I got that version in the cashmere. The. The
100 cashmere from Laurel Valley from our boys Chris
McKnight and Shane. And they did the little. You guys did the
little. Little pink right here with the pink drawstring.

>> Speaker A (29:56):
Yeah.

>> RB (29:57):
Holy hell.

>> Speaker A (29:57):
Yeah. It was custom for them. Yeah.

>> RB (29:59):
Yeah. I mean, the price was custom, too.

>> Jonathan (30:02):
But, um, yeah, I'm still paying
it off.

>> RB (30:06):
I asked him for a payment plan.

>> Speaker A (30:07):
Some unbelievable golf courses. I've been in the golf
business for 25 years, and
I haven't played the courses you guys are playing.
Unbelievable.

>> Jonathan (30:17):
Well.

>> Speaker A (30:19):
You'Re playing the Great Grove, Laurel Valley. I mean,
just Beach Tree. Just in one call, you guys have
name dropped like, three.

>> RB (30:27):
Like Billy, I. I don't get labeled
America's guest for nothing. Okay?
It's.
It's a. It's a name that I. I take,
and, uh, I've earned it.

>> Speaker A (30:37):
Certainly you welcome it.

>> Jonathan (30:39):
I just, uh. The guy that hosted us down at Sage Valley, he's
like, hey, maybe in the fall, we can have Pep plan us a golf trip. I'm like,
Pepe has a PhD in golf trip planning. Like,
there's no two ways about it. And if he
can't get on right away, he will get on at.
Somehow there's some capacity.
Absolutely. No question.
It's funny as hell.

>> Speaker A (30:58):
Hey, does anyone ever tell you your voice sounds
like John C. Reilly's?

>> RB (31:03):
No.

>> Speaker A (31:04):
You know, the brother from. I mean, the guy from,
uh, Talladega Nights.

>> RB (31:09):
Yeah. Step brothers. Yeah. Deli. Yeah.

>> Speaker A (31:11):
No, I mean, say. Say I.
I picture my Jesus in a tuxedo T shirt.

>> RB (31:17):
I, uh, picture my Jesus in a tuxedo T shirt.

>> Speaker A (31:20):
Yes. It's the same. There's something to it. Like,
I like to party with my Jesus.

>> RB (31:26):
Yeah, you remember.

>> Jonathan (31:27):
You remember that spider monkey guy or whatever his name was?

>> Speaker A (31:30):
Oh, yeah, yeah.

>> RB (31:31):
I'm gonna come down. Spider monkey Chip.

>> Speaker A (31:34):
Yeah.

>> Jonathan (31:35):
We were sitting down there at Old Hickory
in Nashville, and this cat comes up and he sits down,
he's starting to play guitar, and Pep's, uh,
talking to him. And he told. He told Pep something about him.
He's being the. He was in the movie and he
was the brother that, you know, spider monkey,
whatever. And I'm like, hey, buddy, I said, honest to God,

(31:55):
I'm not trying to offend you, but I can't tell you. I've never
watched a movie. I have no idea what you're talking about right now.

>> Speaker A (32:01):
No way.

>> RB (32:01):
That's what I said, dude.

>> Jonathan (32:03):
Pep went straight fanboy on him and pulled up
YouTube. Oh, yeah.

>> Speaker A (32:08):
Uh, I mean, we've watched it. It's gotta
be. I'm gonna say 50, but it could be a hundred
times. In my house now, I've got four teenage
boys. So, like, our level of humor,
that's like the sweet spot, you know,
and like the ultimate quotable movie. Like, shut
up, Chip, you know?

>> RB (32:26):
Yeah, yeah. And that's him.
And it was him. It was hysterical. I'm like, this kid
I like, he.
You're the most quoted kid I've ever seen.

>> Jonathan (32:35):
Yeah, he can play the guitar, though.

>> RB (32:37):
Yeah, he can play the guitar, that's for sure. Oh, yeah. It's incredible.
Um, so you have a. As you've mentioned, you have a long
list of history in your family in the garment business.
Is that kind of how you got started?
Um, with your career
path, watching, uh, your grandfather, your dad? Because
you're around it so much. And,
um, you know, I would say that

(32:59):
Dratty and Zero. It's a luxury item. Right.
Nobody needs $120 polo. Um,
so how did you. How did you get
into that, following your. Your. Your family's
footsteps?

>> Speaker A (33:13):
Well, you know, yeah. You're around it and you don't
even realize it. Uh, I'm sure, you know, you
guys, your parents were, you know, obviously had some sort
of business they were in. And you don't even realize
that when you grow up around it, you're just. By osmosis,
you're just absorbing all this stuff. Um,
and actually, when I graduated from college, my dad.

(33:34):
I had gotten a job with a clothing company, and my
dad convinced me not to do it. And,
um, he said, listen, you could. You
can always go into that. Why don't you try
something else for two years? And then if you want it, if
you want to come back to it, you know, you can come back to it.
And. Which was, you know, great
advice. Uh, but I mean, I. Once

(33:57):
I got a year into doing something else, I was counting
the days until I could get into the clothing
business. Uh, and, you know, I understand
where he was coming from. He always wanted to be in the restaurant business,
and he got into the clothing business because that was what his
family was in. And he eventually got into the restaurant
business. But this is what I always wanted to be
in. And so, um, when I was in

(34:20):
college, I had started working for
Timberland. And, uh,
so I worked for them through my last two years of college.
And then, uh, an opportunity came up
to go work for them and learn design on the job
from the guy that was designing the Timberland clothing.
So it kind of took my career in a different

(34:40):
path than what, uh, my father or
grandfather had done. Um, and it gave me the
opportunity to learn design on the job, which was,
you know, an incredible opportunity.

>> Jonathan (34:52):
That's a great story.

>> RB (34:53):
So was your father and grandfather, were they in the
suit industry or were they in the golf wear?

>> Speaker A (34:59):
No, in the sportswear. In sportswear. So,
uh, the Izod Lacoste. You guys are probably too young
when, you know, Izod and Lacoste were married,
like, until 1990 or
something like that. And then Izod had to sell
the right to the Alligator back to the parent
French company. Uh, so, yeah,

(35:20):
they were both involved with that for, you know,
uh, you know, probably 40 years, something like
that.

>> RB (35:25):
I remembering. I used to love that.
I don't even. It's not even cotton. What material was that?
Classic.

>> Speaker A (35:32):
No, it's cotton piquet. Yeah.

>> RB (35:33):
Yeah.
So I, uh.
In college, I had so many Lacoste polos.
And I remember that, that when I was
in college, that was when the double collar, you'd wear two
freaking polos and pop the collars.

>> Jonathan (35:46):
You did that.

>> Speaker A (35:47):
Yeah, but I did that. I mean, I look like I didn't even do
that. And I was getting them for free. Jesus.

>> RB (35:52):
Yeah, so I was. I was rocking in orange with
a yellow double collar popped, showing up to college
parties. I got photos. Did you want
them? I got them.

>> Jonathan (36:03):
I bet you picked up all kind of chicks looking like that.

>> RB (36:06):
Yeah.

>> Jonathan (36:06):
Or actually, probably. Yeah,
the, uh.

>> Speaker A (36:10):
I know what you're gonna say. I know what you're gonna say.

>> Jonathan (36:13):
I'm not saying it.
I'm good.
Uh, but, yeah, that's. You know,
it's. I always think, because we have a buddy, Pep, and I have
a buddy Steve Piering, who's been in the clothing world forever on the
sales side, and, you know, he sits there and he'll look at your shirt and he
could tell you what it is, like 85% polyester,
15% that, 12% whatever. But,
uh, and he does a great job, phenomenal job. But the point being is,

(36:35):
I always have thought that. And you're
established, so this doesn't apply to you by any stretch. But these new
golf. You always see these new brands coming out.
McCade, you know, Ah, other companies that are
just trying to enter into the golf clothing space. And I
just look back, I'm not knocking them because I love
anyone that tries and has an idea, wants to bring it to fruition.
That's phenomenal. But I just feel like it is such

(36:58):
a crowded space. If you are just like,
what could you do different?
I don't know. You know what I mean?

>> Speaker A (37:06):
Yeah. Well, that's what you got to find. You got to find that, you
know, that. That different product that
the world is needing, you know, um,
and it's different. You know, as time goes
by, it evolves. Like, when I was starting, I
said there was no cotton golf shirts in the market at the
time. So it was a great opportunity for me to kind of launch

(37:27):
what I was launching. Um, you know, the world
changes. You know, there's so much information
now coming out about, you know, all these tech
fabrics and what they do to your hormones and everything
like that. You know, we're not there now, but there's
going to be a point where we're all going to be wearing
natural fiber clothing again. And,
um, you know, all this stuff that's kind of manmade,

(37:50):
uh, is. I mean, at the end of the
day, it's not good for you. It's kind of like organic food. You know,
when Whole Foods started out, everyone's like,
well, why would I pay twice as much for organic
food when, uh, I could go to Food City and, you know, get, get it
at half the price. But then you realize that, you know, all the
stuff they're putting into the food isn't good for you.

>> Jonathan (38:10):
Yeah.

>> Speaker A (38:11):
And now everyone shops at Whole Foods, so
it's going to be kind of the same thing in clothing where,
you know, all the chemicals that go into making these
tech products, um, they're
just not good for you and they're not good for the environment. So,
you know, we're all going to be, you know, back to
wearing cotton and wool and, and
cashmere and all that kind of stuff. You know, not

(38:33):
tomorrow, not in five years, but, you know,
as time goes by.
Yeah.

>> RB (38:38):
Well, you had mentioned, uh, Steve Piering, and he does
A really good job because, you know, we talk about niche
markets and you know, somebody that has a niche that does
extremely well on it is Red Vanly with their
bottoms. Right? They have a niche.

>> Speaker A (38:51):
Yes. Yeah, totally.

>> RB (38:53):
They're very comfortable. And Steve will come to
us and, and say, hey, you know, what do you like about that
short? What, what, uh, you know what, what
fit do you like? Are you looking for like an 8 inch shorter, a 10
inch short? Because he's trying to do some R D and
take it back to his team. And, uh, and I appreciate that
because like Ryan said, I'm in the
jewelry business and in the bridal business.

(39:16):
We have so many competitors. But
what makes you different? Right? The quality of the product.

>> Speaker A (39:22):
Yeah.

>> RB (39:22):
The service you can provide, the pricing you can provide
at that high quality. So I get
it. And it is, um, every, every
industry has that competitiveness. You just got to separate
yourself in some capacity.

>> Speaker A (39:36):
Yeah. I mean, being, you know, striving to have the best
quality is always a differentiator. You know, if you're
trying to have the best, if you can,
you know, if you can create something that is just of
a higher quality than what's out there, that is a
point of differentiation. I mean, Red Valley is a,
is a great example. You know, uh, they created

(39:57):
a waistband that wasn't in the golf market. And,
you know, all of a sudden everyone was wearing, you
know, small, medium, large golf shorts. You know,
it was a, it was a great concept. So, you know,
innovation always will, will create
an openness in the market. For sure.

>> Jonathan (40:14):
Do you have any brand ambassadors on Tour?

>> Speaker A (40:18):
Yeah, for sure. Uh, our first one was Zach
Blair.

>> Jonathan (40:22):
Okay.

>> Speaker A (40:22):
Um, you know, and he's kind of like, he's a
great brand ambassador because. Exactly what I
said, like, he's just, he, he
does things just a little bit differently. You know,
uh, you know, he's a Tour pro, but he also
just opened up the tree farm, which has always been a
goal of his. He's, he's kind of an artist
himself. So he's been. He was our first tour

(40:45):
pro. And then, uh, we've got other
guys like, you know, Taylor Moore and Brian Harmon
and Victor Perez and, you know, a
good balance. Uh, not the most guys out there,
but a couple guys every week that are going to compete,
you know, even in the majors. You know, like, Harmon has been a
great representative.

>> RB (41:04):
Steady. He's Steady Eddie. Yep.

>> Jonathan (41:06):
He was in the, he was in the mix a couple weeks ago at Harbor Town.
Yeah, I mean, he's, he's playing some good GS.

>> RB (41:12):
So what does that do to your brand for people that don't
understand, um, when a. When an
ambassador, uh, wins,
what does that do to your brands? The
week after or a couple weeks after? Do you
feel like your traffic on your site kind of goes up a little
bit? Um, sales just a hair. What. What does that
do for you guys as an organization?

>> Speaker A (41:35):
Yeah, it's a little bit. It's a little bit. I mean, you would never.
It doesn't transform a brand or anything like
that. You know? Um, you know, certain
guys, as I say, sell shirts more than
others. You know, a guy like Rickie Fowler, you
know, even though he hasn't won any majors, he's probably
done more for Puma golf than

(41:56):
all their tour pros combined. You know, there's just certain
personalities that. That, you know, really kind
of uplift the brand. And, you know, you,
Tiger, did the same thing with Nike.
Um, Freddy Couples did it with Ashworth. You know,
it's. There's just certain personalities that can really
uplift a brand. Um, and so if you have
one of those, then it's a big deal. But, you know, with our guys,

(42:19):
they're just good guys for the brand, and we like
them as much as they like us. And in all the cases,
you know, either they or their agents came to us is like,
listen, I love the product. I'd love to wear it on tour. And
that's kind of the starting point, you know, because I always
feel kind of funny about just having a. Paying a guy to
wear something, you know, I'd much rather have it

(42:39):
be. This is what I want to wear.

>> Jonathan (42:41):
Right.

>> RB (42:41):
Well, I was just going to say that like, it's. You're.
You're not going to have a, uh, Rickie Fowler come to you
and wear be dratty. And. No,
not to either one of you. But that's not his
vibe, right?
Like, he.
Yeah, he's just not. It's not him. So, like, it's
better to get somebody like a Brian Harmon or Zach
Blair, that. That's their vibe. They look good in it. They

(43:03):
actually believe in the product. They wear the product
off camera, too. That's the other thing.

>> Speaker A (43:09):
Yeah. Yes, exactly. When they're. When they're out
to dinner with their wife or girlfriend, they're wearing it.
And that's how actually we got. Victor Perez was like, he had
just finished with. With Laura
Piana, and he's like, you know, he just. He likes wearing
cashmere sweaters and. And so he
had, you know, picked up a Couple of our products.
And his agent reached out, and it was. It just

(43:31):
ended up being a perfect, you know, a perfect
marriage of the. Of the two
brands.

>> Jonathan (43:39):
We had, um, Stephen Malbon on the show a
couple years ago, and you talk about
opposite ends of the spectrum with you
and that brand. I mean, and again, it's
absolutely not knocking anything.
It's all good. Um, but he's got his
vibe going on with his thing, and he's blowing up in

(44:00):
his. In his world, you know, and then, you know, you look at your
brand and how that fits in, and
I think it's a beautiful place because it's like a. It's like
a healthy ecosystem. You know, I don't feel like anybody has
beef. You know, it's not like. It's not like,
um, you know, Drake and,
uh, the guy that did the halftime show. You know, there's.
There's no beef. Uh, everyone's just kind of

(44:22):
putting out what they feel is their vibe and is their image
and brand, and. And that's cool. And it does fit in golf,
especially with the golf movement that we're witnessing right
now before our very eyes. And that is in the. In the
sense of a more lax. Gaining
popularity, more youth, uh,
and I think it's phenomenal. And clothing

(44:43):
is a huge aspect of that. I mean, look, I was golfing
last week, and someone said, you look too cool to playing golf.
But meanwhile, I three putted, so I said, do I
look cool now? No. Um, but it's like,
I love that it's. Golf is on a
different type of trajectory right now, and I think
it's. I think it's good for everybody involved. Yeah.

>> Speaker A (45:04):
What you said is just a great statement about where
we are with golf today, that all of these
different brands that can be on the opposite end of the
spectrum, and. And there's room for everybody. There's
a business there for everybody. You know, when I first got
into the golf business, you couldn't say that.
You know, like, if you weren't designing this type
polo or. Or whatever, uh, there

(45:27):
really wasn't room m. For you. And. And it's so great
to see that the, uh, the business has grown
so much over, you know, through the Tiger era
and now through this era, that,
uh, you know, that there's room for a lot of different golf
brands. And. And golf is a
whole lot cooler than it was 10
years ago, for sure.

>> RB (45:48):
Oh, yeah.
I think, too.
The other cool thing about golf that I don't think a lot of people
look at is, you know, and I believe you're there, but your
wing foots, which are your classic, your
Oakmonts, your Baltasrolls, um, you know, you
wear your polos tucked in your khaki
shorts and you play the country club. Right.
Or you got your other vibes that are the troubadours,

(46:10):
the groves, where wear whatever you
want. And I think that that's cool about golf now,
too, is because there's a little bit of
everything for someone in this
game.

>> Speaker A (46:25):
Well, and, and it's just like life, you know, it's like,
you know, if you're gonna go visit, you're gonna go meet
your, uh, your girlfriend's parents, you're
gonna dress a certain way, you know, if you're gonna go hang out with
your boys, you're gonna dress another way, you know, and as long as
you have respect for the traditions at each of these
places, then that's all good. You know,

(46:45):
it's like, uh, you know, I think it's incredible
that, you know, you can. Certain places you can
go and, you know, the, the music's already, the
speaker's already set up in the cart for you to put the music
in and start listening. You know, you don't have to
go covert or bring your own speaker or whatever.
Uh, I love that there's all of that. At some

(47:05):
places you play barefoots. The other places, you can't
even play in sneaker golf shoes. You know, I love that there's something
for everybody or something for every day of the week,
you know?

>> RB (47:15):
Right.

>> Jonathan (47:15):
Yeah, 100%.

>> Speaker A (47:16):
I like it all. I like, I like my kids have
to get dressed up when they come to the club. They have to show that
respect. They learn, you know, about,
you know, the, the traditions of the game. But I also
like going on vacation with them and playing a par three course
and doing it barefoot and having drinks
brought out to us, uh, you know, while we're playing, you know, I like

(47:37):
it all.

>> Jonathan (47:37):
It's phenomenal. Yeah.
Um, I want to touch briefly on the, the
women's line, because we never really spoke of that. And
with golf gaining popularity amongst female golfers,
clothing is essential. Now me,
I feel like women, you know,
you see some girls out there and they're
dressed like traditional wear, but I'm, I'm the

(47:59):
one that would be a little more on the, um,
rebellious side. But so what's your take on, on the
female attire?

>> Speaker A (48:06):
Well, I, I. So we launch women
like, ah, little bit over a year, year ago,
and I didn't want it to be golf at all. I wanted
it to be athletic, like, like
sportswear stuff that you would live in at home.

>> Jonathan (48:20):
Yeah.

>> Speaker A (48:21):
Uh, as I said about the men, but. But even
more casual for women. So, you know, we
haven't done any quote, unquote, golf clothes yet for
women because, uh, I
don't want to get put in that, you know, in that box
where it's just women's golf clothes, because that's a very
kind of, like, confining, not very

(48:42):
feminine, not very sexy box,
you know, uh, and so,
uh, so we had success
launching all these great sweaters and
cashmere lounge pants and, you know,
great women's T shirts and stuff like that.
And so for next spring, we're going to launch a
women's golf line, which will be more performance

(49:03):
driven. But I, I kind of want, like, I.
I find, like, women's tennis clothes, like,
extremely sexy.

>> Jonathan (49:10):
Yeah.

>> Speaker A (49:11):
Like, and I would love to see, like, women's golf
kind of move more in that direction where,
you know, it's a, um, when a woman goes to get
dressed for golf, it's feminine and it's
sexy and all of those things, and it's
not, you know, you know, it's not,
uh, masculine, you know, like.

(49:32):
And I find that sometimes the women's golf
wear can be very, you know, men's
stuff just done in women's sizes.

>> Jonathan (49:39):
Yeah, well, it's. It's funny. I was playing.
This is about five years ago, maybe six. I was playing in a
qualifier at Fox Chapel, uh,
Golf club in Pittsburgh, and my lady came to
watch. And, um, she was in
a pair of Lululemon yoga pants, which,
you know, is pretty widely accepted in the world these days. I mean,

(50:00):
women wear yoga pants everywhere.
So she gets down there, and these old heads could not handle. I mean, they
were like. They were. Their minds were like, what in the
world? So I was getting ready to tee off, and
I see her walking up. I'm like, yo, uh, where are you going?
I can't be here. Like, what. What do you mean? I
can't. I'm not allowed to walk around the course in these yoga pants. I'm like,

(50:21):
that's nice, because you're a distraction to everybody, but. All right, well,
I'll catch you in five hours. But I'll never
forget that. I'm like, that's.

>> Speaker A (50:29):
Yeah, but.

>> Jonathan (50:29):
But, you know, going back to your point, there's a dress code maybe
to add. Adhere to, and especially at that place, which is a
phenomenal golf course, golf club. Oh, yeah,
they don't care. There's no exceptions.
Which. That's.

>> Speaker A (50:41):
Yeah.

>> Jonathan (50:42):
But I just was curious.

>> Speaker A (50:43):
I wanted to get the stuff that
everyone likes to wear that, that men like women to
wear and that women like to wear in
the line already. And, you know, if we have to do
a skirt of a certain length and a. And a
polo shirt, you know, to fit within the
spectrum of golf, we'll do it, but we want to have all the

(51:03):
other stuff first.

>> Jonathan (51:05):
Gotcha.
Um, so before we
head to our last segment of the show here, it's been a. It's been
a pleasure. You seem, you know, naturally I haven't met you in, in person,
but just talking with you, Billy, you seem like one hell of a
cool dude. Um, so what
does Billy Draty like to do other than
create rad clothing and golf? Like, what's

(51:26):
something that you enjoy doing outside of
what you do day to day?

>> Speaker A (51:32):
I, uh, mean, being a father. Really?

>> Jonathan (51:34):
Yeah, yeah, yeah.

>> Speaker A (51:35):
I've got four boys, teenage boys
that, you know, uh, are all
hockey players and guys, golfers and football
players and, you know, I've spent the last,
you know, 15. 15 years being a
chauffeur and a coach and.

>> RB (51:52):
Yeah.

>> Speaker A (51:53):
And a friend, you know, after games and.
Yeah, that is by far my favorite thing. You know,
I. To. I just went up to Skinny Atlas,
you know, uh, this weekend because my son had
a qualifier for the New York state team for.
In hockey. And it's like literally beautiful out.
And I'm sitting in this rink, you know, for. For

(52:14):
two or a day and a half, you know, in,
you know, 30 degree temperature, freezing my
ass off when I could be playing golf. But the truth is I would rather do
that than, you know, almost anything else.
So that's probably, you know, what I like
doing more. And, um, now that my oldest is. Is
20 and my youngest is 14, I see

(52:35):
those days starting to narrow. So I'm really
trying to take advantage of every chance I get to.
To be that guy.

>> RB (52:42):
That's awesome.

>> Jonathan (52:43):
Yeah, that is. That's great. Now, that
keeps you busy for sure. Yeah, yeah.
But we are here at the end of our
show here, Billy, and, uh, we are going to
transition to our tap in segment presented by
Bettinardi Golf.

>> RB (53:00):
Ch.

>> Jonathan (53:01):
Check them out online@betnardi.com
Jonathan's going to ask you a couple questions here, Billy, that demand
your quick response and, you know, a
little fun.

>> Speaker A (53:10):
Okay?

>> RB (53:10):
All right.

>> Speaker A (53:11):
Huh?

>> RB (53:11):
All, uh, right. Your favorite golf destination
internationally, uh, St.

>> Speaker A (53:16):
Andrews and domestically,
Fisher's Island.

>> RB (53:20):
I hear Troach rants about Fisher's
Island.

>> Speaker A (53:24):
Do you want me to elaborate? M. Or just quickly? Quick
answers you can give us.

>> RB (53:29):
Elaborate. Yeah.

>> Speaker A (53:30):
St. Andrews is like a spiritual experience to me.
Like, every time I go there, I feel like
there's something bigger, higher going on.
It's. It's such a cool town. And, uh,
when you play those golf courses, it's just. It's
like, it's so. It's such a perfect
experience. And, And Fisher's island is just
unbelievable. Fifteen holes, they kind of go

(53:53):
over the tip of an island. Most times you're carrying your
own bag, walking. It's like, it's just
another very kind of purist, uh, experience.
They don't have any sprinklers on the golf course. It's all
kind of au natural.

>> RB (54:06):
Wow, that's really cool. Dream, um,
foursome, dead or alive.

>> Jonathan (54:12):
Oh.

>> Speaker A (54:15):
I would have to say that would be tough.
No, it actually wouldn't be that tough. So it would be my
grandfather, my father, my brother and me.

>> RB (54:24):
That's really cool. Yeah.
All right. Advice for younger people
wanting to get involved in the clothing business.

>> Speaker A (54:33):
Uh, start at the bottom. Like,
go, you know, whatever it is. Go work
in a store, start folding some shirts.
Learn from the bottom up.
It's like a lot of industries, there's
no, there's no kind of, like, fast track
to the top. It's like, you have to, you know, if you're going
to be in the restaurant business, you have to start washing dishes. If

(54:55):
you're going to be, you know, an actor, you have to start,
you know, getting your ass kicked in auditions
and stuff like that. It's, uh, it just get
out there and there's no barriers. Like, anyone
can do it. Like, but, you know, just. Just start
doing it.

>> RB (55:12):
Last question. What are you chasing?

>> Speaker A (55:16):
Oh, uh, I don't like
to chase anything. Honestly, like,
chasing seems a little desperate to me. Like, you're
on the edge of here. I like to have things come and.

>> Jonathan (55:28):
Yeah, awesome.

>> Speaker A (55:29):
And do it. And actually, that's the way we
launched our business. Uh, like, we would go in
and tell people, like, if you're not ready for this,
no problem. I mean, we're not going to go next door and try and sell
somebody else. We think you're the right customer, but we
also think that this product's right for you. So. But if
you're not ready for it yet, no problem. And

(55:49):
that actually served us very, very well.

>> Jonathan (55:52):
I think that is the first time in five
years someone's answered that question
in that manner of, I don't chase. It comes to me
now, the other question to that would be, why are we asking that question
after five years? But it kind of goes in with the show.
Um, but that is the first time, Billy, someone said that answer.
And that. That's. I like that answer.

>> RB (56:11):
Yeah, Good.

>> Jonathan (56:12):
Chill.
Awesome. Well, man, it was so nice,
uh, you know, having you on the show here and talking to you, meeting you
and hopefully some point, you know.

>> Speaker A (56:22):
Yeah. We could play some golf.

>> Jonathan (56:23):
Yeah.
Pepe will invite us somewhere, I'm sure.

>> Speaker A (56:26):
Yeah. Yeah. He squeezed a couple of, like,
free garments out of me. Feel like back in the day, you
know, like, what was the guy's name?
Martin. Uh, Polly Martin.

>> RB (56:37):
I'm playing golf with him on. On Friday.

>> Speaker A (56:39):
Squeeze a couple of freebies. I thought he was his agent. He
wasn't even his agent. He's just funny.

>> Jonathan (56:46):
I love it.
That's hilarious.

>> Speaker A (56:48):
Yeah.

>> Jonathan (56:48):
Oh, shoot.
He's got his own.

>> Speaker A (56:50):
Whenever you guys are in the area, I would love to play. Awesome.

>> Jonathan (56:53):
Uh, yeah, we got to do it.
And you guys out there tuning in. Make sure you. You check B. Draty out
online and the other brands because it is phenomenal
golf wear. So thank you again.

>> Speaker A (57:02):
Thank you.

>> RB (57:07):
Fun episode that was.
Thank you to Billy Dratty for coming on,
spending a little time sitting in your car while the house gets
redone. Uh, we always appreciate it, but,
man, you talk about a long list of family history in the
clothing business. That's really cool that his grandfather,
his father, now him, and he's got a shot
at one of the three boys, uh, potentially getting into

(57:30):
the business.
Yeah.

>> Jonathan (57:31):
Ah, yeah. You start at the bottom. Bottom feeder. Make your
way up. Great advice for anybody out there who.

>> RB (57:36):
Which it is true.

>> Jonathan (57:38):
It is 100. I mean, you're living proof,
and it's worked out.

>> RB (57:42):
That's nice, buddy.
Really good one, actually. So that's
nice. Um, but yes, it
is. It's important for you to learn all
avenues of the business before you
are at the top.

>> Jonathan (58:02):
You know, I'm not a really movie type guy, but,
uh, who did he say you were
from? From that movie Talladega Knights.
And he had you quote it. You do kind of
sound like the guy I went on the YouTube and checked.

>> RB (58:16):
Riley. John C. Reilly.

>> Jonathan (58:18):
Yeah. Yeah. That's pretty good, man.
That was pretty good. That was good.

>> RB (58:23):
I'll probably be with him, what's his name? Tonight. So there you
go.

>> Jonathan (58:27):
So, bud. What?
Tell me something golf related in your life. I mean, what's
excited. I know you got out with an old fellow of yours, Paulie
Martin, last week at Yakaganey Country Club. See him back
in Pittsburgh. I mean, that's gotta be fun for you.

>> RB (58:39):
Play golf with the whole Paulie Martin, uh, last
week at the Yawk. And, um, it
was fun, dude. It was good to catch up. Saw
Snake, screamed Snake. And
I ran out of there. I thought I was gonna turn my ankle again. But
it was good to catch up with the boys. I might have something
popping, uh, off this week. Maybe we'll fill you in next week.

(59:00):
Um, but other than that, dude, I'm
ready to get rolling with this golf thing. I know. It's
kind of like. Like we're, like, tiptoeing around, right? You play here,
then you sit out for two weeks and you play and then you sit out for.
I want to keep it rolling.

>> Jonathan (59:13):
Well, you know, for us in our little group. You
know, last year we dealt with you and your T ball injury. This year we're dealing
with bcats and his pickleball injury with the calf tear.
So it's like we can't get any type of synergy. We had
a bail on the Pete Dye. Member. Member this past weekend,
which, frankly, it opened up my window on the
weekend to get a lot of just normal man

(59:34):
shit done around the house, so that was good. But
I had a chance to go up to Pikewood and play Friday
with, uh, some of my boys from college. Dude, I haven't seen them in,
like, 15 years. Literally, I haven't seen them in 15
years. And they were. I'm still the same. Yeah,
still the same. So the boys got out to Pike. We had a great
time. A little rain delay at 11 for about 50 minutes,
but course, uh, was good.

>> RB (59:56):
Does it get up there?

>> Jonathan (59:57):
Yeah, it was really good. Yeah, they had that place in
right condition. Um, and
so kind of did that. Yucked it up a little bit.
Uh, rolled the rock decent. But outside of
that, I'm just kind of, you know. You know, I'm getting ready for this West
Virginia, you know. Yeah.

>> RB (01:00:13):
Preparation for. What are you doing for
the stadium? I mean, it's about. What are we. We're about
a week and a half away from the practice round or two weeks
away.

>> Jonathan (01:00:23):
Yeah, no, I'm not doing anything different. I'm just going to play
golf. And, um, you know, I have
been working on a swing, uh, especially since
we got back from Sage. Keeping that right elbow in front of
me, not getting stuck behind me. It seems to be working. Well,
the last couple of times I've played, I've been hitting some balls in the net,
getting, um, My swing speed up, so I'm

(01:00:44):
feeling good in terms of that. I just got to go and
just, you know, you know, my goal is frankly to make the
cut. That's it.
That's it.
I just want to put two good rounds together and then see what
happens after that. So that's my prep, but a lot of
massaging of myself, a lot of touching of myself in
between my thighs, down to my kneecaps, up to
my hamstrings and potentially the calf

(01:01:05):
muscles, so I don't pull a bk. So, yeah, that's
kind of just my, my little prep, if
you, if you care.

>> RB (01:01:12):
Well, no, that's.
I love it.
I, um, do want, as far as golf is concerned, I do want to send a
congratulations to our boys for Fincastle
Four Ball Senior Division. Ian
Patrick Archer and Phil Zambos
brought it home. They took the winner.
So exciting for them. I mean, it's
hilarious.

>> Jonathan (01:01:33):
That is hilarious.

>> RB (01:01:34):
It's just funny. And, uh, I love that they won.
And now I know each Ian is off to
Glade Springs for the Super Senior
Golf Association Amateur Tour today.
Well, dude, I mean, this guy, it's hilarious.

>> Jonathan (01:01:50):
He's living his best life.

>> RB (01:01:52):
But congratulations to you, too. I know that you guys had fun.
So, um, without further ado,
and I.

>> Jonathan (01:01:58):
Was gonna tell the folks out there listening, you know, I know you people are coming
into the Pittsburgh region for the US Open, which is next
month at Oakmont. And if you're not, you probably
will. And if you need a space to stay
or place to check out, drive a little south,
come up to Farmington and check out Nemacolin
Resort. Two world class PTAI

(01:02:19):
golf courses, phenomenal dining experiences,
five star lodging pools.
Whatever you want, they got it. So check
them out online at Nemacolin. Get
your plan, uh, to, to, to
book a stay and we'll meet you up there.
It's free.
We'll do it. Come on up.

(01:02:40):
But that's it.
We got, uh, the Charles Schwab
Challenge kicking off in Texas this
weekend. And to my surprise, at this juncture, Scotty
Scheffler is playing. And Spieth and Fowler.
No Rory McElroy this week, but next week kicks off the
Memorial Tournament, which is one of my favorites. I hear
Muirfield Village right now is kicking ass.

(01:03:01):
Yes, rough, the greens, the
plushness. So that's going to be a fun tournament.

>> RB (01:03:06):
Yeah, but let's not get too far. Yeah, I'm looking forward to the
Muirfield Village. Um, they always
toughen it up and I, uh, can't wait to get
back in. Uh, maybe June, July.

>> Jonathan (01:03:16):
Oh, yeah.

>> RB (01:03:17):
So, um, look forward to seeing the boys at Mirafield
Village in a few weeks. And,
um, without further ado, dude, let's. Let's
roll it on out of this week.

>> Jonathan (01:03:27):
Yeah, man, it's been awesome. It's been awesome.

>> RB (01:03:29):
Make sure you follow us at chasing underscore
birdies. You know, some good content's been coming
out. We're trying, we're trying. The girls are trying. I know that
for damn sure.

>> Jonathan (01:03:38):
They're doing great.

>> RB (01:03:38):
Um, so make sure you tap it.
Like it, Love it.

>> Jonathan (01:03:43):
Yeah, yeah.
Tap, tap, tap.
You guys tuning in this week? We appreciate it very
much, and we hope you have a phenomenal
Memorial Day weekend. Don't forget, golf courses are gonna be
open on Monday, because like Chris Trott said,
why the hell would you close on a Monday? This Monday's a holiday.
Go get out there, get some fresh air, play some G, and
get it done. So without further ado, we're gonna wrap

(01:04:05):
this thing up. And I do want to thank Ivo, Ali, and Emily
at Simpler Media for putting this thing together. And Jacqueline
DiPaterio and Rachel London for.
All your social media help.
You girls kicking ass, and we will catch y' all
in two.
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