Chasing Simple Marketing for Entrepreneurs

Story By The Riverbank Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible.  Unfortunately,  most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about where it goes. That’s how I was for the […]

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I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently […]

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The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax […]

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Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do […]

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Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule?Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if […]

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Links and Resources Mentioned in This Episode:

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When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way […]

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Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it.  The explanations made sense… at least while I was reading. But the moment I tried putting any of […]

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Let’s talk about your sales funnel email sequence. You know that classic email marketing advice? Create a freebie.Write a welcome sequence.Then build out your sales sequence. That’s the order I followed when I first started my email list. I did everything “right.” Checked all the boxes. But if I could go back and do it […]

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When You’ve Created So Much You Don’t Know What to Market Anymore You know that moment when your brain is spinning with all the things you could say in your marketing —but none of them actually make it to Instagram, your podcast, or your email list because you just have too many opt-ins and offers? […]

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Simple Email Ideas to Send Your List When You’re Not Launching You open up your laptop, coffee in hand, determined to finally send an email to your list.But as soon as the cursor starts blinking in that blank email draft, your brain does the same, blinking on and off and feeling completely blank…….“What do I […]

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Are You Drowning in Half-Finished Projects? Ever found yourself elbows-deep in a new offer, podcast pitch, or freebie idea … only to look up weeks later and realize nothing actually got finished? Then it is the perfect time to tackle project management for course creators. If you’re juggling more to-dos than time, or if the […]

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The Content Sundae Formula for Sustainable Content Creation Imagine this: You’re scrolling through Instagram when you see yet another creator jumping on a trending audio clip. It’s catchy, it’s clever, and it’s already been used a thousand times. And suddenly, you’re spiraling.  “Should I be doing this too?” “ Am I behind?”  “What if I […]

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You Know You Want to Simplify—But When Do You Actually Find the Time? Let’s be real: the idea of simplifying your marketing always sounds amazing in theory. Less stress. Fewer platforms. Clearer messaging. More margin in your day. But when it comes time to actually do the simplifying? That’s where things get tricky. You’ve got […]

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