Chasing Simple

Chasing Simple

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation and how do I do it? Are launches still a thing? And most importantly – how do I put it all together to market my business strategically? Can I really grow my business without spending all of my time marketing? If these are some of the questions that float around in your head when you think of marketing – welcome friend. This is Chasing Simple – where practical marketing strategy meets simplicity. I’m your host – Amanda Warfield. Simplicity-focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business, without it taking over their business – so that they have time to grow their business, take t


May 30, 2023 17 mins

Choosing Your Marketing Strategy Focus for Sustainable Growth You’ve been creating content for awhile now, and you’ve got a rhythm for showing up consistently. You know you’re ready for the next step – strategy – but you don’t know where to begin. There are hundreds of marketing tactics out there that you could try to […]

The post Episode 162: Choosing Your Marketing Strategy Focus for Sustainable Growth appeared first on Amanda Wa...

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Showing Up on Social when Life is Happening If we’re being honest with ourselves, sometimes it’s just HARD to show up for the front facing part of our business. Whether you’re going through something difficult, or you’re just not feeling it – that’s okay. You don’t always need to show up and be “on”. But […]

The post Episode 161: Showing Up on Social when Life is Happening with Megan Yelaney appeared first on Amanda Warfield.

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Six Things To Do Before Starting A New Content Marketing Platform Have you thought about adding a new content platform to your marketing strategy, but aren’t sure where to begin? Well, I can tell you what typically happens. Normally, we decide we want to be on a new platform, and we immediately jump into learning […]

The post Episode 160: Do These 6 Things Before Starting a New Content Platform appeared first on Amanda Warfield.

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Using AI Tools For Content Marketing AI Content Tools are very “in” right now. ChatGPT, Canva MagicDocs, Jasper … and so many more that I’m not even aware of. And these tools are able to help aid you in your content creation process. You know that I am all for tools and systems that can […]

The post Episode 159: Using AI Tools for Content Marketing with Latasha Doyle appeared first on Amanda Warfield.

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Conversations Over Coffee – May 2023 We’re back for another quarterly conversations over coffee episode, and I am so excited you’re here. I’m pulling the curtain way back this week to share what’s been happening behind the scenes in both of my business, as well as personally. AND I’m sharing about a brand new big […]

The post Episode 158: Conversations Over Coffee – May 2023 appeared first on Amanda Warfield.

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Marketing Strategies To Help You Get Consistent Clients You’re bringing in clients, doing what you love, and frankly, feeling a bit frazzled at the end of each week after seeing how much of your to do list didn’t get worked on. Including? You marketing. You’re so busy serving your clients and students well that each […]

The post Episode 157: The Feast and Famine Marketing Cycle and How to Avoid It for Consistent Clients appeared fi...

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Keep Your Marketing Messaging On Brand (Without Getting Bored) Are you feeling uninspired when you sit down to create content? Do you feel completely out of ideas for what to say, or talk about? Have you said it all, more than once? If you’re feeling this way, this episode is for you. I’m going to […]

The post Episode 156: Keep Your Marketing Messaging On Brand (Without Getting Bored) appeared first on Amanda Warfield.

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The Importance of Business Owner Mindset Can I be honest? When I first started my business, I would see other business owners talk about how important mindset is to running a successful business, and I would wave it away and dismiss it. In my mind, I needed knowledge, and with knowledge, I could craft the […]

The post Episode 155: The Importance of Mindset as a Business Owner with Teresa Heath-Wareing appeared first on Amanda Warfi...

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How To Plan Content For Each Specific Platform It’s not enough to decide you’re going to create content for a certain platform, and then expect it to grow your business. Showing up on any given platform is nuanced, and each platform has it’s own purpose. Which is why you find creators showing up on every […]

The post Episode 154: Creating a Content Strategy That Works: Leveraging the Strengths of Each Platform appeared first on Ama...

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How To Minimize Procrastination By Using a Command Center How can get more done? How can I be more efficient? How do I stop wasting time? How do I decide what to work on at any given time? I get some variation of these questions on every single annual survey that I put out. So […]

The post Episode 153: How a Command Center Minimizes Procrastination and Distraction appeared first on Amanda Warfield.

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How To Make How To Make A Hobby Into a Business with Joy Michelle I’m really glad you’re here because today’s conversation is such an important one. We’ve all heard the statistics about how the majority of businesses fail by year 5, and I don’t want that for any of us in this business sphere. […]

The post Episode 152: Building Strong Roots for Your Business with Joy Michelle appeared first on Amanda Warfield.

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How To Sell Your Course There are so many ideas out there for how you can sell and market your course. And you’ve got one expert saying that evergreen is the best and only way, and you’ve got another saying that live launching is the best and only way. And frankly, it’s just confusing messaging, […]

The post Episode 151: A Complete System for How to Sell Your Course appeared first on Amanda Warfield.

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Small Business Finances with Sarah Becker Let’s face it, making money is fun, but managing it? Not always so much. Even for those of us self-professed money nerds that love personal finance – business finances are an entirely other beast. And I’ve found that the longer I’m in business and the more my revenue increases, […]

The post Episode 150: Simplifying Your Business Finances with Sarah Becker appeared first on Amanda Warfield.

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How to Recover From Business Burnout At the end of October last year, I began to hit a wall. That familiar feeling of burnout was creeping in, and I ended up going down hard. It was the most severe episode of burnout that I’ve ever experienced, and it took me multiple weeks of really stepping […]

The post Episode 149: My Active Burnout Recovery Process appeared first on Amanda Warfield.

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Elements Of A Content Plan How many times have you been frustrated because you’re putting out content, you’re showing up consistently, and yet you aren’t seeing growth in your numbers or business? If you’re marketing your business consistently, aren’t you supposed to see growth? And the truth is, yes – and no. Content marketing is […]

The post Episode 148: The Part of Your Marketing Plan You Might Be Forgetting appeared first on Am...

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How To Calculate Projected Revenue If you’ve taken my A Year in Preview Workshop, or done any kind of content planning with me, you know that I’m very passionate about ensuring that our business supports our lives, and not the other way around. And the first step I always have people take when mapping out […]

The post Episode 147: How to Map Out Your Revenue Projections appeared first on Amanda Warfield.

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Creating A Client Inquiry Workflow It’s no secret that I’m a systems person. Batching my content, my weekly and monthly schedules, how I plan my content for the year, and so much … there’s episode after episode in this podcast of my various systems. And since you continue to tune in, I know that you […]

The post Episode 146: Creating a Strong Inquiry Process for Your Clients with Dolly Delong appeared first on Amanda Warfield.

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How to Start Content Creation I can honestly say that I am SO excited that you’re here listening to this episode today, because this is without a doubt the episode I’m most excited to be putting out into the world yet. You see, when I was brainstorming episode ideas for this month, I had the […]

The post Episode 145: How I Got Started Batching My Content {BOOK SNEAK PEEK} appeared first on Amanda Warfield.

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Business Mindset Shifts with Hayley Luckadoo If you’ve been listening to this month’s episodes, you know that I am feeling very strongly about avoiding burnout this year. (Both for myself and for you!) Last week I shared a bit about my own experience and how that’s affecting the goals I’ve set for this year, and […]

The post Episode 144: The One Mindset Shift that Will Change How You Chase Your Dreams with Hayley Luckadoo appeared ...

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An update on my 2022 goals, and a look at what my 2023 goals are inside this casual Coffee Over Conversations episode of the Chasing Simple podcast!

The post Episode 143: Coffee Over Conversations – Goals Edition January 2023 appeared first on Amanda Warfield.

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