Chasing Simple Marketing for Entrepreneurs
How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation and how do I do it? Are launches still a thing? And most importantly – how do I put it all together to market my business strategically? Can I really grow my business without spending all of my time marketing? If these are some of the questions that float around in your head when you think of marketing – welcome friend. This is Chasing Simple – where practical marketing strategy meets simplicity. I’m your host – Amanda Warfield. Simplicity-focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business, without it taking over their business – so that they have time to grow their business, take t
Episodes
Repurposing isn’t random.
Or, at least, it shouldn’t be.
Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client’s experience with the repurposing VIP day.
She didn’t want to disappear from her audience — but she also didn’t want to burn out over the holidays. Enter: repurposed magic.
I took her long-form content (in this case, her podcast episodes) and turned them into emails, short-form video outlines, and captions that she simply needed to take and schedule out. This kept her numbers consistent while s...
Let me be real with you: if you ask me what’s working on Instagram right now, I’ll tell you the truth — I have no idea. And that’s because I don’t do social media. My marketing heart belongs to email and long-form content, and an overarching ecosystem. But I know you still may want to show up on Instagram, and probably are asking questions like “When is the Best Time...
We used a content ecosystem to grow this client’s email list by 78% before her course launch without spending a dime on advertising.
That’s right. 78% fully organic growth – all strategically geared towards her course topic.
Want to know how we did it? I’m sharing all in this episode.
The post What Does a Copywriter Do? appeared first on Amanda Warfield.
What Can Happen if You Gave Up Instagram For Good (And Still Want to Grow Your Business)
Can I be honest with you for a second? I’ve lost count of how many times I’ve asked myself, “What would it actually look like to run my business without Instagram?” Not just taking a week off or hiding the app on my phone, but walking away completely.
...You know that moment when you sit down to plan your content… and suddenly feel like your brain is running in five different directions?
You’ve got the Google Doc open. The planner pulled out. A blank Trello board waiting for inspiration to strike. Maybe you even printed off a calendar page thinking, This time it’ll stick.
I’ll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send.
At the time, I was working from home, and the thought of putting my personal address out there for anyone to see? Hard pass. But I didn’t realize I had options. And worse—I didn’t know the...
When Hustle Isn’t the Answer: Lessons from a Season of Exhaustion
I kept telling myself it was the move.
We were smack in the middle of a cross-country relocation—my husband in South Carolina, me in Washington, juggling two homes and two time zones and what felt like a million logistics. There was always one more box to u...
Imagine finally hitting that revenue milestone you dreamed about for years.
You’ve scaled, you’ve hired, and you created a calendar so full it looked like success on paper. And yet, instead of feeling elated, you’re struggling to sleep, panicking over inbox pings, and wondering how in the world you’re supposed to keep this going.
Story By The Riverbank
Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible.
Unfortunately, most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about...
You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets…..
Before you start questioning your offer or throwing out your entire funnel, I want ...
I get it.
August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November.
But let me gently challenge that thought: what if n...
The Question That Keeps Me Up at Night
It usually starts when I can’t sleep.
I lay there, wide-eyed in the dark, and my brain starts asking the hard questions:
What would happen to my business if I died?
Would Russell know what to do?
Who would email my clients? Cancel subscriptions? Fin...
Two Years, One Book, And A Whole Lot Of Lessons
It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are.
To celebrate, I thought I’d do something special t...
Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule?
Potentially canceled. Maybe just on hold. Who knows.
Here’s the deal though — even i...
It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time?
You’re tired. Your sales ar...
Links and Resources Mentioned in This Episode:
- Stop into my YouTube channel for weekly videos about all things content marketing.
- Check out the Playbook for a Complete Marketing Game Plan
- Action Step: Find me on Threads @mrsamandawarfield and drop a follow.
- Book Recommendation: Three Sisters by Heather Morris
- Want your own live coaching...
When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way I think about conferences…and how I plan for them. Today I spill...
Think SEO Is Voodoo? Here’s What You Actually Need to Know
Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it.
The explanations made sense… at least while I was reading. But the moment I tried putting any of it into practice? It felt...
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