Chasing Simple

Chasing Simple

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation and how do I do it? Are launches still a thing? And most importantly – how do I put it all together to market my business strategically? Can I really grow my business without spending all of my time marketing? If these are some of the questions that float around in your head when you think of marketing – welcome friend. This is Chasing Simple – where practical marketing strategy meets simplicity. I’m your host – Amanda Warfield. Simplicity-focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business, without it taking over their business – so that they have time to grow their business, take t


June 11, 2024 14 mins

Finding My Content Creation Groove Ever since July, I have found myself stuck on the content creation hamster wheel. Yes, the queen of batching has been inconsistent and all over the place with her own content. Why? Because I haven’t been following my own system. Or, more correctly, because life has been life-ing and I […]

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Why I Scrapped My Retreat Launch I scrapped my retreat launch last month. In fact, I scrapped the entire retreat (for 2024 at least). This is something I always always advise clients to never do, and yet here I am breaking my own rules. So, I thought I’d pull back the curtain and share the […]

The post Episode 215: Why I Scrapped my Retreat Launch appeared first on Amanda Warfield.

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A Peek At My New YouTube Channel You might have heard this mentioned on a previous episode recently, but I started a YouTube channel! Don’t worry – the podcast isn’t going anywhere. But I wanted a way to connect even further with you, so every Monday at 4:00 pm Pacific Time/7:00 pm Eastern Time, I’ll […]

The post Episode 214: A Peek at My New YouTube Channel appeared first on Amanda Warfield.

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Your Fastest Path To Six Figures It’s common in the online space for us to use six-figures as the “made it” goal. AKA, when we’ve hit six-figures in revenue in a calendar year, we’ve officially become a real business owner. And while I actually think that metric is arbitrary, and the sentiment is a bit […]

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Steal My Annual Survey Strategy If you’ve never sent an annual survey before, this episode is for you. Annual surveys are one of my FAVORITE ways to improve my marketing each year – because they’re incredibly helpful and easy to do. In today’s episode, you’ll hear more about how I use annual surveys, how to […]

The post Episode 212: Steal My Annual Survey Strategy appeared first on Amanda Warfield.

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How to DIY Your Website with Kate Hejde When I’m looking for a service, the website truly makes or breaks whether or not I’ll take the next step with a company. However, when we’re busy with the day to day of our business, it can be difficult to find the time to work on our […]

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Marketing Strategist vs Social Media Manager When it comes to marketing, there are about a million different people that can help you improve what you’re doing. And we all sort of overlap, and we all have different skills and it can get pretty confusing. One of the most common questions I get is if I […]

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An Exact Breakdown of Using Sales Funnels to Set Goals If I told myself in year 1 that in year 7 I had 3500 IG followers … well, I would be appalled and probably give up on my business before it ever really got started. Now, I know that those numbers I was so focused […]

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A Look At My KPI Spreadsheet What’s a KPI? What are you supposed to be tracking? How can you use them? Is it really all that important to track them? These questions are some of the most commonly asked ones I get around KPIs, and I figured that if I’m hearing the same questions over […]

The post Episode 208: Here’s Exactly What I Track in My KPI Spreadsheet appeared first on Amanda Warfield.

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Content Planning From The Business First Creatives Podcast Is the content creation process overwhelming to you? Do you get through creating one piece of content and feel drained? Today I’m going to share a guest interview I did for Colie James’ podcast – Business First Creatives – where I share the proper way to create […]

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Choosing The Best Email Provider If you haven’t started your email list – it’s past time my friend. If I had to say there was one type of content marketing that was more important than all of the rest? It would be email marketing. But, the very first step – choosing which email platform to […]

The post Episode 206: Choosing an Email Provider {Private Podcast Sneak Peak!} appeared first on Amanda Warfield.

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4 Marketing Gaps I See My Clients Make When I onboard a new client, there are always standard questions that I ask. One of those being what their current marketing strategy looks like. And over the years, I’ve discovered that there are some very common holes that MOST of my clients have when they come […]

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Steal This Social Media Strategy If social media feels overwhelming right now, you aren’t alone. The constant refrain that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming, it’s harder to see results … it’s just one more thing on top of a lot of other […]

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The Power of Starting a YouTube Channel I’m going to be really honest with you. For the last year or so, I’ve had thoughts about potentially starting a YouTube channel, but each time I began to truly think about it I pushed the idea away, because frankly? YouTube is a LOT of work. And I […]

The post Episode 203: The Power of Youtube with LaShonda Brown appeared first on Amanda Warfield.

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The Many Benefits of Podcast Guest Tours with Haylee Gaffin One of my favorite ways to grow my audience is through being a guest on other podcasts. I started doing this during my first year in business, and it’s become the only growth strategy that I’ve used every single year in business. Don’t get me […]

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5 Business Lessons from Walt Disney A few months back, I did an episode on the marketing lessons I’d learned from Taylor Swift. And I had a BLAST creating that episode, and based on the DMs I got, you had a blast listening to it. So, today I wanted to come back with a similar […]

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A Look Back at 6 Years in Business It’s more than a little surreal to be recording my 200th episode of the Chasing Simple podcast. 200 Episodes. 54 incredible guests. And a wonderful team who helps make this happen each and every week. To Haylee and Megan of Gaffin Creative – thank you. This podcast […]

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Increasing Sales By Getting To Know Your Audience One of the most frequently asked questions in my annual survey is – how do I find and get to know my audience? Which, is valid, because understanding your audience is one of – if not THE- most important part of marketing. If you don’t understand your […]

The post Episode 199: Increase Sales by Getting to Know Your Audience with Nadine Nethery appeared first on Amanda Warfield.

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January Recap of the Creative Educator Conference Last month I had the incredible privilege to be able to attend two very different conferences – one as an attendee (the Creative Educator Conference), and the other as an educator (Conquer Live). Both of these experiences were nothing short of amazing, and I am still on cloud […]

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Bookkeeping and Business Finances with Madison Brown I have a confession: business finances have been a sorely neglected topic here on Chasing Simple. And for that, I apologize. Frankly, it ironically mimics how our finances are treated in our businesses as well. But we’re working on correcting that (both on the podcast, and within our […]

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