Avoid These Legal Marketing Mistakes with Maria Spears Ollis

I’ll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send.

At the time, I was working from home, and the thought of putting my personal address out there for anyone to see? Hard pass. But I didn’t realize I had options. And worse—I didn’t know the fine for not including one could be $46,000 per subscriber.

So yep, I scrambled. Set up a PO box. Updated every footer. And learned that when it comes to legal marketing mistakes, ignorance is not bliss—it’s expensive.

And that’s exactly why I brought lawyer and legal fairy godmother Maria Spears Ollis (aka The Lunar Lawyer) onto the Chasing Simple Podcast. Because while we’re all out here trying to build our brands and serve our people, we can’t afford to leave the legal side of marketing as an afterthought.

In our conversation, Maria broke down the five most common legal mistakes she sees business owners make when marketing their offers—and how to fix each one with confidence and clarity.

Let’s dig into her advice, so you can shore up your marketing foundations and protect your peace.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Checkout Maria’s Ad Lib Contract Templates: The Legal Apothecary Legal Services
• Generate a FREE Refund Policy for your course or membership offerings with Maria’s Refund Policy Oracle
• Action Step: Get an address and put it in your email footer, PO box or virtual mailbox like Anytime Mailbox work great
• Book Rec: Abundant Ever After: Tools for Creating a Life of Prosperity and Ease by Cathy Heller
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

1. Overlooking Legal Requirements in Email Marketing

We both know email marketing is one of the most powerful tools in your business. But did you know there are specific legal requirements that apply to every email you send?

Here’s what your emails must include:

• A real, valid mailing address in the footer (can be a PO box or virtual mailbox like Anytime Mailbox)
• A non-misleading subject line (no “Re:” tricks if there wasn’t actually a reply)
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