Chasing Simple Marketing (EP 167 Rewind)

Two Years, One Book, And A Whole Lot Of Lessons

It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are.

To celebrate, I thought I’d do something special today and share a little piece of the book with you. Specifically, I’m reading from the heart of it — the part where I break down how to determine what your marketing strategy should even be in the first place.

Because let’s be honest: marketing can feel overwhelming fast. There’s no shortage of strategies out there, and when you’re trying to sort through them all without a business degree or a marketing background? It’s enough to make you want to throw in the towel and go live in the woods.

If you’ve already read the book, I’d love to ask a small favor as part of this celebration: I’m hoping to hit 26 book reviews on Amazon this week. If you’ve read Chasing Simple Marketing and haven’t left a review yet, would you take a few minutes to do so? It would mean the world to me.

Okay — ready to dive in? Let’s talk strategy.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Check out the Playbook for a Complete Marketing Game Plan
• Action Step: Read my book Chasing Simple Marketing and leave a review
• Book Rec: Chasing Simple Marketing by Amanda Warfield
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

Why Marketing Feels So Complicated (And Doesn’t Have To Be)

When I was early in my business, I remember sitting at my desk — rainbow pens lined up, a fresh calendar spread in front of me — feeling so proud of myself. I had finally invested in a marketing course. I was ready to figure this thing out once and for all.

Except… as I went through the course, confusion crept in.
The instructor talked about monthly themes but never explained why or how to pick them. They told me what to do, but not how to think about my marketing in a strategic way.

I felt like there were giant holes in the information.
I’d paid money for this. Shouldn’t I understand it? Shouldn’t it make sense?

I started wondering if maybe I just wasn’t good at marketing.

Friend, if you’ve ever had that thought, please know: It’s not you.
It’s a lack of foundational teaching. Most of us were never taught what strategy actually is — or why it matters — in the first place.

Strategy vs. Plan: Why You’re Probably Confusing The Two

One of the biggest mistakes I see online educators and course creators make is confusing content strategy with content planning. They are not the same thing.

Here’s a quick breakdown:

A Content Plan = The Calendar

• What you’re pos