How to Improve SEO for Small Business

Think SEO Is Voodoo? Here’s What You Actually Need to Know

Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it. 

The explanations made sense… at least while I was reading. But the moment I tried putting any of it into practice? It felt like I was back in high school chemistry class—completely lost and wondering if I’d ever use this in real life.

Maybe you’ve been there too. SEO feels confusing. Overwhelming. Like some sort of digital sorcery.

But here’s what I’ve learned (and what this week’s Chasing Simple Podcast guest, Victoria Rayburn, reinforced): SEO isn’t magic. It’s strategy. And it’s incredibly powerful for small business owners like us, especially when you’re looking to grow sustainably without spending hours on social media or pouring money into ads.

Victoria is an SEO strategist and coach who’s experienced the power of search firsthand. First, as a wedding photographer, where 40% of her bookings came from Google, and now as an educator helping other creatives grow using the same simple tactics.

In this post, I’m breaking down the 11 ways Victoria says we can all start boosting our rankings—and showing up as experts in Google’s eyes—without the overwhelm. Let’s simplify SEO and uncover how to improve SEO for Small Business together.

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Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing.
• Check out the Playbook for a Complete Marketing Game Plan
• Link for Victoria’s Small Business Keyword Guide
• 6 Most Effective Ways to Improve Your Small Business’s SEO by Victoria Rayburn
• Want your own live coaching session? Apply here
• Find me on Instagram and tell us you what you thought of this episode: @mrsamandawarfield

Why SEO Matters More Than Ever for Small Business Owners

Here’s the thing: when someone knows they need a solution, they’re not scrolling Instagram hoping to magically land on the right post. They’re going to Google.

And 97% of people searching for a product or service use Google to do it. That’s huge.

If your website isn’t showing up when your ideal person is actively searching for what you offer, that’s a problem. Not because your product or service isn’t good, but because they can’t find you.

And that’s where SEO comes in.

When you focus on search engine optimization, your marketing starts working for you long after you’ve created the content. You spend less time chasing leads because your strongest leads are finding you.

And for us as educators and course creators? That’s gold. It frees up your time, your