Marketing Headlines That Sell: Why Your Sales Page Might Be Falling Flat

You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets…..

Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be the problem:

Your headline.

Because if you are not creating marketing headlines that sell, your audience isn’t going to stick around long enough to read all that amazing copy you’ve created. Your headline has one job: to hook your reader and earn their attention long enough to show them how you can help.

And most sales pages? They’re not doing that.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Check out the book Chasing Simple Marketing for a crash course in content marketing.
• Action Step: Join us inside the Community for weekly calls and weekly 5-minute education.
• Book Rec: Organizing Solutions for People with ADHD, 3rd Edition by Susan Pinsky
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

What Makes Marketing Headlines that Sell?

We’re in the middle of a sales page sprint inside Chasing Simple Marketing: The Community, and this week’s private podcast lesson was all about headlines. So I wanted to share a little sneak peek with you here, because this simple shift could change everything about how your sales page performs.

Here’s the truth: you only have about three seconds to stop the scroll. And if your headline doesn’t immediately speak to your audience’s problem or desired transformation, they’re going to start skimming—or worse, leave altogether.

A good headline is:

• Clear
  
• Direct
  
• Focused on the benefit
  
• (Optionally) infused with curiosity
  

But most importantly?

Clarity beats cleverness every time.

Stop Trying to Sound Smart. Start Being Clear.

I know—it’s tempting to write something catchy. Something witty. Something that feels really creative and “on brand.”

But your headline is not the place for cleverness.

This is the place for clarity. It should instantly communicate:

• What you’re offering
• Who it’s for
• What transformation it helps them achieve

Let’s look at an example:

1. “Go from content chaos to a simple repeatable plan in just 30 days.”
2. “Finally launch your course without second-guessing every step.”

The first one? It’s vague. It sounds nice, but it doesn’t tell me what I’m getting or how it helps.

The second one? That’s specific, clear, and speaks directly to a problem most course creators are facing.

Your hea