My Number One Content Planning Tool

You know that moment when you sit down to plan your content… and suddenly feel like your brain is running in five different directions?

You’ve got the Google Doc open. The planner pulled out. A blank Trello board waiting for inspiration to strike. Maybe you even printed off a calendar page thinking, This time it’ll stick.

I’ve been there too.

In fact, when I first started my business, I tried every content planning system I could get my hands on. I loved the idea of being organized and having a plan—but no matter what tool I used, I always felt like I was doing too much… and still not getting anywhere.

Because here’s the thing: I had a plan, but I didn’t have a strategy.

And friend, that changes everything.

In today’s episode, I’m walking you through the exact tool I use (and created!) to bridge that gap, my absolute favorite content planning tool — the Chasing Simple Content Planner. I’ll share how it’s different from anything else out there, why it’s built with strategy at the core, and how it helps you align your content with your business goals without burning out or spinning your wheels.

So if you’ve ever found yourself stuck in the cycle of “I’m doing all the things but seeing no results,” this episode is your invitation to shift gears and start planning with purpose.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Snag the 2026 Chasing Simple Content Planner
• Learn More about My KPIs & Marketing Workshop
• Action Step:
• Book Rec: Better Than the Movies by Lynn Painter
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

Why Content Planning Without Strategy Doesn’t Work

This is the trap I see so many online business owners fall into—and I lived there for way too long myself. We think if we can just find the right tool or the perfect planner, our content will finally start working.

But even the prettiest planner in the world can’t move the needle if it’s not grounded in strategy.

Think of it like building a house. The planner? That’s the decor.
But strategy? That’s the studs and structure. The foundation that holds the entire thing up.

I was spending all my time decorating a house that hadn’t been built yet. No wonder it kept collapsing.

What a Content Planning Strategy Actually Looks Like

When I realized I was skipping the foundational piece—strategy—it changed everything about how I approached my content.

I stopped asking:

• What should I post this week?
• How do I fill in this blank calendar?
• What do I feel like talking about?

And started asking:

• What are my goals this month?
• What action do I want my audience to take?
• How can my content help them get there—and help me get there, too?

This is the shift that led me to create the Chasing Simple Content Planner—a content planning tool designed not just to help you plan content, but to help you build and stick to your strategy.

Insid