Your 5-Minute Black Friday Marketing Strategy

I get it.

August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November.

But let me gently challenge that thought: what if now is actually the perfect time?

Because if you create your Black Friday marketing strategy now—while things are still relatively calm—you’ll have the time and space to set yourself up for a simple and strategic sales season. No scrambling, no burnout, and no 30-step funnels you’ll never actually finish.

Just a sticky note.

Literally.

That’s all you need.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Check out the Playbook for a Complete Marketing Game Plan
• Action Step: want a deep dive into what’s working this year for Black Friday? Grab your free ticket for the Black Friday Summit by heading to amandawarfield.com/black-friday. Where you can hear from Me and past guests of the show
  • Nadine Nethery – Why ditching her Black Friday sale was the best move
  • Nicole Boucher – Black Friday backend systems (yes please!)
  • Liz Wilcox – Email sequences that actually sell
  • Kate Doster – Pricing tips beyond the bargain bin
  • Mara Kucirek – Inside the playbooks of high-earning creators
• Book Rec: The Sicilian Inheritance by Jo Piazza
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

We’ve Been Making Our Black Friday Marketing Strategy Way Too Complicated

It’s easy to believe you need a massive strategy to stand out during Black Friday. After all, everyone’s inbox is full, and your social feeds will be flooded with “last chance” graphics and flashing sale alerts.

But here’s the truth: you don’t need a big, complex plan.

You just need one you’ll actually follow through on.

That’s why I swear by the Sticky Note Method. It’s fast, it’s focused, and it gives you just enough structure to be strategic without overwhelming you. And the best part? It’s totally scalable.

Use it as-is—or layer on more when (and if) you’re ready.

So grab a sticky note (or open your Notes app) and let’s map out your entire Black Friday marketing strategy in less than five minutes.

Your 3-Part Black Friday Marketing Strategy (In 5 Minutes)

Here’s what you’re going to write down:

1. Your Offer 

What are you selling?

Keep it simple. The easiest options:

• A discount on a single product
• A sitewide percentage-off sale
• A curated bundle of existing products
  

Avoid creating a brand-new off