The Challenge of Changing Your Business for a Greener Future

In this episode, Maisie Ganzler, former executive at Bon Appetit Management Company, shares her insights on how businesses can achieve real sustainability, rather than just presenting the appearance of it. Maisie discusses her 30-year career in the food industry and how sustainability became a core part of Bon Appetit's success story. She emphasizes the importance of being strategic, picking your battles, and staying true to your company's values, even when it's difficult. Maisie shares real-world examples of how businesses can make significant changes for both the environment and society, while also being profitable.

The conversation also highlights common pitfalls in sustainability efforts, such as greenwashing, and how companies can avoid these traps by committing to genuine change. Maisie provides practical advice on the rewards that come with doing sustainability right, including increased customer loyalty, employee retention, and brand strength. Throughout the episode, she stresses the importance of transparent communication and authenticity in telling your company’s sustainability story.

This episode offers actionable strategies for leaders looking to balance profitability with purpose, making it a must-listen for any business aiming to create a positive impact while remaining competitive.