Understanding the Customer Journey in Modern Marketing

Discover how to navigate through the complexities of marketing in today's ever-evolving landscape. Gain insights into the importance of connected messaging, understanding customer journeys, and how creativity plays a crucial role in marketing strategy. This content reveals why traditional marketing templates no longer apply and emphasizes the value of authentic communication within organizations. Learn about the balance between strategy and implementation, as well as the impact of personal experiences on entrepreneurship, particularly for women.