Chew on This - Digestable DTC Content

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make.

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🚀 Endrock is a boutique CRO agency that works with s...

In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with i...

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and positi...

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app

In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of ...

From Michelin star restaurants to founding Stuffed Puffs, Michael Tierney has had a diverse career in the food industry. He emphasizes the importance of pushing boundaries and learning from failure. Building relationships, focusing on product innovation, and leveraging social media for marketing are crucial for success.

0:16 - Michael Tierney shares his perspective on the importance of not taking unnecessary risks in business. ​1:...

🎯 Josh Snow, founder of Snow Teeth Whitening, discusses his entrepreneurial journey and the challenges he faced in building his brand. Highlights Josh Snow started as a website builder and later sold a successful digital agency before starting Snow Teeth Whitening. He emphasizes the importance of sales channel diversification, geo diversification, and product diversification in building a successful brand. Josh believes in the po...

Ned from EndRock Software shares his experience with CRO and the value of working with the right agency. Highlights * 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining. * 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points. * 📱 Site speed matters (but not always): Slow load times for images...

The healing company is focused on the wellness space and aims to bring together a community of brands and founders to improve people’s lives. CEO Simon Belsham emphasizes the importance of patience, building a great team, and having a vision. He also highlights the value of transparency and the need to prioritize self-care.Highlights💼 The healing company aims to bring together wellness brands and founders to make a positive impact...

How this cookware brand Dominated with Cooking Influencers with Jason Panzer of Hexclad
Jason Panzer, President of Hexclad, shares the story of their successful cookware brand and the deal they made with celebrity chef Gordon Ramsay.
Highlights
* 🔍 Hexclad started as a cookware brand after pivoting from their initial business idea and has grown into a successful direct-to-consumer (D2C) brand.
* 🤝 Hexclad approa...

Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.
Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial conte...

Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo’s venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v C...

Ryan Babenzien, the Founder of Jolie Skin and Greats
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com/
Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertai...

Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend....

What can you focus on? during this time? We lay it all out for you on this season finale!

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🛒 Tapcart w...

Retail vs DTC - Should Brands Be Focusing on getting in Retail? The answer lies in the question. If you can focus and you’re a ‘brand’ not a product or concept, then yes, getting into retail makes sense.

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🛒 Tapcart will instantly turn y...

We often get a lot of mixed commentary around I love your brand and wow I love how much you guys have grown. This crossroads brings us to Branding vs. Marketing and why Branding is still one of the leading levers  w/ Ankit http://www.instagram.com/kreatekit

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🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 ...

The biggest lessons and mistakes we had from 2022 to help you and your DTC brand avoid the pitfalls and maximize success.

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🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

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Episode 06 - 0 to 60K Community members in 3 years, how did we do it? with special guest -  Sam - Director of Enterprise Customer Success at Tapcart    Twitter: https://twitter.com/tapcart_app

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ev...

By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability.

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Operating or “running” your brand is not and does not always have to be synonymous to “growing” or “scaling” your company. In fact, if you dont have a strong foundation in operations, scaling or growing your brand becomes a temporary feat.

We’re here to talk about today’s episode and cover the un-sexy needs for a brand to truly scale: a very strong handle on operations. Founders, don’t point fingers at your COO or ops team, operati...