How to Diversify Away from Meta and WIN

📱 App Lovin - Connect to audiences in-app, on mobile devices, across streaming TV, and beyond to over 1.4B daily active users, so your business can do more, accelerate faster, and achieve meaningful growth.🔗 https://www.applovin.com/💸 High Ad Spend & Diversification: Brez spent over $500,000 on App Lovin in a single month due to Meta’s limitations and rising costs, illustrating their successful diversification strategy.📈 Adapting Content Across Platforms: Brez repurposed successful Meta content for TikTok and other channels, adapting messaging to comply with platform-specific restrictions and audience preferences.💡 A/B Testing & Data-Driven Decisions: Brez uses extensive A/B testing to optimize campaigns across channels, paying close attention to metrics like CAC, conversion rates, and traffic source variations. This includes testing different offers and pop-ups based on the acquisition channel.👨‍💼 Building a Content Engine: Brez utilizes a team of content creators, designers, and copywriters to produce a high volume of assets, optimizing for different platforms and compliance requirements.🎯 Strategic Email Marketing: Brez is employing targeted email campaigns segmented by traffic source, optimizing messaging and offers for maximum impact.0:00 - Intro​1:37 - Diversifying marketing strategies​3:07 - Challenges faced with Meta advertising​5:09 - Effectiveness of TikTok ads​7:25 - Product offerings and Amazon's restrictions​10:00 - Pplatform-specific performance strategies​12:04 - Human-centric content creation for marketing​14:01 - Highlighting product benefits​19:01 - Diverse demographics of consumer bases​24:02 - Tailored email marketing strategies for better performance​24:56 - Conversion rates and customer behavior​25:27 - Tailoring offers based on traffic sources​26:31 - Different strategies across various marketing channels​29:11 - Lower attention spans on different platforms​30:10 - Timing of email follow-ups for better engagement​31:08 - Effectiveness of initial offers for customer acquisition​32:11 - Challenges of diversifying marketing strategies without high costs​37:06 - Finding the right people for marketing strategies​41:28 - Product offerings and consumer incentives​46:21 - Customer acquisition cost and performance metrics48:55 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc