The Story of Tom Holland's BERO

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/🍻 Building BERO with Tom Holland: CEO of Bero, John Herman, details the collaborative process with Tom Holland, highlighting their mutual respect, trust, and shared vision for the brand, despite Holland’s demanding film schedule. Communication and alignment on key decisions were crucial.🎯 Strategic Retail Partnerships: John describes how BERO secured placement in major retailers like Target, emphasizing the importance of a compelling brand story, operational capabilities, and Tom Holland’s authentic connection to the product.📈 Launch Week Success and Beyond: John covers the excitement and challenges of BERO’s launch week, highlighting the importance of having a solid team and a well-defined post-launch business strategy.🗣️ Marketing and Messaging: John discusses BERO’s marketing strategy, which balances leveraging Tom Holland’s celebrity status with a focus on brand lifestyle and inclusivity, aiming to build a brand that can stand on its own.💡 Key Advice for Founders: John offers valuable advice for entrepreneurs, emphasizing the importance of asking for what you need, even if it seems unreasonable, and having a long-term vision for the business.0:00 - Intro​1:47 - John Herman's background​3:31 - Challenges of growth and innovation in the beverage industry​5:40 - John's journey starting a beverage brand​6:37 - Building a beverage brand in a competitive market​8:19 - Creating a high-quality product that tastes like beer​10:02 - Customer retention and driving revenue through upsells​14:01 - Impact of celebrity influence​17:54 - BERO launch week​22:21 - Pressure and expectations following product launch​22:51 - Launching regionally in the beverage market​23:10 - Teamwork and connections in marketing​25:10 - Planning for the brand's launch week​26:09 - Long-term vision and sustainable growth​28:07 - Storytelling in brand marketing​30:02 - Settling for shelf space without a solid launch plan​31:05 - Consumer feedback for product improvement​33:10 - Celebrity influence vs brand independence​39:12 - Managing inventory and forecasting for success​42:00 - Market trends and competition in the non-alcoholic beverage space44:20 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc