I'm A Car Chick
I'm A Car Chick podcast is your go-to source for genuine, no-holds-barred conversations in the automotive industry. Hosted by Shasta Haddock—an industry veteran who started as a BDC agent in 2014 and now serves as the BDC Director & COO at Epic BDC—this podcast cuts through the noise to deliver real insights and authentic connections. Whether you're on the dealership floor, behind the scenes in BDC, or supporting the industry as a vendor, you'll find valuable, unfiltered interviews and expert advice to help you thrive. Join us, subscribe, and let's light it up together!
Episodes
Meshell Baker, the Chief Confidence Igniter, is a transformational keynote speaker, confidence catalyst, and phenomenal facilitator with over 20 years of experience helping organizations, teams, and individuals build unshakable confidence and resilience.
Her book, UNSTOPPABLE: Embrace Your Unshakeable Confidence, empowers professionals to overcome rejection and unlock their potential. Recognized among the 100 Powerful Women...
You could say Jaime Zazove Herzberg was born into the car biz — quite literally. Raised in a family-owned dealership, she grew up immersed in every corner of retail operations. Over her 12-year run on the showroom side, she wore nearly every hat imaginable: from receptionist to BDC manager, from inventory to contracts, license & title, and everything in between.
Now with nearly a decade on the vendor side, Jaime bri...
Lisa is the founder and CEO of FeaturesFirst Auto, an EdTech company that offers dealers, corporate fleet owners, and insurers an on-demand microlearning platform designed to educate and motivate drivers to effectively use driver assistance technologies.
As a thought leader, speaker, and educator, Lisa unites public and private stakeholders to address consumer understanding challenges around vehicle technologies. Her com...
Erica Bruno was practically born with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England.
Even though her family ...
Before breaking into automotive, Todd Katcher was running bars in Nashville and building a small advertising network using digital signage. One day, a regular—who happened to be a car dealer—mentioned wanting something similar for his showroom. That conversation sparked the very first version of what would eventually become Digital Dealership System.
From day one, Todd’s approach has been rooted in curiosity and adaptabilit...
Beth Lucchesi’s journey with Carter Myers Automotive began in 1986 as a temporary receptionist—but it didn’t take long for her to prove she was anything but temporary. Her dedication, adaptability, and passion for people quickly propelled her through the company, eventually leading her to CMA’s rental division, where she remained until its sale to another company. After several years in the truck rental industry, Beth saw ...
In this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician Retention
Regional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.
With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke...
In this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.
Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the ...
Attending conferences is more than just showing up—it’s about preparing, executing, and following up strategically to maximize your networking, brand presence, and ROI.
In this episode, Elena Ciccotelli (EVS for Everyone Podcast), Shasta Haddock (I'm A Car Chick Podcast), Kaylee Felio (Trailblaze Your Path Podcast), and Dana Nusbaum (Cherokee Media) break down:
🎯 Pre-Conference Prep: How to set yourself up for success b...
Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.
🔹 About Darrell Steed:
Darrell’s journey began in automotive sales and management, whe...
Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.
Petra shares:
🔹 What she’s been up to & life as a military spouse & mom of three
🔹 The biggest surprises moving from the Northeast to Arizona
🔹 Why she joined Dealer Alchemist & her vision ...
Live from NADA 2025, Shasta Haddock sits down with Owen Moon, CEO & Co-Founder of FIXED OPS DIGITAL, to dive into the evolution of automotive advertising, fixed ops marketing, and what’s next for dealerships.
Owen shares insights on:
🔹 The rise of Streaming TV and its impact on dealership advertising
🔹 The TradePending acquisition of FIXED OPS DIGITAL and what it means for the industry
🔹 His new role on the ...
Live from NADA 2025, Shasta Haddock sits down with Rachel Blatt, CEO of Royalty Logistics, to talk about her journey in the automotive logistics world and the key to building a thriving business.
Rachel shares:
🔹 The story behind Royalty Logistics and how she built a trusted brand
🔹 How AI is evolving in logistics—but why human connection still matters
🔹 What it takes to keep up with increasing vehicle transport...
Live from NADA 2025, Shasta Haddock sits down with Jennifer Blount Sanford, VP of Marketing & Enablement at automotiveMastermind, to explore the intersection of AI, marketing, and the future of automotive retail.
With years of experience in AI before it became a buzzword, Jennifer shares her insights on how automotiveMastermind is leveraging data-driven strategies to empower dealerships. She also discusses:
🔹 Her journe...
Live from the Authenticom booth at NADA 2025, Shasta Haddock sits down with Jonathan Dawson—renowned automotive consultant, sales trainer, and founder of Sellchology—to dive into what truly drives a team to success.
With 24 NADA speaking sessions under his belt, Jonathan shares insights on how he crafts impactful presentations, including his 2025 session on 10 methodologies to motivate an organization. He emphasizes the pow...
The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.
As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Se...
🚘 Welcome to the Chicks In Charge Podcast! In this episode, host Shasta Haddock sits down with Christine Gago, a seasoned digital marketing expert at Demand Local, to explore the latest trends shaping automotive advertising in 2025.
About Christine Gago:
Christine Gago is a marketing professional specializing in digital media and audience targeting, helping businesses connect with their ideal customers. With a passion f...
🚗 Welcome to the Chicks In Charge podcast! Host Shasta Haddock sits down with Matt Raymond, COO of Bowtie Solutions, to discuss how outsourced BDC solutions are transforming the automotive industry and why dealerships need to rethink their business development strategy for 2025.
📌 In this episode, we discuss:
✅ The biggest game-changer for 2024-2025 in automotive business development
✅ Why outsourced BDC is a must-h...
In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.
We dive into:
✅ The best part of transitioning ba...
💡 How can women shape the future of automotive service and sales?
In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service innovation, and why the service department deserves more attention.
🚀 In this episode:
✅ Why women influence 80% of car-buying decisions
✅ How mobile service is transforming convenience for custom...
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