I'm A Car Chick

In Part 2 of Shasta’s conversation with Gayle Rogers of The Atomic Agency, they go from theory to step-by-step execution.
If Part 1 was the why, this is the how. Gayle walks through exactly how he uses long-form video, AI, and a simple system to help businesses create consistent, local, authority-building content without needing a full production team.

In this episode, they cover:
● The tech stack Gayle recommends for...

In this episode of I’m a Car Chick, Shasta sits down with Gayle Rogers, founder of The Atomic Agency, to talk about what real marketing looks like for dealerships in 2025 and beyond.
Gayle has worn all the hats — agency, OEM, and in-dealership marketing — and he breaks down how those experiences shaped his approach to helping stores stop “doing ads” and start actually showing up in their communities.

In Part 1, we talk a...

In this inspiring episode of I’m a Car Chick, Shasta sits down with Dara Koenig — author, coach, speaker, and all-around champion for women chasing purpose and growth.
Dara’s career has spanned every corner of empowerment — from corporate marketing and recruiting to launching a nonprofit uplifting women, career coaching, and publishing her devotional series. Through every chapter, her focus has remained the same: helpin...

What happens when a Wall Street finance pro jumps into the world of automotive tech? 🚗💡 In this episode of the I’m a Car Chick Podcast, host Shasta Haddock sits down with Lauren Langston, President & CEO of Tekmetric, to talk about leadership, innovation, and how technology is reshaping the auto repair industry.

From startup strategy and AI to technician burnout and independent shop growth, Lauren shares her journey f...

In Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.
Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects o...

In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.
Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to...

Stephanie is part of a new wave of automotive professionals redefining how cars are sold. With a strong presence on social media (including several viral TikTok videos 🎥✨), she’s building her brand by showing the process of buying a car in a way that’s transparent, fun, and customer-first.

In this episode, we talk about:
● How Stephanie uses TikTok and social media to connect with buyers
● Why modern sales processes ...

🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏

Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM mar...

In this episode of the I'm A Car Chick Podcast, we explore what it really takes to thrive in the automotive industry — from building confidence to embracing authentic leadership. 🚗✨ The conversation highlights how passion, purpose, and resilience come together to help professionals not only stand out but also create lasting impact in their careers and communities.

Listeners will hear powerful insights on overcoming cha...

Fresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.
In this episode, they talk about the energy and takeaways from WIA Nashville,...

In this episode of the I'm A Car Chick Podcast, we sit down with Jennifer, a familiar face in the automotive space and a passionate advocate for connection, mentorship, and community. Recorded live at the Women in Automotive conference, Jennifer dives into the importance of networking, creating safe spaces, and building relationships that empower women and elevate the industry as a whole.

From mentoring panels to one-on-one...

From cult member to CEO — Robin Wilson’s story is raw, real, and unforgettable. 🚨 In this episode, she opens up about breaking free from trauma, cutting ties that held her back, and rewriting her life on her own terms.

If you’ve ever felt stuck in your past, this conversation is proof that you can take back the pen and write a new story. ✍️🔥 Don’t miss this powerful episode!

Reach out and follow Robin here:
https://www....

In this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.
Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She sh...

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it re...

 On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.
They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive...

On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig...

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hy...

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn ...