I'm A Car Chick

On this episode of the I’m A Car Chick Podcast, Shasta welcomes the unstoppable Aleya Harris — an award-winning speaker, marketing executive, and the spark behind Spark the Stage™.
Aleya’s dynamic energy lights up this conversation as she shares how purpose-driven storytelling doesn’t just transform marketing — it changes leadership, company culture, and bottom-line results. As the CEO of The Evolution Collective, Aleya...

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Lizz Callaway — an automotive powerhouse with over a decade of experience across sales, partnerships, and product management.
Lizz is known for helping women in the industry navigate non-traditional career paths and use networking to open doors they didn’t even know existed. They dive into why networking is more than just shaking hands, how building r...

Mandy Deveau is a marketing strategist, speaker, and author focused on people-first leadership in the automotive industry. She started her career on the sales floor at 23, with no experience and no connections, just a drive to prove she belonged in an industry that often made her feel like she didn’t.

Now the Marketing Manager for DriveHRIS and the creator of The People Side of Automotive, Mandy helps dealerships modernize ...

Dr. Jen Fry is a Sports Geographer, tech founder, TEDx speaker, and sought-after speaker and educator. She owns JenFryTalks, an organizational change firm that sits at the intersection of conflict and culture. It specializes in transforming organizational dynamics by addressing how conflict and culture shape leadership and overall business outcomes. 

We work with leaders and teams to navigate and resolve conflicts that aris...

Missy Washam and Mayce DelValle are leadership trainers and communicators who believe influence isn’t about a title—it’s about how you show up every single day. With backgrounds in education, business, and leadership development, they’ve spent years helping men and women lead with purpose, clarity, and heart.
Together, they founded Mpactful Messages—a training and speaking company built for real-world managers in high s...

Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Ja...

Meshell Baker, the Chief Confidence Igniter, is a transformational keynote speaker, confidence catalyst, and phenomenal facilitator with over 20 years of experience helping organizations, teams, and individuals build unshakable confidence and resilience.

Her book, UNSTOPPABLE: Embrace Your Unshakeable Confidence, empowers professionals to overcome rejection and unlock their potential. Recognized among the 100 Powerful Women...

You could say Jaime Zazove Herzberg was born into the car biz — quite literally. Raised in a family-owned dealership, she grew up immersed in every corner of retail operations. Over her 12-year run on the showroom side, she wore nearly every hat imaginable: from receptionist to BDC manager, from inventory to contracts, license & title, and everything in between.
Now with nearly a decade on the vendor side, Jaime bri...

Lisa is the founder and CEO of FeaturesFirst Auto, an EdTech company that offers dealers, corporate fleet owners, and insurers an on-demand microlearning platform designed to educate and motivate drivers to effectively use driver assistance technologies.   

As a thought leader, speaker, and educator, Lisa unites public and private stakeholders to address consumer understanding challenges around vehicle technologies. Her com...

Erica Bruno was practically born with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England.

Even though her family ...

Before breaking into automotive, Todd Katcher was running bars in Nashville and building a small advertising network using digital signage. One day, a regular—who happened to be a car dealer—mentioned wanting something similar for his showroom. That conversation sparked the very first version of what would eventually become Digital Dealership System.

From day one, Todd’s approach has been rooted in curiosity and adaptabilit...

Beth Lucchesi’s journey with Carter Myers Automotive began in 1986 as a temporary receptionist—but it didn’t take long for her to prove she was anything but temporary. Her dedication, adaptability, and passion for people quickly propelled her through the company, eventually leading her to CMA’s rental division, where she remained until its sale to another company. After several years in the truck rental industry, Beth saw ...

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician Retention
Regional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.

With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke...

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.

Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the ...

Attending conferences is more than just showing up—it’s about preparing, executing, and following up strategically to maximize your networking, brand presence, and ROI.

In this episode, Elena Ciccotelli (EVS for Everyone Podcast), Shasta Haddock (I'm A Car Chick Podcast), Kaylee Felio (Trailblaze Your Path Podcast), and Dana Nusbaum (Cherokee Media) break down:
🎯 Pre-Conference Prep: How to set yourself up for success b...

Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.

🔹 About Darrell Steed:
Darrell’s journey began in automotive sales and management, whe...

Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.

Petra shares:
🔹 What she’s been up to & life as a military spouse & mom of three
🔹 The biggest surprises moving from the Northeast to Arizona
🔹 Why she joined Dealer Alchemist & her vision ...

Live from NADA 2025, Shasta Haddock sits down with Owen Moon, CEO & Co-Founder of FIXED OPS DIGITAL, to dive into the evolution of automotive advertising, fixed ops marketing, and what’s next for dealerships.

Owen shares insights on:
🔹 The rise of Streaming TV and its impact on dealership advertising
🔹 The TradePending acquisition of FIXED OPS DIGITAL and what it means for the industry
🔹 His new role on the ...

Live from NADA 2025, Shasta Haddock sits down with Rachel Blatt, CEO of Royalty Logistics, to talk about her journey in the automotive logistics world and the key to building a thriving business.

Rachel shares:
🔹 The story behind Royalty Logistics and how she built a trusted brand
🔹 How AI is evolving in logistics—but why human connection still matters
🔹 What it takes to keep up with increasing vehicle transport...