I'm A Car Chick
I'm A Car Chick podcast is your go-to source for genuine, no-holds-barred conversations in the automotive industry. Hosted by Shasta Haddock—an industry veteran who started as a BDC agent in 2014 and now serves as the BDC Director & COO at Epic BDC—this podcast cuts through the noise to deliver real insights and authentic connections. Whether you're on the dealership floor, behind the scenes in BDC, or supporting the industry as a vendor, you'll find valuable, unfiltered interviews and expert advice to help you thrive. Join us, subscribe, and let's light it up together!
Episodes
In Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.
Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects o...
In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.
Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to...
Stephanie is part of a new wave of automotive professionals redefining how cars are sold. With a strong presence on social media (including several viral TikTok videos 🎥✨), she’s building her brand by showing the process of buying a car in a way that’s transparent, fun, and customer-first.
In this episode, we talk about:
● How Stephanie uses TikTok and social media to connect with buyers
● Why modern sales processes ...
🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏
Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM mar...
In this episode of the I'm A Car Chick Podcast, we explore what it really takes to thrive in the automotive industry — from building confidence to embracing authentic leadership. 🚗✨ The conversation highlights how passion, purpose, and resilience come together to help professionals not only stand out but also create lasting impact in their careers and communities.
Listeners will hear powerful insights on overcoming cha...
Fresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.
In this episode, they talk about the energy and takeaways from WIA Nashville,...
In this episode of the I'm A Car Chick Podcast, we sit down with Jennifer, a familiar face in the automotive space and a passionate advocate for connection, mentorship, and community. Recorded live at the Women in Automotive conference, Jennifer dives into the importance of networking, creating safe spaces, and building relationships that empower women and elevate the industry as a whole.
From mentoring panels to one-on-one...
From cult member to CEO — Robin Wilson’s story is raw, real, and unforgettable. 🚨 In this episode, she opens up about breaking free from trauma, cutting ties that held her back, and rewriting her life on her own terms.
If you’ve ever felt stuck in your past, this conversation is proof that you can take back the pen and write a new story. ✍️🔥 Don’t miss this powerful episode!
Reach out and follow Robin here:
https://www....
In this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.
Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She sh...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it re...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.
They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive...
On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hy...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn ...
On this episode of the I’m A Car Chick Podcast, Shasta sits down for a powerful catch-up with Sydney Rizo — a name you’re going to be hearing a lot more in the automotive industry.
Sydney first appeared on the show in May 2024, at the Women In Automotive Conference and was still a student at Northwood University. Now, just over a year later, she’s back with her MBA in hand, a string of leadership wins behind her, and g...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Shereen Thor — comedian turned coach, bestselling author, and keynote speaker at this year’s Women In Automotive Conference in Nashville.
Shereen’s story is raw, hilarious, and deeply empowering. From sharing the stage with icons like Serena Williams and Prince Harry to helping women and people of color completely revolutionize how they show up in lif...
On this episode of the I’m A Car Chick Podcast, Shasta welcomes the unstoppable Aleya Harris — an award-winning speaker, marketing executive, and the spark behind Spark the Stage™.
Aleya’s dynamic energy lights up this conversation as she shares how purpose-driven storytelling doesn’t just transform marketing — it changes leadership, company culture, and bottom-line results. As the CEO of The Evolution Collective, Aleya...
On this episode of the I’m A Car Chick Podcast, Shasta sits down with Lizz Callaway — an automotive powerhouse with over a decade of experience across sales, partnerships, and product management.
Lizz is known for helping women in the industry navigate non-traditional career paths and use networking to open doors they didn’t even know existed. They dive into why networking is more than just shaking hands, how building r...
Mandy Deveau is a marketing strategist, speaker, and author focused on people-first leadership in the automotive industry. She started her career on the sales floor at 23, with no experience and no connections, just a drive to prove she belonged in an industry that often made her feel like she didn’t.
Now the Marketing Manager for DriveHRIS and the creator of The People Side of Automotive, Mandy helps dealerships modernize ...
Dr. Jen Fry is a Sports Geographer, tech founder, TEDx speaker, and sought-after speaker and educator. She owns JenFryTalks, an organizational change firm that sits at the intersection of conflict and culture. It specializes in transforming organizational dynamics by addressing how conflict and culture shape leadership and overall business outcomes.
We work with leaders and teams to navigate and resolve conflicts that aris...
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