The $2,000-a-Hole Window Myth with Ashley Selzer

Everyone’s heard it: “A quality replacement window should run you two grand per opening, or you’re buying junk.” That pitch (often delivered after hours of kitchen-table arm-twisting) convinces too many homeowners to sign for triple-pane glass and monster price tags they don’t actually need. Mikki’s latest guest, licensed GC Ashley Seltzer of Wallaby Windows, dismantles that narrative, along with the pushy sales tactics behind it, one NFRC label at a time. 

Ashley explains how quotes balloon, why “energy-efficiency” buzzwords get abused, and the questions that separate a real consultative pro from a chuck-in-a-truck. From deposit math to pocket-vs-full-frame installs, she gives listeners a playbook for sane pricing and sound decisions. 

Inside the Episode:

• The one number on an NFRC label that matters more than the flashy triple-pane upsell, and how to read it in 30 seconds 
• Why a 1970s house with zero air-sealing upgrades rarely benefits from “most energy-efficient window ever” packages (save your second mortgage) 
• Pocket install or full-frame? The 15-step, OSI-certified process that keeps water out, plus where cheap caulk shortcuts doom a window from day one 
• Ashley’s 15 / 45 / 40 deposit rule that protects both sides and kills the “pay half up front” headache before it starts 
• Red-flag tactics to walk away from: porch-light pressure sales, same-day sign-or-lose-the-price ultimatums, and one-window-fits-all showrooms 

When a window quote tops your last roof bid, hit pause; these insights might save you five figures and a lot of shattered expectations.

Connect with this episode's expert:

• www.wallabywindows.com/the-triangle-area
• www.linkedin.com/in/ashley-selzer-790028270

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