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July 28, 2024 51 mins

Saara Jamieson is the Founder and CEO of Cool Beans Underwear.


Saara studied at The University of Queensland gaining a Bachelor of Science in Animal and Veterinary Bioscience. After university she worked for a Medical Research Institute in the gastroenterology lab studying Colorectal Cancer. She has also co-authored a number of scientific papers on the topic.


After trying to fall pregnant for over three and a half years, and suffering multiple miscarriages, Saara dived into the science and discovered testicular heat was a major factor affecting sperm health, conception and miscarriages.


Saara then embarked on developing men’s underwear to cool her husband Jordan’s beans.

They fell pregnant soon after and now have 2 beautiful healthy children. In the time that followed, Saara was regularly contacted by others struggling to conceive following the recommendations of several fertility doctors.


And so Saara and Jordon decided there was an opportunity to help others with their reproductive health, and Cool Beans was born. In 2021, Cool Beans Underwear was entered into the TGA Register as a medical device and they now have worldwide patents in place for their innovative and brilliant Cool Beans Underwear.


This interview covers a number of important topics, including:

  • The impact of testicular heat on sperm health 
  • The impact of sperm health on miscarriages and offspring
  • The sheer lack of research and awareness of these issues
  • The challenges and costs associated with securing worldwide patents, and
  • The incredible commitment and resilience required to navigate the highs and lows of the founder's journey.


And thanks to Saara, you can get your hands on some Cool Beans Underwear. Simply head to their website and use the promo code CMC10 at the checkout.


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