S02 #7 - The enormous opportunity for women in sportstech, with Amy Crosland

Amy Crosland is the Chief Operating Officer of the Australian Sports Technologies Network, ASTN.

Amy is one of Australian sport’s leading figures turbo-charging the women’s sports tech sector.

Born and raised in Tamworth, Amy has built an epic career, working with the United Nations, the UK Ministry of Justice, and recently was Australian boss of global tech firm, Orion.

She joined the ASTN in 2023 as the Manager of Program Operations and Projects and the Women in Sports Tech Program Manager, with a mission to empower and promote women and girls to become front and centre, in what has been a male-dominated sphere.

She recently was promoted to COO and is also a Board Member of Handball Victoria.

This interview covers a number of important topics, including:

• The importance of leaning in and learning to unearth opportunities in technology
• You don’t have to be a technology expert to realise opportunities in sports technology
• There are numerous opportunities and problems to be solved in the sports tech landscape particularly as it relates to women in sport, and
• Health is an adjacent industry to sports technology with sport being a great place to gain traction. There are numerous resources and support networks in place to encourage and support women.

You can find out more about Amy via the ASTN website.

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