China Manufacturing Decoded

In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.

In this episode, Adrian is joined by Renaud Anjoran to explore fail-safe design principles: essential thinking for anyone developing most kinds of products.

Through real-world examples ranging from Tesla doors to Boeing and consumer electronics, they highlight how designers must ask: “If this fails, what happens to the user?”

They break down why it matters, what trade-offs exist, and how structured risk analysis, simplification, re...

In episode 293 of China Manufacturing Decoded, Adrian is joined by Sofeast’s Head of New Product Development, Paul Adams, for the final part of their trilogy on polymers.

When people think of plastics, they usually picture injection molding. But it’s far from the only available process. We'll break down the major polymer processing methods, including injection moulding, extrusion, blow moulding, thermoforming, rotational moulding, ...

Choosing the right polymer for your plastic parts can significantly impact the success of your product. In this episode, Adrian and Paul Adams from Sofeast explore the most common polymers used in manufacturing, from everyday workhorses like ABS to high-performance engineering plastics and sustainable bioplastics.

They cover the strengths, weaknesses, and real-world applications of each group, plus share a cautionary case study whe...

Starting October 1st, 2025, the Chinese government is enforcing stricter export compliance rules that could significantly disrupt supply chains. Exporters will need to disclose the manufacturer’s identity and prove that every component was purchased the formal way, with aligned flows of materials, contracts, and tax invoices.

In this short bonus episode, Renaud Anjoran explains:

• What the “formal way” means in practice

• How t...

In episode 290 of China Manufacturing Decoded, Renaud Anjoran is back and joins Adrian to explore seven common pitfalls that can derail manufacturing projects during the critical transition from prototype to production.

A working prototype may look and feel like the final product, but moving from prototype to mass production is a far more complex journey than most teams expect.

From premature tooling to unreliable crowdfunding camp...

Episode 289: Adrian is joined again by our head of New Product Development, Paul Adams, to explore the complexity of plastic injection mold tooling and what it takes to go from tooling design to mass production of plastic parts. They explore the full journey, from DFM and tool design through trial runs (T0, T1, T2) to final sign-off and mass production. Along the way, they highlight common pitfalls, golden samples, and why rushing ...

Adrian is joined once again by Paul Adams, the Sofeast Group’s Head of New Product Development, based at Agilian Technology, our contract manufacturer, to discuss the importance of phase gate (or stage gate) reviews in new product introduction (NPI).

When developing and manufacturing a product, rushing forward without checks at key stages can lead to huge risks: design flaws, wrong materials, costly tooling mistakes, or even losing...

Tariffs, shifting trade policies, and unpredictable order patterns are creating a “stop–go” manufacturing environment in China. For buyers, this means unexpected quality issues, capacity crunches, and supply chain instability.

In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down the real-world impact of the US–China trade war as of August 2025. Drawing from first-hand observatio...

Jumping into mass production without a pilot run is like launching a rocket without a test fire, risky, costly, and likely to go wrong.

In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down what the pilot run process really is, why it's non-negotiable in any serious manufacturing project, and what happens when companies try to cut corners.

Suppose you're developing a new product ...

Adrian and Renaud explore a significant shift in global electronics production: India surpassing China as the top smartphone exporter to the USA. The discussion covers why this change happened so fast, how Apple and other big tech firms adapted, what this means for SMEs, and how Sofeast is now expanding its own manufacturing footprint in India.

• 00:00 – India overtakes China in US smartphone shipments
• 02:20 – Ho...

In this diverse episode of China Manufacturing Decoded, hosts Adrian and Renaud cover several thought-provoking topics based on listeners' questions. They will discuss:

• How to transform an initial idea into a market-ready product.
• Cultural differences in business practices between Chinese and Western companies.
• Shortening manufacturing timelines, such as how to effectively reduce lead times.
• The differences between small and l...

Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has become increasingly challenging to attain for small to medium-sized e-commerce sellers ...

Welcome to episode 282 of the China Manufacturing Decoded podcast from Sofeast where we take a deep dive into the logistics and product preparation differences across three major e-commerce and sales channels.

Adrian and Kate from Sofeast break down how to optimize supply chains depending on whether you're shipping to retailers, selling through Amazon FBA, or running a direct-to-consumer (D2C) operation.

• 00:00 ...

A major shift just occurred in global trade. On July 2nd, the United States and Vietnam announced a new trade agreement that sets a 20% tariff on Vietnamese exports and 40% on goods deemed to be transshipped (often Chinese-origin products rerouted via Vietnam).

In this episode, Adrian and Renaud break down what this means for importers using Vietnam as a China alternative, explore the politics behind the deal, and raise key concern...

Adrian and Renaud chat about a timely topic, the complex and critical issue of rare earth minerals, focusing particularly on how the US/China trade war has recently influenced their availability. As China controls over 90% of the refined production of rare earth elements, recent developments in trade policies have significant implications for global supply chains, especially in the electronics and electromechanical sectors.

We brea...

In today’s episode, Adrian is joined by Andrew Amirnovin, our reliability expert, and we’re using Tesla’s Cybertruck problems as a case study in what happens when a product skips, or underinvests in, reliability testing. From panels that fall off to cracked windshields and sticky accelerator pedals, it’s clear the fundamentals weren’t locked down before launch.

We’ll unpack the engineering missteps that led to mass recalls, the fal...

"Packaging is more than just a box," a phrase that becomes increasingly true the deeper you get into product development. In this episode of China Manufacturing Decoded, Adrian hosts Kate Oliynykova, Sofeast’s Head of Supply Chain Management, to dive into the often-overlooked yet critical world of packaging. From early-stage design to common pitfalls and emerging trends, this episode is your essential guide to treating packaging no...

In episode 277 of China Manufacturing Decoded, Adrian and Renaud explore how to avoid leaking your intellectual property (IP) when sourcing components during the product development process. While working with suppliers, especially overseas, is often necessary, it can also pose significant IP risks. This discussion breaks down the real-world scenarios, risks, and mitigation strategies to help manufacturers protect their innovations...