CHINGON SA is a bold, unapologetic podcast spotlighting the stories of San Antonio's hardest-working business owners and entrepreneurs. Rooted in culture and community, we share real conversations of Grit, Growth, and Legacy—from the barbershop to the boardroom. Hosted by Luis Leal - 8th generation San Antonian and 4th generation entrepreneur - we're giving a platform to those building businesses with heart, hustle, and heritage. Whether it's a first-gen entrepreneur, a family-run business, or just someone chasing your dream in the Alamo City, this podcast is for you.
We're taking a break from publishing new episodes, but want to encourage you to go back and listen to any of our full episodes you may have missed. Have a listen to why we're taking a break and what this means for the show.
Joe Trevino, a seasoned marketing and sales leader, discussed his career trajectory from owning a Tejano nightclub in San Antonio to leading international campaigns and driving multi-million dollar growth. He highlighted his roles at Hollywood Records, Arista Records, and Children's Miracle Network Hospitals, where he increased Hispanic program funding from $400,000 to $9 million annually. Trevino emphasized the importance of bilin...
Mariana Loya, founder of LIT Design, a boutique interior design firm specializing in high-end remodels and bespoke furnishings joins the show. Mariana shares her journey from El Paso to San Antonio, where she pursued interior design at Incarnate Word. She discusses the challenges of balancing work and family, the importance of collaboration, and the significance of maintaining quality in her projects. Mariana emphasizes the impact ...
Jeanette Lira, a licensed professional counselor and entrepreneur, discusses her journey from aspiring to be famous to founding Auravia Therapy, which focus on mental health, holistic healing, and professional empowerment. She hosts the "Untamed and Unapologetic" podcast for wild individuals. Jeanette shares her 15-year career and the challenges of balancing three businesses. She emphasizes the importance of leading with ...
Luis interviews Ryan and Rylan Bascos, owners of Wiki-Licious San Antonio. The brothers, aged 18 and 20, started their business in 2017 to fund their own purchases, inspired by their father's finance and real estate background. Initially selling kettle corn and lemonade, they expanded to include Filipino and Hawaiian foods. They operate primarily at events, catering to their neighborhood, and have participated in events in San Anto...
Cynthia Perez, owner of Tacos Al Carbon, discussed her journey from starting a food truck in 2013 to operating three trucks, including a permanent location at 16900 Blanco Road. She and her husband, Benjamin, who handles the cooking, transitioned from Mr. Maximum to Tacos Al Carbon in 2023, focusing on high-quality, authentic tacos. Despite challenges like fluctuating business and employee turnover, they maintain quality by preppin...
Jennifer Smith, executive director of South Texas Alliance for Orphans, discusses her journey from physical therapy to leading a nonprofit focused on foster care. She highlights the organization's three-pronged approach: prevention, support for children in the system, and mentorship for youth aging out of foster care. The Alliance has grown from a local initiative to involving 136 churches and impacting over 3,000 children in f...
Luis Leal interviews Bryan Snyder, a photographer and videographer from San Antonio. Bryan, originally from Piedras Negras, Mexico, and raised in Eagle Pass, started his business in 2020 and formalized it in 2022. He discusses his journey, including his decision to change his name from Galvan to Snyder to honor his grandparents. Bryan emphasizes the importance of providing unique value to clients and overcoming exposure challenges ...
Luis Leal hosts a conversation with Dr. Tim Peterson and Dr. McKenzie Slattery from Peterson Chiropractic in San Antonio. Dr. Tim, a second-generation chiropractor, took over the practice from his father, who transitioned from pharmacy to chiropractic after witnessing the benefits. Dr. McKenzie, a recent graduate from Sherman College of Chiropractic, specializes in the torque release technique, which uses precise instruments for ad...
Denise Cabello, a San Antonio native and UTSA graduate, discusses her career transition from local broadcasting to hosting "Hollywood Hits" on Quarter Moon Productions. The show, which airs on KCWX and is available on YouTube and as a podcast, reviews movies, series, and provides Hollywood headlines. Denise highlights the importance of relationships and adaptability in her career, noting the supportive culture at Quarter Moon Produ...
Albert Gonzales is on the show today a self-taught San Antonio artist known as Treble Art on Instagram. Albert discusses his journey from quitting a banking job in 2014 to becoming a full-time artist, selling his work on the streets, and eventually exhibiting in major galleries. He emphasizes the importance of authenticity, community, and engagement in his work. Albert shares his vision for making art more accessible in San Antonio...
Sean Timmerman, founder and CEO of Gruene Botanicals, discussed the expansion of his six CBD/Hemp locations in Texas, including franchises in Universal City and Austin, and his commitment to medical-grade cannabis. He highlighted the potential impact of SB3, which could outlaw THC products, leading to job losses and store closures. Timmerman emphasized the importance of proper dosing and certification for employees, noting that his...
Luis Leal hosts a conversation with three entrepreneurs: Steve Perez from Texas Bearded Cartel, Dan Montez from Flores Garage, and Louie Vega from TX Bros Jerky. Steve discusses the sixth annual Chingon Fest, set for September 20 at The AquaDuck Beer Garden. Dan shares his journey of taking over Flores Garage in 2023 and emphasizes quality over quantity in automotive services. Louie talks about scaling his jerky business, producing...
Niki Deeley, President of Dealey Media International, discusses her journey as a digital marketer and AI specialist. She highlights the process as a Certified Conversion Strategist and AI Specialist, which requires creating 200 sales funnels annually. Niki emphasizes the urgency for businesses to adopt AI, citing predictions from Elon Musk and Mark Cuban that businesses have three years to integrate AI or risk failure. She shares h...
Raul Peralez, an Associate Judge in Bexar County Children's Court, discusses his journey from Fox Tech High School to law school at Thurgood Marshall School of Law. He emphasizes the importance of child welfare law, having represented both parents and children in cases. Perales highlights the challenges of reunifying families while ensuring the best interests of children. He advocates for mentorship programs like Eagles and Pea...
Tejano music icon, Shelly Lares joins the show to talk about her retirement from touring and what she's up to these days. She highlighted her recent re-release of her 1994 album, which garnered over 2 million streams in weeks. Lares emphasized the importance of authenticity and hard work in the music industry, sharing her experiences with mentoring both young and veteran artists. She also discussed her role as an artist in residenc...
On this episode of Chingon SA, Luis hosts Kendall Cox, co-owner of Enduring Home Solutions, a home modification company. Kendall, an occupational therapist and certified accessibility specialist, discusses her journey from shadowing health professionals to becoming an entrepreneur. She explains the differences between occupational and physical therapy, emphasizing the holistic approach of OTs. Kendall and her brother, a PT, collabo...
Luis, the host of the Chingon SA Podcast, interviews Dominic Gutierrez, an entrepreneur and digital marketer. Dominic shares his journey from being an electrician to a videographer and digital marketer. He discusses his early influences, including mentors and companies like Dr. Squatch, and his experiences working with various clients. Dominic emphasizes the importance of building systems and processes in his business, Serafina Dig...
In this episode of Chingon SA, Luis interviews his uncle and business mentor, Javier Leal, a State Farm insurance agent with a unique background. Javier shares his journey from being a first-generation college graduate with a master's in social work to becoming an insurance agency owner. They discuss the challenges of business ownership, the importance of delegation, and the value of caring for clients. Javier emphasizes that his l...
In this episode of Chingon SA, host Luis sits down with Samantha Najera, the powerhouse behind Bean & Chisme and Heart Fire Media. Samantha shares her entrepreneurial journey from video production to social media content creation, discussing the challenges of being a single mom, breaking cultural barriers, and building a platform that empowers the Hispanic community. With humor and heart, she talks about her vision to create cu...
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Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.