Dave Mager returns to the Chiro Hustle Podcast in episode 693, bringing a legacy of chiropractic advocacy, motivational leadership, and over 40 years of dedication to the profession.
From his roots as a coach to his evolution as a nationally-recognized motivational speaker, Dave shares powerful stories, marketing wisdom, and mindset strategies for chiropractors and entrepreneurs alike.
In this episode, we unpack the enduring power of medical freedom, the future of chiropractic care, and how to live and lead with passion.
HIGHLIGHTS
● Dave shares the personal chiropractic miracle that changed his wife's life and started his career.
● Learn how "educating, not selling" became his core approach to marketing.
● Dave talks about the power of screenings and why so many chiropractors miss the point.
● Discover the one phrase Dave says transforms skeptics: "That makes sense."
● He opens up about building a life and legacy rooted in purpose, faith, and balance.
● Hear a powerful story of a woman whose 20-year health struggle was reversed after one chiropractic screening.
● Dave drops countless quotes and concepts to spark motivation, including, "No why, no comply."
ABOUT DAVE MAGER
CEO of Mager & Associates, is a nationally-known motivational speaker and chiropractic advocate who has managed multiple clinics and trained screening teams across the world. His energetic and relatable speaking style has made him a favorite at conferences and within the chiropractic community.
DIVING INTO DAVE MAGER'S MESSAGE
Marketing Through Connection, Not Conversion
Dave explains how chiropractic marketing shouldn’t be about pressure or gimmicks. His decades of experience show that building trust through education, empathy, and clarity transforms skeptics into advocates. When people understand the why, they are far more likely to take action. Dave’s mantra: "If it makes sense, they move forward. If it doesn't, they won’t."
The Case for Medical Freedom and Patient Empowerment
A major thread throughout this episode is Dave's stance on freedom of speech and medical freedom. In a time when patients are bombarded with one-size-fits-all solutions, Dave argues that chiropractic offers an individualized, drug-free path that empowers people to take control of their health. He testifies to the power of educating the public, not just adjusting them.
Legacy and Leadership
Now in his 70s, Dave reflects on how he's helped chiropractors not only build practices but become better people. With over 7,000 attendees impacted through his trainings and countless coaching clients, he stresses that personal growth and professional success go hand-in-hand. His message: Heal yourself first to lead with clarity and compassion.
The Game Face Philosophy
Dave's signature "GAME FACE" approach is more than a motivational tagline. It's a reminder to show up fully, lead with integrity, and stay positive no matter what life throws your way. In a world full of distraction and disconnection, GAME FACE reminds chiropractors to serve with focus and passion.
CLOSING THOUGHT
"Knowledge is potential power. But wisdom is knowledge rightly applied."
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