October 22, 2024 • 19 mins
In this session, we're looking at practical ways you can implement AI Technology into your Chiropractic practices.
We'll explore the basics of AI, and how you can tap into this technology to expand your marketing efforts as well as streamline operations in your practice.
You can read the full article here:
https://chirobasix.com/how-chiropractors-can-use-ai-technology/
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You can also get a ton more information on the top digital strategies for practice growth by reading our book: "The Chiropractor's Marketing Playbook".
Grab your copy of the book here:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
All right, chiropractors, welcome.
(00:02):
Today we're going to be talking about AI,
artificial intelligence.
Obviously AI has been a big talking point
in the digital landscape and the technology field.
The question has remained, well,
how are we gonna insert this type of technology
into what we do, chiropractic practices?
How can you as a chiropractor tap into this new technology
(00:25):
and start utilizing this in your practice?
Well, we're gonna talk a little bit
about some of these different AI technologies
that have come out and how you can actually insert these
into your workflows and how you run your practice
to help elevate your marketing,
streamline your operations and make things smoother
just by tapping into this new technology.
So the first thing really is what is AI?
(00:47):
What is artificial intelligence to begin with?
Historically, computers have been pre-programmed
to help you solve problems, right?
An average program would be written
with a lot of if-then statements.
If this happens, then do this.
All of this had to be pre-programmed
with all these predetermined outcomes
based on whatever you input
into the computer or the software.
(01:09):
With AI, it's different because now the computer
can actually think and come up
with these problem solving tactics all by itself.
It essentially has its own brain.
It can take a wide variety of inputs,
think about the inputs and then come up with conclusions
and answers to those problems without any pre-programming
done.
(01:29):
This greatly increases the efficiency of our technology
and makes it super scalable to do a lot
of things really quickly.
So today we're gonna talk about three different ways
that you can insert AI into your practice
to help grow and elevate and streamline your practice.
The first one we're gonna talk about is ChatGPT.
This is probably the name that you've heard before.
It gained a lot of traction when it first launched
(01:50):
and people use it every day for a lot of different things.
ChatGPT is essentially a chat interface
that you can access in your web browser
where you can have messages back and forth with this bot
to help answer questions and solve problems
and generate output for you.
One of the easiest and simplest ways to use ChatGPT
is to create content.
You can ask it specific questions,
(02:11):
give it some guidance on what you're looking for
and have it generate a bunch of information and content
that you can then use in your marketing efforts.
Some examples of content that you might generate
with ChatGPT would include things like blog articles,
email campaigns, social media posts, ad copy,
flyers and posters, review responses, video scripts,
all of that stuff that can be written
(02:33):
for your marketing purposes,
you can tap into ChatGPT to help you create that content,
which means now you can create a lot of content really fast.
This makes your content generation efforts
extremely scalable.
Let's actually look at what the ChatGPT interface looks like
and how you'd actually use it.
Okay, so here I have pulled up the ChatGPT interface.
(02:54):
You can see right in the middle,
you just have like a messaging input area.
And this is exactly how you communicate with that AI.
So all we're gonna do here is ask it
to produce something for us.
So let's use an example of coming up
with some blog articles.
First, I'm gonna start with,
let's come up with some ideas for blog articles.
So let me come up with a prompt here.
(03:16):
You can see I created a quick little prompt
to ask it to generate 10 blog article ideas.
And after I inputted it,
it's going through and creating this big list
of article titles and little descriptions that you can use
for different topics to create blog articles with.
It only takes a couple seconds to create the prompt.
And then within less than a minute,
(03:37):
we've got all of these different ideas
of different articles that we can use
to create some written content.
So now that we have these ideas,
we can skim through them, pick all ones that we might like,
and then we can expand upon those with ChatGPT
to actually write that content.
So this is gonna start getting into understanding
(03:58):
how to produce a really good prompt
to get the result that you want from ChatGPT.
And it takes a little bit of practice
and you might have to do some back and forth
to finesse your prompts to get it where you want it to be,
but it still makes it extremely scalable
and quick to get all this content to be produced.
So let's go ahead and pick one of these out
(04:20):
and actually just start creating some content around it.
So let's grab this first one
because it's about back pain that's very common.
So we'll go ahead and I'm just gonna copy this
and then I'm gonna create another prompt
to follow this up and say, please create a...
I like to put in there things like optimize
(04:41):
for search engines.
So that way it properly produces good keywords throughout
and structures the article in a way
that's gonna help search engines rank your article.
Okay, so we'll start with a prompt like this.
This is probably not the best one you could use,
but it's a quick, easy one to start with.
Please create a thousand word blog article
that is optimized for search engines
(05:02):
using the following topic.
Here's the title, here's the description.
Use proper header tags to break up the sections
and then use bullet points list
to call out specific information.
So let's see what it can produce from this.
So as you can see, it's going through
and creating all of this content
based on the information that we fed it.
Now, sometimes it is very important for you to go through
(05:23):
and actually make sure that this information is accurate.
We don't want to just rely only on the AI for accuracy.
It's going to be pulling its educational knowledge
from the internet and as you know,
you can't always trust the internet to be 100% accurate.
So check the sources that it uses,
make sure that the information is accurate.
(05:43):
Sometimes if you are not super skilled yet in your prompts,
you can find that the bot will try to repeat itself
a little bit.
So you may have to try to finesse your prompting
to accommodate the bot repeating itself,
or at least when you go to copy this content and save it,
(06:04):
you can go ahead and obviously massage the content
how you see fit to make sure that it's not too repetitive
and that it's going to be accurate.
Putting some manual work into the final result
is extremely important to make sure
that you're pushing out something that's accurate.
So as you can see, we got this blog article,
it's got tons of really good written content here
(06:27):
in just a matter of a couple minutes as we were talking here.
So we could go ahead and we could copy this
and put it into a Word document or a Google Doc
and put it on our blog
and start editing all of this content.
If we didn't like a certain section
or we wanted to elaborate on this section,
we can ask it to do so.
You could go in back into your prompt here
(06:48):
and say, please rewrite this section.
Maybe you give it some more instructions
or maybe you want to produce some images
to go with each of these.
So maybe ChatGPT has the ability to create images.
So you could prompt it for an image,
create a diagram of like hamstring stretches
(07:08):
that can help with back pain
and then it will generate an image.
You could do all sorts of really cool things
with ChatGPT with the proper prompts.
Being good at giving ChatGPT good prompts
is gonna be a valuable skillset
because our AI technology is heavily based on
how you communicate and the rules that you set
inside of the prompts that you feed it.
(07:30):
If you give it really good prompts,
you give it really good information
and really good guidelines,
the output that it produces
is gonna be much more accurate to what you're looking for.
Okay, so the next thing that we're gonna look at
is using not ChatGPT,
but we're gonna use a conversational bot in a different way
where instead of you talking with the chat bot,
(07:51):
now you're training and executing a bot
for your patients to interact with.
There's tools out there that allow you to teach an AI bot
all about your business and your specifics
related to your practice
and it allows your patients to interact with this bot
through a website chat widget,
(08:11):
or maybe it's via texting,
or maybe it's through social media messaging,
but then it basically allows you to set up the AI bot once
and now the AI will interact with all of your patients
that are messaging you on all these digital platforms.
The great part about this is it takes your time
answering all these questions
(08:32):
that probably a lot of times the same question
over and over again,
removing your time commitment to being available
on those messaging platforms all the time
and letting the AI bot take over.
That way you only have to get involved
on very few instances
and now your patients can get instant answers
to all their questions, interact 24 seven.
There's lots of value on having these AI chat bots installed
(08:55):
on your different channels.
So let's go ahead and take a look at that.
So what we have pulled up here
is our CRM system called ChiroPipe.
We have a conversational bot built into our CRM tool.
There are many other conversational AI style tools
that you can tap into.
This is the one that we use with our clients.
Essentially what you can do here is under the training,
(09:16):
you're able to feed all the information about your business.
So you give it all the links to your website,
all the different symptom pages,
information about your business specifically.
So the symptoms and services that you provide,
your location, your address, your billing information,
all that you feed all of that content
(09:36):
into the machine using your website
and all the links available.
The bot crawls all the information on your pages
to learn about your business specifically.
You can even feed it customized questions
that maybe aren't even on your website.
So if someone were to ask any information
about like pricing or how to book an appointment
or what insurances that you take or whatever,
(09:57):
you can feed all that information through customized FAQs.
You feed all of this library of content to the bot,
the bot learns and gets trained on all of your information.
So now when people start interacting with the bot,
it's going to answer as if it's a representative
from your company.
So you can configure all of this inside of the settings.
(10:20):
There's more information of like,
if you wanna hook up like a booking calendar,
you can do that.
You can edit the prompts to make sure
that it's speaking in your style of language.
So if you have a specific style
that you like to communicate with patients,
some people like to be really professional,
some like to be a little bit more fun.
You can kind of give the bot a voice
that represents your brand.
(10:41):
And once you have all that preset
and your prompts and your training,
you can go into and insert this bot
and connect it to your digital channels.
So this is a little area where we can test the bot
to see how it's gonna do based on the training
that we've already given it.
And I'm just gonna go ahead
and ask it some basic questions
related to this specific practice here
to see if it's able to come up with some valid responses.
(11:04):
So we can go and say,
so here's an example,
hey, do you help with shoulder pain?
Let's see what it says.
So in this instance,
this client has trained it to give it a little name.
So it seems like it's a real person.
Yes, they help with shoulder pain.
They provide a link to the website
to try to push them into getting more information
(11:24):
about how we help with shoulder pain.
Let's go ahead and say,
okay, great, that's awesome.
And let's see if they accept our insurance.
Obviously every practice has different billing procedures,
what insurances they accept and how they handle that.
So of course you'd wanna train your bot
on exactly how you handle payments and insurance
(11:45):
and whatnot so that way it can respond accordingly.
This one is saying they don't bill insurance.
Instead they provide claim forms
that can be sent for reimbursement.
And again, linking over to the website
where you can find more information about that.
Awesome, how about how much it costs?
Okay, so they don't provide pricing information publicly
because every patient is gonna be a little bit different.
(12:06):
So it's got a little customized response there
to discuss payment options over the phone.
Let's see if we can book an appointment.
Okay, so this bot specifically is not set up
to take on appointments.
They don't wanna accept online payments.
That's why this one is turned off.
But as you can see in the trial,
it was able to go ahead and respond
where you can book appointments.
(12:27):
So this is great.
This is exactly what you wanna see.
Now this is all taken care of by the trained AI bot
all with accurate information fed by the business.
And now instead of someone sitting behind a desk
answering these questions,
you have a bot taking care of all this for you,
which really streamlines your ability
to get back to customers really quickly
(12:47):
without taking a lot of manpower.
You set this up once and then it's set up to run for you.
Again, you can connect this to your website
through a chat bot.
You can connect this to your text messaging platform.
So it's texting back and forth with your patients.
You can connect it up to your social media channels.
So if people are messaging you on Facebook or Instagram
or whatever, it's gonna be able to connect there as well.
(13:08):
So lots and lots of power and possibilities
with these conversational AI tools.
Okay, so the last one we're gonna look at
is going to be using these trained AI tools.
But instead of it doing via typed messaging,
we're gonna look at how it can be implemented
into voice practice.
And what I mean by that is now you can take these tools
and it's gonna go ahead and be able to answer
(13:30):
or place phone calls for you.
That means your patients are talking on the phone
with someone instead of messaging someone
via text or chat or whatever.
Being able to do it over the phone
allows someone to ask very specific questions
over the phone and the AI bot is still gonna be able
to take those responses,
think of the correct way to handle those responses
(13:53):
and then talk back to the patients using an AI voice tool.
Now what's crazy about these is that the AI voice
sounds very human.
That means it's not gonna sound like you're talking
to a robot.
You can use these tools to get in touch
with all of your patients immediately over the phone
without actually taking manpower in the office to do so.
(14:13):
Some examples of how you could use these tools
would include things like appointment reminders,
appointment booking confirmations, doing lead followups,
or even doing event notifications, outbound campaigns
to let your patients know about specific events
happening in the office.
So let's look at a couple examples
of what this looks like in practice.
(14:34):
I'm gonna go ahead and play a clip for you here.
This specific example is gonna be doing a lead followup.
So let's say a lead comes in
through one of your marketing channels
and you have this AI voice calling system
that places an outbound call to that new lead.
So let's listen.
["Skype Calls"]
(14:59):
Hello?
Hey Nick, this is Tori from Winter's Edge Chiropractic.
How's your day going so far?
Good, how you doing?
Hey, I'm doing great, thanks for asking.
So I see that you responded to our ad
about our $47 new patient special.
Do you remember that?
Oh yeah, I do.
I have some neck pain going on.
(15:21):
I'd like to see if I can get some help.
I'm sorry to hear about your neck pain, Nick.
We definitely want to help you out.
I'm with the patient success team
and I wanted to check in
and see if we can get you booked for your appointment.
I apologize in advance if there's a bit of a delay
in the audio today.
But yeah, I'm looking at our calendar now and let's see.
Can you tell me what days and times
might be convenient for you?
(15:42):
Yeah, how about Friday morning?
Maybe somewhere around nine o'clock?
Got it Nick.
I see that you're looking for a Friday morning appointment
around nine o'clock.
I want to check if we have that available.
All right, it looks like we have a 9.30 a.m.
slot available on Friday.
Would that work for you?
Yeah, I can do that.
Let's do, yeah, 9.30.
(16:04):
Perfect Nick.
I'll go ahead and lock in that 9.30 a.m.
slot for you on Friday.
Also, I'm going to send you a confirmation
to your email with some additional instructions
and a little bit of paperwork for you
to knock out ahead of time.
Does that work for you?
Yeah, sounds good.
I'll keep an eye out for it.
Great Nick.
I'm glad that works for you.
I'll make sure to send you the confirmation email
(16:25):
with all the details.
Just keep an eye out for it in your inbox.
If you have any questions or need any assistance,
feel free to reach out.
I'm here to help.
Well, I'm really excited to hear how your appointment goes
and most importantly, to see you get results.
So that being said, everything is good to go over here.
I hope you have an awesome rest of your day.
Thanks, you too.
Bye bye.
(16:47):
Okay, so this is absolutely wild.
Let's listen to another example.
This one's going to be specifically
about an event notification.
So this practice doing a patient appreciation day
and it's placing an outbound call to let a patient know
about that specific event.
Let's listen.
Hello?
(17:07):
Hey Nick, this is Tory at Winner's Edge Chiropractic.
How are you doing today?
Good, how you doing?
Hey, I'm doing great.
Thanks for asking.
I'm from the patient success team
at Winner's Edge Chiropractic.
And I wanted to let you know
about our upcoming patient appreciation day on April 6th.
It's going to be a really fun day.
I'm excited to be able to do that.
I'm excited to be able to do that.
(17:28):
I'm excited to be able to do that.
I'm excited to be able to do that.
I'm excited to be able to do that.
Okay.
because I've been working on heart treatments
Looks like I've fired all recommendations.
from counting all the patients.
It looks like I've fired all recommendations.
Fantastic.
Hauke you going to give this gift to you later today?
I mean I've been making a lot of investigating
Hey Nick, in case if you're doing positive
about what the heart disease is but
the one thing Ivertiba test will do is
(17:59):
our program includes low- io
your availability. We're really looking forward to seeing you there.
Yeah, definitely. We'll do.
Sounds good, Nick.
Take your time to check with your wife and let me know as soon as you can.
We wouldn't want you to miss out on all the freebies and fun.
If you have any questions or need any more information, feel free to reach out.
Have a great rest of your day.
(18:21):
Thanks you too.
Okay. So the voice AI tools are insanely cool.
There's a lot of possibilities with these. And again,
another way that you can insert AI into your practice.
So today so far we've covered chat GPT for written content.
We've used chat bots that we've trained on our business.
And then we've also trained those bots to do AI voice calling.
(18:44):
So these are three ways that you can insert AI into your practice today,
to start help elevating your practice, running a smoother office,
doing more marketing efforts,
really incredible things that you can do with AI to really
expand and grow your practice.
It'll be really interesting to see how AI evolves over the years
and different tools that may come out that may make our offices run even smoother.
(19:07):
So if you have questions about AI or want to chat more about any of this stuff
or other marketing strategies that can help grow your practice,
let us know. We are here to help.
All right, chiropractors, welcome.
(00:02):
Today we're going to be talking about AI,
artificial intelligence.
Obviously AI has been a big talking point
in the digital landscape and the technology field.
The question has remained, well,
how are we gonna insert this type of technology
into what we do, chiropractic practices?
How can you as a chiropractor tap into this new technology
(00:25):
and start utilizing this in your practice?
Well, we're gonna talk a little bit
about some of these different AI technologies
that have come out and how you can actually insert these
into your workflows and how you run your practice
to help elevate your marketing,
streamline your operations and make things smoother
just by tapping into this new technology.
So the first thing really is what is AI?
(00:47):
What is artificial intelligence to begin with?
Historically, computers have been pre-programmed
to help you solve problems, right?
An average program would be written
with a lot of if-then statements.
If this happens, then do this.
All of this had to be pre-programmed
with all these predetermined outcomes
based on whatever you input
into the computer or the software.
(01:09):
With AI, it's different because now the computer
can actually think and come up
with these problem solving tactics all by itself.
It essentially has its own brain.
It can take a wide variety of inputs,
think about the inputs and then come up with conclusions
and answers to those problems without any pre-programming
done.
(01:29):
This greatly increases the efficiency of our technology
and makes it super scalable to do a lot
of things really quickly.
So today we're gonna talk about three different ways
that you can insert AI into your practice
to help grow and elevate and streamline your practice.
The first one we're gonna talk about is ChatGPT.
This is probably the name that you've heard before.
It gained a lot of traction when it first launched
(01:50):
and people use it every day for a lot of different things.
ChatGPT is essentially a chat interface
that you can access in your web browser
where you can have messages back and forth with this bot
to help answer questions and solve problems
and generate output for you.
One of the easiest and simplest ways to use ChatGPT
is to create content.
You can ask it specific questions,
(02:11):
give it some guidance on what you're looking for
and have it generate a bunch of information and content
that you can then use in your marketing efforts.
Some examples of content that you might generate
with ChatGPT would include things like blog articles,
email campaigns, social media posts, ad copy,
flyers and posters, review responses, video scripts,
all of that stuff that can be written
(02:33):
for your marketing purposes,
you can tap into ChatGPT to help you create that content,
which means now you can create a lot of content really fast.
This makes your content generation efforts
extremely scalable.
Let's actually look at what the ChatGPT interface looks like
and how you'd actually use it.
Okay, so here I have pulled up the ChatGPT interface.
(02:54):
You can see right in the middle,
you just have like a messaging input area.
And this is exactly how you communicate with that AI.
So all we're gonna do here is ask it
to produce something for us.
So let's use an example of coming up
with some blog articles.
First, I'm gonna start with,
let's come up with some ideas for blog articles.
So let me come up with a prompt here.
(03:16):
You can see I created a quick little prompt
to ask it to generate 10 blog article ideas.
And after I inputted it,
it's going through and creating this big list
of article titles and little descriptions that you can use
for different topics to create blog articles with.
It only takes a couple seconds to create the prompt.
And then within less than a minute,
(03:37):
we've got all of these different ideas
of different articles that we can use
to create some written content.
So now that we have these ideas,
we can skim through them, pick all ones that we might like,
and then we can expand upon those with ChatGPT
to actually write that content.
So this is gonna start getting into understanding
(03:58):
how to produce a really good prompt
to get the result that you want from ChatGPT.
And it takes a little bit of practice
and you might have to do some back and forth
to finesse your prompts to get it where you want it to be,
but it still makes it extremely scalable
and quick to get all this content to be produced.
So let's go ahead and pick one of these out
(04:20):
and actually just start creating some content around it.
So let's grab this first one
because it's about back pain that's very common.
So we'll go ahead and I'm just gonna copy this
and then I'm gonna create another prompt
to follow this up and say, please create a...
I like to put in there things like optimize
(04:41):
for search engines.
So that way it properly produces good keywords throughout
and structures the article in a way
that's gonna help search engines rank your article.
Okay, so we'll start with a prompt like this.
This is probably not the best one you could use,
but it's a quick, easy one to start with.
Please create a thousand word blog article
that is optimized for search engines
(05:02):
using the following topic.
Here's the title, here's the description.
Use proper header tags to break up the sections
and then use bullet points list
to call out specific information.
So let's see what it can produce from this.
So as you can see, it's going through
and creating all of this content
based on the information that we fed it.
Now, sometimes it is very important for you to go through
(05:23):
and actually make sure that this information is accurate.
We don't want to just rely only on the AI for accuracy.
It's going to be pulling its educational knowledge
from the internet and as you know,
you can't always trust the internet to be 100% accurate.
So check the sources that it uses,
make sure that the information is accurate.
(05:43):
Sometimes if you are not super skilled yet in your prompts,
you can find that the bot will try to repeat itself
a little bit.
So you may have to try to finesse your prompting
to accommodate the bot repeating itself,
or at least when you go to copy this content and save it,
(06:04):
you can go ahead and obviously massage the content
how you see fit to make sure that it's not too repetitive
and that it's going to be accurate.
Putting some manual work into the final result
is extremely important to make sure
that you're pushing out something that's accurate.
So as you can see, we got this blog article,
it's got tons of really good written content here
(06:27):
in just a matter of a couple minutes as we were talking here.
So we could go ahead and we could copy this
and put it into a Word document or a Google Doc
and put it on our blog
and start editing all of this content.
If we didn't like a certain section
or we wanted to elaborate on this section,
we can ask it to do so.
You could go in back into your prompt here
(06:48):
and say, please rewrite this section.
Maybe you give it some more instructions
or maybe you want to produce some images
to go with each of these.
So maybe ChatGPT has the ability to create images.
So you could prompt it for an image,
create a diagram of like hamstring stretches
(07:08):
that can help with back pain
and then it will generate an image.
You could do all sorts of really cool things
with ChatGPT with the proper prompts.
Being good at giving ChatGPT good prompts
is gonna be a valuable skillset
because our AI technology is heavily based on
how you communicate and the rules that you set
inside of the prompts that you feed it.
(07:30):
If you give it really good prompts,
you give it really good information
and really good guidelines,
the output that it produces
is gonna be much more accurate to what you're looking for.
Okay, so the next thing that we're gonna look at
is using not ChatGPT,
but we're gonna use a conversational bot in a different way
where instead of you talking with the chat bot,
(07:51):
now you're training and executing a bot
for your patients to interact with.
There's tools out there that allow you to teach an AI bot
all about your business and your specifics
related to your practice
and it allows your patients to interact with this bot
through a website chat widget,
(08:11):
or maybe it's via texting,
or maybe it's through social media messaging,
but then it basically allows you to set up the AI bot once
and now the AI will interact with all of your patients
that are messaging you on all these digital platforms.
The great part about this is it takes your time
answering all these questions
(08:32):
that probably a lot of times the same question
over and over again,
removing your time commitment to being available
on those messaging platforms all the time
and letting the AI bot take over.
That way you only have to get involved
on very few instances
and now your patients can get instant answers
to all their questions, interact 24 seven.
There's lots of value on having these AI chat bots installed
(08:55):
on your different channels.
So let's go ahead and take a look at that.
So what we have pulled up here
is our CRM system called ChiroPipe.
We have a conversational bot built into our CRM tool.
There are many other conversational AI style tools
that you can tap into.
This is the one that we use with our clients.
Essentially what you can do here is under the training,
(09:16):
you're able to feed all the information about your business.
So you give it all the links to your website,
all the different symptom pages,
information about your business specifically.
So the symptoms and services that you provide,
your location, your address, your billing information,
all that you feed all of that content
(09:36):
into the machine using your website
and all the links available.
The bot crawls all the information on your pages
to learn about your business specifically.
You can even feed it customized questions
that maybe aren't even on your website.
So if someone were to ask any information
about like pricing or how to book an appointment
or what insurances that you take or whatever,
(09:57):
you can feed all that information through customized FAQs.
You feed all of this library of content to the bot,
the bot learns and gets trained on all of your information.
So now when people start interacting with the bot,
it's going to answer as if it's a representative
from your company.
So you can configure all of this inside of the settings.
(10:20):
There's more information of like,
if you wanna hook up like a booking calendar,
you can do that.
You can edit the prompts to make sure
that it's speaking in your style of language.
So if you have a specific style
that you like to communicate with patients,
some people like to be really professional,
some like to be a little bit more fun.
You can kind of give the bot a voice
that represents your brand.
(10:41):
And once you have all that preset
and your prompts and your training,
you can go into and insert this bot
and connect it to your digital channels.
So this is a little area where we can test the bot
to see how it's gonna do based on the training
that we've already given it.
And I'm just gonna go ahead
and ask it some basic questions
related to this specific practice here
to see if it's able to come up with some valid responses.
(11:04):
So we can go and say,
so here's an example,
hey, do you help with shoulder pain?
Let's see what it says.
So in this instance,
this client has trained it to give it a little name.
So it seems like it's a real person.
Yes, they help with shoulder pain.
They provide a link to the website
to try to push them into getting more information
(11:24):
about how we help with shoulder pain.
Let's go ahead and say,
okay, great, that's awesome.
And let's see if they accept our insurance.
Obviously every practice has different billing procedures,
what insurances they accept and how they handle that.
So of course you'd wanna train your bot
on exactly how you handle payments and insurance
(11:45):
and whatnot so that way it can respond accordingly.
This one is saying they don't bill insurance.
Instead they provide claim forms
that can be sent for reimbursement.
And again, linking over to the website
where you can find more information about that.
Awesome, how about how much it costs?
Okay, so they don't provide pricing information publicly
because every patient is gonna be a little bit different.
(12:06):
So it's got a little customized response there
to discuss payment options over the phone.
Let's see if we can book an appointment.
Okay, so this bot specifically is not set up
to take on appointments.
They don't wanna accept online payments.
That's why this one is turned off.
But as you can see in the trial,
it was able to go ahead and respond
where you can book appointments.
(12:27):
So this is great.
This is exactly what you wanna see.
Now this is all taken care of by the trained AI bot
all with accurate information fed by the business.
And now instead of someone sitting behind a desk
answering these questions,
you have a bot taking care of all this for you,
which really streamlines your ability
to get back to customers really quickly
(12:47):
without taking a lot of manpower.
You set this up once and then it's set up to run for you.
Again, you can connect this to your website
through a chat bot.
You can connect this to your text messaging platform.
So it's texting back and forth with your patients.
You can connect it up to your social media channels.
So if people are messaging you on Facebook or Instagram
or whatever, it's gonna be able to connect there as well.
(13:08):
So lots and lots of power and possibilities
with these conversational AI tools.
Okay, so the last one we're gonna look at
is going to be using these trained AI tools.
But instead of it doing via typed messaging,
we're gonna look at how it can be implemented
into voice practice.
And what I mean by that is now you can take these tools
and it's gonna go ahead and be able to answer
(13:30):
or place phone calls for you.
That means your patients are talking on the phone
with someone instead of messaging someone
via text or chat or whatever.
Being able to do it over the phone
allows someone to ask very specific questions
over the phone and the AI bot is still gonna be able
to take those responses,
think of the correct way to handle those responses
(13:53):
and then talk back to the patients using an AI voice tool.
Now what's crazy about these is that the AI voice
sounds very human.
That means it's not gonna sound like you're talking
to a robot.
You can use these tools to get in touch
with all of your patients immediately over the phone
without actually taking manpower in the office to do so.
(14:13):
Some examples of how you could use these tools
would include things like appointment reminders,
appointment booking confirmations, doing lead followups,
or even doing event notifications, outbound campaigns
to let your patients know about specific events
happening in the office.
So let's look at a couple examples
of what this looks like in practice.
(14:34):
I'm gonna go ahead and play a clip for you here.
This specific example is gonna be doing a lead followup.
So let's say a lead comes in
through one of your marketing channels
and you have this AI voice calling system
that places an outbound call to that new lead.
So let's listen.
["Skype Calls"]
(14:59):
Hello?
Hey Nick, this is Tori from Winter's Edge Chiropractic.
How's your day going so far?
Good, how you doing?
Hey, I'm doing great, thanks for asking.
So I see that you responded to our ad
about our $47 new patient special.
Do you remember that?
Oh yeah, I do.
I have some neck pain going on.
(15:21):
I'd like to see if I can get some help.
I'm sorry to hear about your neck pain, Nick.
We definitely want to help you out.
I'm with the patient success team
and I wanted to check in
and see if we can get you booked for your appointment.
I apologize in advance if there's a bit of a delay
in the audio today.
But yeah, I'm looking at our calendar now and let's see.
Can you tell me what days and times
might be convenient for you?
(15:42):
Yeah, how about Friday morning?
Maybe somewhere around nine o'clock?
Got it Nick.
I see that you're looking for a Friday morning appointment
around nine o'clock.
I want to check if we have that available.
All right, it looks like we have a 9.30 a.m.
slot available on Friday.
Would that work for you?
Yeah, I can do that.
Let's do, yeah, 9.30.
(16:04):
Perfect Nick.
I'll go ahead and lock in that 9.30 a.m.
slot for you on Friday.
Also, I'm going to send you a confirmation
to your email with some additional instructions
and a little bit of paperwork for you
to knock out ahead of time.
Does that work for you?
Yeah, sounds good.
I'll keep an eye out for it.
Great Nick.
I'm glad that works for you.
I'll make sure to send you the confirmation email
(16:25):
with all the details.
Just keep an eye out for it in your inbox.
If you have any questions or need any assistance,
feel free to reach out.
I'm here to help.
Well, I'm really excited to hear how your appointment goes
and most importantly, to see you get results.
So that being said, everything is good to go over here.
I hope you have an awesome rest of your day.
Thanks, you too.
Bye bye.
(16:47):
Okay, so this is absolutely wild.
Let's listen to another example.
This one's going to be specifically
about an event notification.
So this practice doing a patient appreciation day
and it's placing an outbound call to let a patient know
about that specific event.
Let's listen.
Hello?
(17:07):
Hey Nick, this is Tory at Winner's Edge Chiropractic.
How are you doing today?
Good, how you doing?
Hey, I'm doing great.
Thanks for asking.
I'm from the patient success team
at Winner's Edge Chiropractic.
And I wanted to let you know
about our upcoming patient appreciation day on April 6th.
It's going to be a really fun day.
I'm excited to be able to do that.
I'm excited to be able to do that.
(17:28):
I'm excited to be able to do that.
I'm excited to be able to do that.
I'm excited to be able to do that.
Okay.
because I've been working on heart treatments
Looks like I've fired all recommendations.
from counting all the patients.
It looks like I've fired all recommendations.
Fantastic.
Hauke you going to give this gift to you later today?
I mean I've been making a lot of investigating
Hey Nick, in case if you're doing positive
about what the heart disease is but
the one thing Ivertiba test will do is
(17:59):
our program includes low- io
your availability. We're really looking forward to seeing you there.
Yeah, definitely. We'll do.
Sounds good, Nick.
Take your time to check with your wife and let me know as soon as you can.
We wouldn't want you to miss out on all the freebies and fun.
If you have any questions or need any more information, feel free to reach out.
Have a great rest of your day.
(18:21):
Thanks you too.
Okay. So the voice AI tools are insanely cool.
There's a lot of possibilities with these. And again,
another way that you can insert AI into your practice.
So today so far we've covered chat GPT for written content.
We've used chat bots that we've trained on our business.
And then we've also trained those bots to do AI voice calling.
(18:44):
So these are three ways that you can insert AI into your practice today,
to start help elevating your practice, running a smoother office,
doing more marketing efforts,
really incredible things that you can do with AI to really
expand and grow your practice.
It'll be really interesting to see how AI evolves over the years
and different tools that may come out that may make our offices run even smoother.
(19:07):
So if you have questions about AI or want to chat more about any of this stuff
or other marketing strategies that can help grow your practice,
let us know. We are here to help.
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