October 27, 2021 • 21 mins
If you're looking to get new patients into your practice, then this is your golden ticket to making that happen.
In this episode, we go over a key strategy to make yourself the number 1 option for patients that are already actively looking to get Chiropractic care.
Read more:
https://chirobasix.com/how-chiropractors-can-get-more-patients-from-google/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You're listening to the Kyro Basics Podcast, the show dedicated to chiropractic practice
(00:08):
success.
Here's your host, Nick Fisher.
Hey everyone, welcome back.
We've got another episode of the Kyro Basics Podcast.
And on today's episode, we're here to talk about how you can pull in new patients that
(00:30):
are already actively looking for care.
We know that as you're trying to grow your practice, there are lots of different ways
and tactics and activities that you can go out there and perform to try to generate interest
in your practice and getting care and education and all those types of things.
(00:52):
But nothing really, nothing beats having someone come in who was already looking for what you
do.
They know they have a problem and they're looking for a solution and they want to come
and see you.
Those are the best leads.
(01:12):
Those are the best new patients to have because again, you don't have to pull them in.
You just have to take them in.
So where do you find those?
Where can you go to where there's an endless supply of patients already looking for you?
(01:33):
And I'm going to tell you the best place that you can focus on to grow your practice is
going to be Google.
Google is going to be your best friend and the reason why is because if someone who doesn't
already have a referral needs help with a health problem, the first place they're going
(02:01):
to go is Google.
They're going to start looking for that symptom or solutions or treatments for that problem
that they're having.
So what does that mean for you?
That means as a practice, you want to position yourself on Google so people can find you.
(02:23):
So people that have already established that they have an issue and they need care and
they're online and they're looking, that you are an option for care to getting that problem
resolved.
People on Google are already looking for you.
You just have to show up.
You just have to be found.
So what does it take to be on top of Google, to be found on the number one search engine?
(02:50):
So let's look and let's dive into the main things that you should be focusing on on Google.
The first thing is, you know, pull out your computer or your phone or whatever and go
to your web browser and go to Google.com and search for chiropractor near me.
(03:13):
Just do that search and look on the search page and I want you to take note of what you're
seeing on that page.
I'm going to break it down.
There's typically three sections, right?
The top of that search results page when you did that search are probably ads.
And if you look, it'll say there'll be a little ad icon next to it.
(03:37):
Those are paid search ads.
Those are Google ads.
Those are paid placements.
I'm going to talk about that in a second.
That's the first thing.
Those typically get about 19% of the clicks on a Google local search.
The next thing that you're going to see below that, below the Google ads is going to be
(03:59):
the map pack.
You're probably going to see a map and you're going to see business listings of local businesses,
other chiropractors in the area.
That's driven by your Google My Business listing.
That's what makes you show up on Google Maps.
And usually you're going to see the top three businesses listed there.
That's called the map pack.
About 52% of local searches click on one of those business listings on that map pack.
(04:26):
That's huge volume.
Okay, so if you scroll down below the map pack, then you have websites.
This is how your website ranks organically on the Google search results page for that
search term.
So there's lots of things that you can do with your website that tells Google what it's
(04:47):
about and based on the information that's there, you rank somewhere on Google and hopefully
you're at the top.
But those are the three big sections on Google search that you want to focus on getting yourself
listed at the top.
(05:08):
That way, regardless of where someone scrolls on that search results page to look, whether
they're going to see an ad, whether they're going to look at the map pack or they're going
to look at websites, they're going to find you and you're going to be a clear top option
for people to get care for whatever they're looking for.
(05:29):
So let's dive into each one of those sections real quick.
I'm not going to spend a ton of time getting super technical on each of those sections,
but there's tons of value in putting in effort to make sure that you're showing up here because
again, these people are already looking for care.
They're already looking for you, so you need to show up here.
(05:50):
So first section, Google ads.
These are paid placements.
Basically how it works is you establish a list of all the keywords that you want to
show up for.
Chiropractor near me, chiropractor, insert your city name, maybe just the term chiropractor.
Maybe it's back pain treatment, maybe it's carpal tunnel treatment.
(06:11):
Go through your list of services and your list of symptoms, your brand name, your personal
doctor name.
Make a big list of that.
Then you're going to say, Hey Google, every time someone types one of these in, I want
my listing to show up at the top.
I want my ad to be there so people can find me.
(06:32):
Doing all of that is free.
The only time it costs you is when someone actually clicks on your ad.
Now think about how valuable that is.
Someone actively was looking for a treatment or a service on Google.
They saw your ad and they clicked on it.
That does not get any better.
That is well worth the few dollars it takes to have someone click on your ad.
(06:54):
It's definitely worth paying that price because that's low hanging fruit.
It doesn't get much better than that.
Google ads are super, super powerful for your practice.
I highly suggest getting someone to get those up for you today.
You start running those ads today, you'll have leads today because people are already
looking, they'll click and they'll start visiting your website.
(07:17):
Maybe they won't reach out right away, but you get the picture.
You can turn those on with the flip of a switch and you'll have ads up and running.
There's lots of intricacies with the technicality and settings and tracking conversions and
keyword grouping and responsive ads and all those types of things that you want a professional
(07:39):
to help you with.
Someone who's familiar with the Google Ads platform, you may not want to do this yourself,
especially if you're going to try to spend a good portion of money there, you really
want that optimized the best way possible.
But regardless, you've got to be here.
Spend some ad money here because this is the lowest hanging fruit you're going to get for
your practice.
Okay, so next, after you've got Google Ads working and running, the next section on there
(08:04):
is your Google My Business listing, the Google Map Pack.
If you haven't already, you want to claim your business listing on Google Maps.
This is Google My Business.
This is really, really important that you claim this.
It's likely that you have a listing even if you haven't claimed it.
(08:24):
So make sure that you can go in, you can claim it, you can access it because you need to
optimize and manage your listing so you can climb those rankings.
And there's lots of different things that you can do with your Google My Business listing.
I'm going to name a couple of things that are the most important so you can focus on
those first.
Once you claim your listing, you want to make sure everything is filled out and accurate.
(08:46):
Add as much information as you can.
Obviously, your company name needs to be accurate, your phone number needs to be accurate, and
your address needs to be accurate.
That is key number one.
Google wants to see consistency with those three things.
If something is off or not the same as what's on your website and out there else on the
web, then that's going to be a problem.
It's going to lose reputation for your digital footprint and you'll rank lower.
(09:10):
So make sure that information is accurate.
The next thing, add your hours of operation, include your website URL, add your primary
and secondary categories, add all your products and services that you offer with really good
descriptions, add a bunch of photos to your listing, interior, exterior of your team.
Do all of those things.
(09:31):
It's going to make a big impact.
Complete the listing as much as possible.
The more your listing is filled out, the better it is for your practice.
If Google has an option between serving a listing that's really robust and has a lot
of detail to it versus a listing that does not, it's always going to choose the one that
has more information on it.
So fill out your listing as much as possible and optimize that.
(09:54):
The next thing after you have your listing kind of all built out is you need to generate
reviews.
Google My Business Listing is where you can collect reviews for your practice and you
need to drive as many reviews as possible on a consistent basis to your listing.
Patients look at your reviews to see how other patients' experience has been.
(10:16):
Can they trust you?
Are you nice?
Do you perform good procedures and actually help?
So people read reviews.
I think it's like 92% or something along those lines of people read reviews for local businesses
before they interact with them.
(10:37):
So you need to drive reviews.
Come up with a process that helps your existing patients easily leave reviews.
We like to use a system where I automatically text them after their appointment with a link.
We use a system with our clients that does that.
It automates it for your team automatically so you don't have to lift a finger at every
single appointment.
You can text them, hey, if you had a good experience, please leave us a review with
(10:59):
a link right to your Google listing.
So you'll be shocked on how fast you can grow your listings if you automate it or grow your
reviews if you automate it.
And it will make a big impact, not only with people looking at your listing and reading
your reviews, but also, again, if Google has two listings to serve and one of them has
(11:20):
100 reviews and one of them has two reviews, who is it going to serve?
It's always going to serve the one with more reviews.
It's more trustworthy, especially ones that have recent reviews.
Make sure you're responding to every single review, whether it's positive or negative.
Make sure you leave a professional response.
People read that.
I think it's like 70 some percent read responses to your reviews as well.
(11:46):
The third step is what you do on the listing, posting.
So Google My Business has posting features similar to posting on Facebook.
You can post status updates.
Make sure you post updates on your Google My Business.
Ideally, weekly at least, you're posting an update on your Google My Business page.
(12:07):
A lot of the stuff you post on your Facebook page, you could just copy it and put it on
your Google My Business listing as well.
Google looks at that activity.
People do see it and they do click on it.
It's good activity.
It'll help you rank higher by being active on your listing.
Let's see, the other thing you want to focus on for ranking higher on your Google listing
(12:30):
is actually things that you do off of Google, which is your citations and directories.
There are hundreds of websites out there that list local businesses.
They're directories for local businesses.
Yelp, Yellow Pages, Foursquare.
All of these other websites out there that have directories for local businesses, you
(12:52):
need to be listed on those.
Your practice has to be listed on those directories in order to grow your reputation because Google
is out there crawling those websites.
If they see that your name, phone number, and address is listed everywhere, that increases
your reputation and then therefore they will rank you higher.
Since there are hundreds, we don't recommend doing this manually.
(13:15):
Usually you have a marketing partner that can do this for you, but there are also tools
out there that you can sign up for.
They get kind of expensive, but tools that will go out there and kind of automate it
a little bit for you.
They'll go out and do the listing, claiming for you, making sure that you're listed on
all the major platforms and directories.
Go out there and invest in that because it makes a big difference in your online reputation.
(13:38):
Plus, if I decided, if I was big into using Yelp and if I go to Yelp and you're not listed
there, I'm not going to find you.
Maybe instead of using Google, I went to Yellow Pages or Foursquare or something else and
was looking for a chiropractor there, make sure you're listed.
(13:58):
Those are the big activities you want to focus on.
There's lots of other things you should do too.
I'm not going to get into the weeds, but those are the big buckets that you want to check
for getting your Google My Business listing, climbing the ranks and getting into that map
pack.
You want to rank in the top three in order to be on the search results page.
So far on Google, we talked about Google Ads.
(14:18):
We talked about Google My Business.
The third big bucket is your website.
With your website, this can get really technical.
I'm not going to get in, again, to the weeds of the technicality of SEO, but there are
some things that you can think about when it comes to your website.
First off, if you built your website yourself, you should probably get some help on fixing
(14:41):
up any technicalities because how your website is coded using proper title tags, header tags,
meta descriptions, site schema, all of those technical things play a big role in this.
You want to make sure that your website is coded properly so that way Google can read
your website and know what it's about and then rank it accordingly.
(15:04):
If your website wasn't coded correctly, you're using one of those cheap website builders
or you have your nephew do it for you, you might be struggling from a technical standpoint
that's holding your website from ranking properly.
Once your site is coded correctly and you fix all the technicality pieces of it, you
really have to focus on the content of the site.
(15:27):
So first off, you want to have a dedicated page on your website for every single service
and every single major symptom that you want to treat at your practice.
This is why.
If I was a potential patient and I had back pain issues and I don't have a referral, so
(15:51):
I'm on Google and I said back pain treatment near me.
If your website does not have a page dedicated for back pain treatment, then you're not going
to rank.
You're not going to show up for back pain treatment because somebody else nearby probably
does have a page on their website for back pain treatment and Google is going to rank
that page over yours that doesn't have anything about back pain.
(16:15):
So you need to take that and amplify it by every service and every symptom because there's
lots of people out there searching for all sorts of different things and you want to
have pages built for each of those.
It's going to do a couple things.
First, it gives patients a place to get educated.
They can learn about that issue, learn about the treatment options that you provide and
(16:38):
become familiar with your service and your clinic as a solution to that problem.
The second thing is, is it gives Google something to rank for.
So if you again, if someone was searching for it, you have a dedicated page about that,
but they can serve in the search results for those patients that are actively looking.
So it is an investment in time to build those pages out and to write all the content, but
(17:03):
it's valuable.
It's extremely valuable for your patients and then it's extremely valuable for Google,
which in turn becomes valuable for growing your practice because you'll get more inquiries
from people looking for those things.
On top of building those individual pages, you also want to continue building more content
about those symptoms and services through the form of articles.
(17:26):
Maybe for example, you write an article about back or like posture, like how to control
your back and back exercises you can do to have better posture.
You write those type of articles, they're educational in nature.
It provides additional content about all the terms and symptoms and healthcare things that
(17:47):
are going to help you provide more authority to your niche, to the chiropractic industry
and help you rank higher because of that.
It gives Google more context.
It gives your patients more ability to get educated.
There's a ton of value in that ongoing content generation that's going to help your practice
and your website grow in activity and rankings.
(18:11):
So content is huge.
Focus heavily on content, hire someone to help you with the content if you need.
As a doctor, I don't expect you to go and write a bunch of marketing lingo for your
site, but if you can get someone to help you get good content on your site, it's going
to be extremely valuable.
Then something else to consider for your website is things that happen again off of your website,
(18:34):
which are backlinks.
How many other websites are linking over to your website?
We earlier talked about citations and directories.
That's a great way to build backlinks because every time you list your business somewhere,
you're going to add your website to that and that's going to be another backlink that comes
to you.
Having a social media presence, pushing out articles that get picked up and people want
(18:56):
to link to, those are all valuable ways.
When more websites are linking at you, at your website, Google sees that and goes, man,
they must be an authoritative figure with all these other websites linking to them.
I'm going to rank them higher.
It gives you more ranking power or more authority to get listed higher.
(19:19):
Backlinks, you want to focus on that.
Backlink building can be tough outside of doing the organic things.
You might need to get some support in trying to build up your backlinks.
We talked about why Google is important.
We talked about the three different sections of Google.
(19:41):
If you go out there and you execute these things, you will be shocked on the number
of new inquiries you'll receive on a regular basis because these people again are already
looking on Google and now doing these activities, you're positioning yourself to be found by
these people.
They already have a problem.
(20:01):
They've acknowledged that they're out there looking and you are showing up when they need
you.
Google is going to be your best friend if you can execute correctly.
If you need help with getting yourself positioned on Google, strategizing about content, needing
help with the ads, you're not getting the results that you want, reach out, let us know.
(20:21):
We'd be happy to look at it for you.
We have a free audit program.
We can run an analysis on your standings and give you action items that would help.
We are here to make sure that you're successful in the digital space.
Dive into this stuff, invest in it.
It's very, very powerful and let us know if you need help.
You're listening to the Kyro Basics Podcast, the show dedicated to chiropractic practice
(00:08):
success.
Here's your host, Nick Fisher.
Hey everyone, welcome back.
We've got another episode of the Kyro Basics Podcast.
And on today's episode, we're here to talk about how you can pull in new patients that
(00:30):
are already actively looking for care.
We know that as you're trying to grow your practice, there are lots of different ways
and tactics and activities that you can go out there and perform to try to generate interest
in your practice and getting care and education and all those types of things.
(00:52):
But nothing really, nothing beats having someone come in who was already looking for what you
do.
They know they have a problem and they're looking for a solution and they want to come
and see you.
Those are the best leads.
(01:12):
Those are the best new patients to have because again, you don't have to pull them in.
You just have to take them in.
So where do you find those?
Where can you go to where there's an endless supply of patients already looking for you?
(01:33):
And I'm going to tell you the best place that you can focus on to grow your practice is
going to be Google.
Google is going to be your best friend and the reason why is because if someone who doesn't
already have a referral needs help with a health problem, the first place they're going
(02:01):
to go is Google.
They're going to start looking for that symptom or solutions or treatments for that problem
that they're having.
So what does that mean for you?
That means as a practice, you want to position yourself on Google so people can find you.
(02:23):
So people that have already established that they have an issue and they need care and
they're online and they're looking, that you are an option for care to getting that problem
resolved.
People on Google are already looking for you.
You just have to show up.
You just have to be found.
So what does it take to be on top of Google, to be found on the number one search engine?
(02:50):
So let's look and let's dive into the main things that you should be focusing on on Google.
The first thing is, you know, pull out your computer or your phone or whatever and go
to your web browser and go to Google.com and search for chiropractor near me.
(03:13):
Just do that search and look on the search page and I want you to take note of what you're
seeing on that page.
I'm going to break it down.
There's typically three sections, right?
The top of that search results page when you did that search are probably ads.
And if you look, it'll say there'll be a little ad icon next to it.
(03:37):
Those are paid search ads.
Those are Google ads.
Those are paid placements.
I'm going to talk about that in a second.
That's the first thing.
Those typically get about 19% of the clicks on a Google local search.
The next thing that you're going to see below that, below the Google ads is going to be
(03:59):
the map pack.
You're probably going to see a map and you're going to see business listings of local businesses,
other chiropractors in the area.
That's driven by your Google My Business listing.
That's what makes you show up on Google Maps.
And usually you're going to see the top three businesses listed there.
That's called the map pack.
About 52% of local searches click on one of those business listings on that map pack.
(04:26):
That's huge volume.
Okay, so if you scroll down below the map pack, then you have websites.
This is how your website ranks organically on the Google search results page for that
search term.
So there's lots of things that you can do with your website that tells Google what it's
(04:47):
about and based on the information that's there, you rank somewhere on Google and hopefully
you're at the top.
But those are the three big sections on Google search that you want to focus on getting yourself
listed at the top.
(05:08):
That way, regardless of where someone scrolls on that search results page to look, whether
they're going to see an ad, whether they're going to look at the map pack or they're going
to look at websites, they're going to find you and you're going to be a clear top option
for people to get care for whatever they're looking for.
(05:29):
So let's dive into each one of those sections real quick.
I'm not going to spend a ton of time getting super technical on each of those sections,
but there's tons of value in putting in effort to make sure that you're showing up here because
again, these people are already looking for care.
They're already looking for you, so you need to show up here.
(05:50):
So first section, Google ads.
These are paid placements.
Basically how it works is you establish a list of all the keywords that you want to
show up for.
Chiropractor near me, chiropractor, insert your city name, maybe just the term chiropractor.
Maybe it's back pain treatment, maybe it's carpal tunnel treatment.
(06:11):
Go through your list of services and your list of symptoms, your brand name, your personal
doctor name.
Make a big list of that.
Then you're going to say, Hey Google, every time someone types one of these in, I want
my listing to show up at the top.
I want my ad to be there so people can find me.
(06:32):
Doing all of that is free.
The only time it costs you is when someone actually clicks on your ad.
Now think about how valuable that is.
Someone actively was looking for a treatment or a service on Google.
They saw your ad and they clicked on it.
That does not get any better.
That is well worth the few dollars it takes to have someone click on your ad.
(06:54):
It's definitely worth paying that price because that's low hanging fruit.
It doesn't get much better than that.
Google ads are super, super powerful for your practice.
I highly suggest getting someone to get those up for you today.
You start running those ads today, you'll have leads today because people are already
looking, they'll click and they'll start visiting your website.
(07:17):
Maybe they won't reach out right away, but you get the picture.
You can turn those on with the flip of a switch and you'll have ads up and running.
There's lots of intricacies with the technicality and settings and tracking conversions and
keyword grouping and responsive ads and all those types of things that you want a professional
(07:39):
to help you with.
Someone who's familiar with the Google Ads platform, you may not want to do this yourself,
especially if you're going to try to spend a good portion of money there, you really
want that optimized the best way possible.
But regardless, you've got to be here.
Spend some ad money here because this is the lowest hanging fruit you're going to get for
your practice.
Okay, so next, after you've got Google Ads working and running, the next section on there
(08:04):
is your Google My Business listing, the Google Map Pack.
If you haven't already, you want to claim your business listing on Google Maps.
This is Google My Business.
This is really, really important that you claim this.
It's likely that you have a listing even if you haven't claimed it.
(08:24):
So make sure that you can go in, you can claim it, you can access it because you need to
optimize and manage your listing so you can climb those rankings.
And there's lots of different things that you can do with your Google My Business listing.
I'm going to name a couple of things that are the most important so you can focus on
those first.
Once you claim your listing, you want to make sure everything is filled out and accurate.
(08:46):
Add as much information as you can.
Obviously, your company name needs to be accurate, your phone number needs to be accurate, and
your address needs to be accurate.
That is key number one.
Google wants to see consistency with those three things.
If something is off or not the same as what's on your website and out there else on the
web, then that's going to be a problem.
It's going to lose reputation for your digital footprint and you'll rank lower.
(09:10):
So make sure that information is accurate.
The next thing, add your hours of operation, include your website URL, add your primary
and secondary categories, add all your products and services that you offer with really good
descriptions, add a bunch of photos to your listing, interior, exterior of your team.
Do all of those things.
(09:31):
It's going to make a big impact.
Complete the listing as much as possible.
The more your listing is filled out, the better it is for your practice.
If Google has an option between serving a listing that's really robust and has a lot
of detail to it versus a listing that does not, it's always going to choose the one that
has more information on it.
So fill out your listing as much as possible and optimize that.
(09:54):
The next thing after you have your listing kind of all built out is you need to generate
reviews.
Google My Business Listing is where you can collect reviews for your practice and you
need to drive as many reviews as possible on a consistent basis to your listing.
Patients look at your reviews to see how other patients' experience has been.
(10:16):
Can they trust you?
Are you nice?
Do you perform good procedures and actually help?
So people read reviews.
I think it's like 92% or something along those lines of people read reviews for local businesses
before they interact with them.
(10:37):
So you need to drive reviews.
Come up with a process that helps your existing patients easily leave reviews.
We like to use a system where I automatically text them after their appointment with a link.
We use a system with our clients that does that.
It automates it for your team automatically so you don't have to lift a finger at every
single appointment.
You can text them, hey, if you had a good experience, please leave us a review with
(10:59):
a link right to your Google listing.
So you'll be shocked on how fast you can grow your listings if you automate it or grow your
reviews if you automate it.
And it will make a big impact, not only with people looking at your listing and reading
your reviews, but also, again, if Google has two listings to serve and one of them has
(11:20):
100 reviews and one of them has two reviews, who is it going to serve?
It's always going to serve the one with more reviews.
It's more trustworthy, especially ones that have recent reviews.
Make sure you're responding to every single review, whether it's positive or negative.
Make sure you leave a professional response.
People read that.
I think it's like 70 some percent read responses to your reviews as well.
(11:46):
The third step is what you do on the listing, posting.
So Google My Business has posting features similar to posting on Facebook.
You can post status updates.
Make sure you post updates on your Google My Business.
Ideally, weekly at least, you're posting an update on your Google My Business page.
(12:07):
A lot of the stuff you post on your Facebook page, you could just copy it and put it on
your Google My Business listing as well.
Google looks at that activity.
People do see it and they do click on it.
It's good activity.
It'll help you rank higher by being active on your listing.
Let's see, the other thing you want to focus on for ranking higher on your Google listing
(12:30):
is actually things that you do off of Google, which is your citations and directories.
There are hundreds of websites out there that list local businesses.
They're directories for local businesses.
Yelp, Yellow Pages, Foursquare.
All of these other websites out there that have directories for local businesses, you
(12:52):
need to be listed on those.
Your practice has to be listed on those directories in order to grow your reputation because Google
is out there crawling those websites.
If they see that your name, phone number, and address is listed everywhere, that increases
your reputation and then therefore they will rank you higher.
Since there are hundreds, we don't recommend doing this manually.
(13:15):
Usually you have a marketing partner that can do this for you, but there are also tools
out there that you can sign up for.
They get kind of expensive, but tools that will go out there and kind of automate it
a little bit for you.
They'll go out and do the listing, claiming for you, making sure that you're listed on
all the major platforms and directories.
Go out there and invest in that because it makes a big difference in your online reputation.
(13:38):
Plus, if I decided, if I was big into using Yelp and if I go to Yelp and you're not listed
there, I'm not going to find you.
Maybe instead of using Google, I went to Yellow Pages or Foursquare or something else and
was looking for a chiropractor there, make sure you're listed.
(13:58):
Those are the big activities you want to focus on.
There's lots of other things you should do too.
I'm not going to get into the weeds, but those are the big buckets that you want to check
for getting your Google My Business listing, climbing the ranks and getting into that map
pack.
You want to rank in the top three in order to be on the search results page.
So far on Google, we talked about Google Ads.
(14:18):
We talked about Google My Business.
The third big bucket is your website.
With your website, this can get really technical.
I'm not going to get in, again, to the weeds of the technicality of SEO, but there are
some things that you can think about when it comes to your website.
First off, if you built your website yourself, you should probably get some help on fixing
(14:41):
up any technicalities because how your website is coded using proper title tags, header tags,
meta descriptions, site schema, all of those technical things play a big role in this.
You want to make sure that your website is coded properly so that way Google can read
your website and know what it's about and then rank it accordingly.
(15:04):
If your website wasn't coded correctly, you're using one of those cheap website builders
or you have your nephew do it for you, you might be struggling from a technical standpoint
that's holding your website from ranking properly.
Once your site is coded correctly and you fix all the technicality pieces of it, you
really have to focus on the content of the site.
(15:27):
So first off, you want to have a dedicated page on your website for every single service
and every single major symptom that you want to treat at your practice.
This is why.
If I was a potential patient and I had back pain issues and I don't have a referral, so
(15:51):
I'm on Google and I said back pain treatment near me.
If your website does not have a page dedicated for back pain treatment, then you're not going
to rank.
You're not going to show up for back pain treatment because somebody else nearby probably
does have a page on their website for back pain treatment and Google is going to rank
that page over yours that doesn't have anything about back pain.
(16:15):
So you need to take that and amplify it by every service and every symptom because there's
lots of people out there searching for all sorts of different things and you want to
have pages built for each of those.
It's going to do a couple things.
First, it gives patients a place to get educated.
They can learn about that issue, learn about the treatment options that you provide and
(16:38):
become familiar with your service and your clinic as a solution to that problem.
The second thing is, is it gives Google something to rank for.
So if you again, if someone was searching for it, you have a dedicated page about that,
but they can serve in the search results for those patients that are actively looking.
So it is an investment in time to build those pages out and to write all the content, but
(17:03):
it's valuable.
It's extremely valuable for your patients and then it's extremely valuable for Google,
which in turn becomes valuable for growing your practice because you'll get more inquiries
from people looking for those things.
On top of building those individual pages, you also want to continue building more content
about those symptoms and services through the form of articles.
(17:26):
Maybe for example, you write an article about back or like posture, like how to control
your back and back exercises you can do to have better posture.
You write those type of articles, they're educational in nature.
It provides additional content about all the terms and symptoms and healthcare things that
(17:47):
are going to help you provide more authority to your niche, to the chiropractic industry
and help you rank higher because of that.
It gives Google more context.
It gives your patients more ability to get educated.
There's a ton of value in that ongoing content generation that's going to help your practice
and your website grow in activity and rankings.
(18:11):
So content is huge.
Focus heavily on content, hire someone to help you with the content if you need.
As a doctor, I don't expect you to go and write a bunch of marketing lingo for your
site, but if you can get someone to help you get good content on your site, it's going
to be extremely valuable.
Then something else to consider for your website is things that happen again off of your website,
(18:34):
which are backlinks.
How many other websites are linking over to your website?
We earlier talked about citations and directories.
That's a great way to build backlinks because every time you list your business somewhere,
you're going to add your website to that and that's going to be another backlink that comes
to you.
Having a social media presence, pushing out articles that get picked up and people want
(18:56):
to link to, those are all valuable ways.
When more websites are linking at you, at your website, Google sees that and goes, man,
they must be an authoritative figure with all these other websites linking to them.
I'm going to rank them higher.
It gives you more ranking power or more authority to get listed higher.
(19:19):
Backlinks, you want to focus on that.
Backlink building can be tough outside of doing the organic things.
You might need to get some support in trying to build up your backlinks.
We talked about why Google is important.
We talked about the three different sections of Google.
(19:41):
If you go out there and you execute these things, you will be shocked on the number
of new inquiries you'll receive on a regular basis because these people again are already
looking on Google and now doing these activities, you're positioning yourself to be found by
these people.
They already have a problem.
(20:01):
They've acknowledged that they're out there looking and you are showing up when they need
you.
Google is going to be your best friend if you can execute correctly.
If you need help with getting yourself positioned on Google, strategizing about content, needing
help with the ads, you're not getting the results that you want, reach out, let us know.
(20:21):
We'd be happy to look at it for you.
We have a free audit program.
We can run an analysis on your standings and give you action items that would help.
We are here to make sure that you're successful in the digital space.
Dive into this stuff, invest in it.
It's very, very powerful and let us know if you need help.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com