En este episodio se explican los detalles para iniciar un negocio de e-commerce, destacando su crecimiento global, especialmente en el comercio móvil. Se analizan las principales plataformas para crear tiendas online, como Shopify, WooCommerce, Wix, BigCommerce y Squarespace, comparando su facilidad de uso, costos, escalabilidad y características. Además, se detallan aspectos esenciales de la logística y el envío, incluyendo opciones de cumplimiento y proveedores como USPS, UPS, FedEx y DHL. Se presenta el dropshipping como un modelo de negocio alternativo con sus ventajas y desventajas. Finalmente, se cubren otros factores críticos para el éxito, como el branding, el marketing digital, los aspectos legales y fiscales, los métodos de pago y la atención al cliente, complementando con historias de éxito y lecciones prácticas.
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