Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener
Episodes
Coca-Cola, is unquestionably, the most memorable brand on earth.
Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth.
And that’s not a mistake.
It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture.
All in the service of lodging its logo, brand, and product firmly...
People love Starbucks.
But its loyalty app - Starbucks Rewards - is no slouch either.
Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.
But how did Starbucks Rewards become the king of loyalty programs?
Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks -...
When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.
He asked candidate Obama whether he’d ever smoked m*rijuana.
And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.
Obama said, “When I was a kid, I inhaled. That was the point.”
Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked i...
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
✅ Buy my book (or audiobook), "Choice Hacking: How to use psycho...
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
✅ Buy my book (or audiobook), "Choice Hacking: How to use psycho...
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
✅ Buy my book (or audiobook), "Choice Hacking: How to use psycho...
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please share this podcast with your family and friends because it helps us find new listeners.
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to crea...
Thank you so much for listening to the Choice Hacking podcast.
✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.
Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
★ Support this podcast ★Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
Thank you for listening to the Choice Hacking podcast!
Please take 2 minutes to rate and review the podcast because it helps us find new listeners.
Here are some more resources you might enjoy:
✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
✅ Join my free newsletter to learn what makes your buyers tick.
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