Choose Hard with Cody McBroom

Most coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome.

Here's what's covered:

The real reason co...

AI analyzed the fitness industry and spit out 7 trends that are actively changing the game for coaches, trainers, and health professionals.

In this episode, I'm breaking down each one — what's real, what's overhyped, and what you actually need to do about it. We're talking about the GLP-1 problems being discovered, why behavior change coaching is now more valuable than periodization knowledge, the wearable data opportunity mos...

Not every training split is built for every lifter — and choosing the wrong one is quietly killing your progress. In this episode, Cody breaks down 10 training splits across 3, 4, 5, and 6-day schedules, covering full body, upper/lower, push/pull/legs, and specialization variations.

You'll learn exactly how to match your split to your schedule, training age, and goals — so you stop guessing and start building. Whether yo...

Bridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients.

In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why systems beat willpower every time...

Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.

You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without...

Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach.

In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you ...

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.

They also get into the realities of building a team, hiring for roles outside your exper...

The "Dad Bod" isn't a badge of honor — it's a lack of leadership.

In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance.

You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business lunches and on-the-go eating, how to train for longevi...

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. 

Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish be...

In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.

Cody answers 10 pressing questions about industry trends, technical nutrition p...

Most people fail their fitness goals not because they lack discipline, but because they treat adherence like a character test they pass or fail, rather than a muscle they train. If you’ve ever told yourself you’re "lazy" or "unmotivated" because you fell off your diet, you’re listening to a lie.

In this masterclass on execution, Cody McBroom breaks down the Component Skills of Adherence. You will learn how to move ...

What does it take to earn the nickname "The Terminator" in the Special Forces? For Kevin Smith, it was squatting 450 lbs, deadlifting 550 lbs, and running seven 6-minute miles followed by an 8-mile ruck—all in a single four-hour window.

In this episode of Choose Hard, Cody McBroom sits down with Kevin "The Terminator" Smith, a former Special Forces Medical (18D) and Intelligence Sergeant (18F) turned online trainer. We dive de...

In this high-velocity Round 2 Q&A, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to answer 15 burning questions for online fitness and nutrition coaches. Putting 60 seconds on the clock for each topic, they move past the "fluff" to provide tactical, intuition-led answers derived from over a decade of industry experience.

From the psychological nuances of onboarding to the raw math...

In this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.

While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without rely...

In this solo episode of the Choose Hard Podcast, Cody McBroom breaks down the essential systems every online coach needs to move from a "hobbyist" to a high-level professional. Addressing the most common struggles in the digital coaching space, Cody dives into the psychology of client retention, the art of the efficient check-in, and the specific "coach personas" that are actively killing your business.

Whether you are struggling to...

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.

We dive deep into the "origin story" of Dad Gang—fro...

Are you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.

From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody deli...

Can you truly build world-class strength while training for an ultra-marathon? For years, the "interference effect" told us that cardio kills gains—but the science says otherwise.

In this definitive solo episode, Cody McBroom breaks down the Hybrid Athlete methodology: a training system designed to make you a more capable, resilient, and high-performing human being.

Cody dives deep into the research, debunking the myth that aer...

What separates a "personal trainer" from a world-class coach? It’s not just the sets and reps—it’s the ability to manage the psychology, the environment, and the identity of the person in front of you.

In this deep-dive coaching roundtable, Cody McBroom is joined by fitness industry legend Luka Hocevar (Vigor Ground Fitness). Together, they pull back the curtain on what it takes to achieve mastery in the craft of c...