October 7, 2025 • 32 mins
In this special episode of The Choose Hard Podcast, I celebrate 8 years of running Tailored Coaching Method and reflect on my 15-year journey in the fitness and coaching industry. From my very first days as a personal trainer, to building a business that’s impacted thousands of lives worldwide, I share the lessons, failures, pivots, and wins that shaped my career.
If you’ve ever wondered what it really takes to grow from a young trainer to an entrepreneur leading a coaching company, this episode pulls back the curtain on the sacrifices, breakthroughs, and defining moments along the way.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The podcast you were about to listen to is the most important
and influential podcast that I've ever recorded.
And I hope that it's also the most inspirational podcast that
you've ever listened to. And this is not just for me
personally. This is important for me, the
company, the culture, the community of tailored coaching
method and this movement that weare building.
See this episode is the 8 year anniversary episode.
(00:24):
I have been coaching and in the industry for over 15 years now.
And I've been running tailored coaching method as of this month
for eight years straight, helping people all around the
world. And it has been an unbelievable
journey, but one that I have notdissected and shared each
individual part about much at all during my time as a
(00:44):
podcaster. And so my goal with this was to
create something inspiring, something really epic and very
educational so that people can listen and they can be inspired
to go chase their dreams. Or for all the coaches who are a
bit behind me in their journey, they can see exactly what I did
right, what I did wrong, and they can pursue their passion
(01:05):
and their dream even better because of listening to this
podcast. Now I'm going to continue this
by developing a whole series of episodes dissecting each part of
my journey because I think each individual part has so much
weight to it and can teach you so much because I've learned so
much. But for now, I tried my best to
(01:26):
encapsulate everything in the last 15 years into one episode.
And if you can, I would highly, highly, highly suggest going to
YouTube if you are not on Spotify and going and watching
this video because there is pictures, there are video clips,
there is even snapshots of my journey with my college
(01:48):
professors, my internship, the first mentor I had clients back
in the day, the first pieces of content I created which were God
awful and looked so bad. But the point is, the visual
experience is so, so cool. It literally makes me almost
tear up watching it because it'sbeen such a cool journey and
we're just getting started. So I highly suggest go to
(02:10):
YouTube if you're not on Spotifyand go subscribe to the channel.
Go like that video and save it so you can watch it.
And if you are on any other platform outside of Spotify
listening to this right now, that's fine.
Listen to the podcast. There's so much good audio in
this too. This is a podcast itself, but
the video experience is on another level and I highly
encourage you to go check that out.
(02:30):
Now, without any further ado, let's get into the eight-year
anniversary episode of the Choose Hard podcast, where I
breakdown the 15 year journey ofme as a personal trainer and the
eight-year journey of developingtailored coaching method.
The greatest things in life all start with a challenge.
The greatest things in. Life You must accept that
(02:51):
everything is hard before it gets easy.
Every every, every, every, everything you want in life
begins with a hard path. Begins with a hard path, begins
with a hard path. And you know, during all those
different events and the whole journey, I've had a lot of
doubts. I'm human.
(03:12):
There's been plenty of times where I said, screw it, why am I
doing this? Is it really worth it?
Am I really the right guy? But honestly, the entire time,
this entire eight years, the onethought that has never left the
back of my mind is that quittingwould feel way worse than
failing in the pursuit of success would.
(03:32):
Because I knew if I failed alongthe way, I would learn from it
and I would still end up succeeding long term.
And so quitting just never an option.
I could never walk away from something I knew that I could
accomplish. And I knew I'd rather fail
trying to accomplish then throw in the towel on.
This month is the 8 year anniversary of Tailored Coaching
(03:56):
Method as a business. And it is just so wild, so wild
to think that we're here, you know, and less than 5% of
businesses make it this far. And to just reflect and think
about how far we've come as a company, how many people we've
helped around the world, the awards, achievements and
(04:18):
accomplishments you've had as a collective, and the culture and
community that we've been developing and nurturing.
It's day one. Wow.
It's humbling. Absolute honor to be in a
position that I get to lead these type of people.
And I just can't wait for more because there's so much more to
come. But I wanted to record this to
(04:40):
just reflect and share some of what has happened in my 15 years
in the industry and eight years of running this specific
business because I think there'sso much take away from it.
I think there are so many lessons that entrepreneurs and
any individual striving to become better, chase a goal,
(05:04):
build a business or anything outof the norm that kind of scares
them a little bit, can learn from what I'm about to tell you
throughout the pieces of this story.
And this is just a glimpse of everything that has happened and
everyone who has been a part of this mission. 15 years ago, I
was an 18 year old chubby, graduating high school with zero
(05:28):
drive and completely lacking clarity on my purpose, my
passion. I had zero idea what to do with
my life. And I actually think that lack
of clarity is what created a sense of curiosity within me to
explore what more life had to offer.
And I also think that that curiosity led to what became an
(05:50):
insecurity, which then became a negative motivating factor for
me to change my life for the better.
See, it wasn't until my friends left for college and I started
having a lot of time by myself because I wasn't going to
school. I wasn't with friends, I wasn't
doing anything really in that solitude in that time, in that
space for myself allowed me to explore within a little bit
(06:12):
deeper and ask myself some serious questions.
One of them being, how did you end up here?
I'm only 18 years old and I'm overweight, I'm unhealthy, I'm
unathletic, I lack any sense of real confidence or certainty.
And to be honest, I'm a little ashamed of myself and I don't
have the tools or the information or the knowledge in
order to create change. But one thing I didn't know that
(06:33):
I wanted to create change. I vividly remember looking in
the mirror after getting out of the shower, seeing stretch
marks, looking up myself up and down, and then weighing myself
on the scale. Two things that I hadn't done up
until that point in my life. I was avoiding the scale.
I avoided looking in the mirror for longer than a brief second
and definitely for any moment atall with my shirt off.
(06:53):
But it wasn't until I stared at the mirror with my clothes off
and stared at the scale once I got on it, that I was able to
identify what the problem was and actually accept that I am
here and it's because of me. Which, as painful as that may
sound and really was, it was also what I needed in order to
(07:14):
realize that if I got myself here, I can get myself out.
And that's when the change started to happen.
So my personal journey with fitness began right then and
there. I identified the pain I was in
(07:36):
and I also accepted the fact that I put myself there and I
was consistently not doing anything about it.
But I was going to change that. So I accepted where I was and
that I was responsible for it, and I chose to take a step in
the other direction and create change, and I took
responsibility of that. And once I made that decision,
things just started falling intoplace.
(07:56):
Granted, I went the wrong direction quite a few times.
I remember trying different fad diets.
I remember trying bodybuilding diets out of Men's Health
magazine. I remember trying the HCG
droplets because I worked at a pharmacy, a clerk at a grocery
store pharmacy, and they had those behind the counter.
So I bought those little droplets under your tongue, only
eating 500 calories a day. I lost a bunch of weight and I
gained it all right back. And I went through this cycle
(08:18):
over and over again until I started just focusing on the
fundamental principles, healthy foods, eating less junk diet
soda versus regular soda, all ofwhich I didn't really understand
anything about except this is probably healthier.
When I made those healthier decisions, it put me in a
calorie deficit and I started losing weight.
And then I started getting into the gym and I started reading
bodybuilding.com forms and I started reading blogs and
(08:40):
articles on T Nation and some other websites and I just
started becoming obsessed. And I knew at that point that
this was going to be my life's work.
I hadn't even lost all the weight yet, but I knew for a
fact this is what I wanted to do.
In the straw that broke the camel's back was one day when I
was sitting in Business 101 and I raised my hand, asked the
(09:02):
teacher what businesses he had started and ran in his career
before becoming college professor because we were in a
class all about business startups.
It's about the fundamental stepsyou got to take in the beginning
to create an LLC. And he said, I didn't run any
businesses. And I was dumbfounded.
And I just couldn't get over thefact that somebody was going to
(09:23):
teach me how to run a business that had never ran a business
before. In that moment, created a
principle in my life that would stick with me forever and
continue to stick with me into the core values of this company.
That's authenticity. We will never preach what we
don't practice. We will never teach what we have
not done and lived ourselves ourselves.
We strive to have the highest level of authenticity, even in a
(09:47):
world that is full of fakes, noise and lacking so much
transparency. We will be the difference and we
will stick to that. And so in this moment, I left.
I left class early. I couldn't do it anymore.
And as I'm walking to my car to leave school, there was the PFT
program, personal fitness trainer program, and there was a
man named Tim Vegan running a class there who I later found
(10:09):
out was somebody who had coachedOlympic swimmers, professional
athletes. He was a college rower.
He knew people all over the country who were the top tier
coaches and strength and conditioning specialist in the
country. But I figured, you know what,
I'm going to pop in. So I popped in his class and I
stood in the back. What I saw on the screen change
the trajectory of my career. The projector screen had a baby
(10:30):
on it and there was lines all over pointing at different
things and angles. It was a baby in a quadruped
position moving its right arm with its left leg
simultaneously, and they were going over functional movement
patterns. The class was called Functional
Training 101. And I was mesmerized.
I was like, this is what they study and learn.
And so I went home immediately and told my dad, who was paying
(10:53):
for my Community College this time.
Dad, I got to change my degree. I'm going to be a personal
trainer. That's what I'm going to do.
And naturally, as a concerned father of an 18 year old kid
would say, who mind you still hasn't lost all the way, he
started to lose in the beginning.
So he still had ways to go before he really showed that
he's committed to this. He said no.
He said no, I'm not paying for that.
And so naturally as the person Iam who likes to take action, who
(11:16):
knows when God puts a dream in his heart, he is going to follow
the path towards that dream and,and trust what God is trying to
get him to do. Even back then, when I had no
real understanding of faith in spirituality, there was some
something inside me burning and telling me to go that route.
So I went, got the paperwork to bring home for my dad, and I
forged his signature that I could change my degree.
(11:38):
Months went by before he realized this because he got
something in the mail about my new program and by then I was
probably down another 10 to 20 lbs.
He didn't put up a fight, he letme do it.
And throughout school, for the first time in my life, I sat in
the front of class. I asked more questions than
anybody. I turned in my homework on time,
if not early. I went home and I studied more.
I went to the teacher's gym after hours to just watch what
(11:59):
he did. I was just enthralled in
fitness. And one day a man came into our
class. He was presenting to the class.
He a guest speaker and he didn'tlook like any of the other guys.
We had all these different speakers coming to class and
most of them were wearing khakisand polos.
This guy who came in with a Jordan sweat suit on and
matching hat with a chain, dropping F bombs left and right.
And I was a little confused, very curious, but extremely
(12:22):
motivated by the fact that this guy owns a successful gym and
he's changing lives and he's doing it in such an authentic
way, being himself. And so I began to pay for
dropping classes to go to his gym and poke him and bug him and
ask him questions. And he opened up an internship
and I jumped into the internshipand this man's name is Luka
Hosovar. And he gave me a chance to be an
intern at his gym and told me when I mentioned to him that my
(12:44):
goal was to eventually run a fitness and nutrition company
online, which he responded with how are you going to make money?
And I said, I have no idea, but I know there's some guys out
there that do it. He told me something that I took
to heart that day. And I think that most trainers
would not have the patience and endurance or consistency to make
happen. But I'm so grateful that I did
because it made me the type of coach I am today.
(13:06):
He said work for me and train people here every day.
Five years straight, then you will have the right to become
somebody, giving advice online said done.
I trained people there six days a week for 6 1/2 years, living
up in the ranks, traveling all over the country, going to
seminars with him and learning everything I possibly could,
training everybody I possibly could and helping as many people
(13:27):
as I possibly could in order to become the best trainer I could
be before moving into my own entrepreneurship journey, which
I started 6 1/2 years later in 2017 October.
And at that point, I had given up 100% of my clients, had zero
money in the bank, 0 money coming in and payroll.
And I had a pregnant fiance who I just signed on a house with.
(13:50):
And I told her, I said, you're going to have this baby in nine
months and a couple months afterthat, you won't be on maternity
leaving before that happens, before your maternity leave
ends. I'm going to build this online
business that I've been talking about for years.
By the time you get done maternity leave, you won't even
have to go back to work because it's going to be so successful.
And so we went forward with it. I quit, I gave up my clients.
We went and got a house, which was in her name because I didn't
(14:12):
have any credit or anything to show for at the time.
She never went back to work. I chased my dream while having
my back against the wall and a fire burning in my belly and I
and I made it happen. My name is Cody Mcbroom and I am
the owner and founder of Boom Boom Performance and Nutrition.
This point in time we were called Boom Boom performance.
(14:35):
All right, we're going to go over the barbell back squad
because my nickname is Cody BoomBoom broom.
It's been that since high school.
And I wrote I, I made a blog. I started as a blog called Boom
Boom Formats. And then eventually I was
coaching people through that. And at a certain point I knew I
needed to change that name. The reason I knew I needed to
change that name is because I knew eventually this wouldn't be
(14:56):
just about me. It was going to become so much
more than me. There was this feeling inside of
me as this was growing that I just knew this was destined to
be something big. I knew that we were destined to
help people all over the world. I knew that it was destined to
create careers for people. And I knew that we could not be
boom boom performance for very long.
(15:16):
And so I began to really try to think about what the next name
could be for this company. And at the time, I specifically
remember telling a few people that someday I'm going to have
my version of the Fantasy Factory, just like Rob Dyrdek
was somebody that I really looked up to, very successful
skateboarder. I grew up skateboarding.
They were like, why? You have an online business, you
can work from home. But I said, I don't care.
(15:37):
Like I want a podcast studio. I want a gym that I can train
at, that I can host events at, but I can film that.
I want offices so I don't have to work at home.
And when I go home, it's family time and I want to be able to do
fun stuff there. And I want it to be my version
of the Fantasy Factory. Almost a decade later.
This is building #2 we got in the first warehouse and now we
built this one. And I even have an English
bulldog, which did not happen bymy choice, but I'm really
(16:00):
grateful for my bulldog, Bubba. Now, when you put things out
into the universe with a certainlevel of certainty and a whole
lot of curiosity, you will find that all of your habits,
attitudes, actions, and decisions will align with that
vision. I always kept that Fantasy
Factory vision at the forefront of my life.
Now, that still doesn't solve myissue with the name Boom Boom
(16:21):
Performance, which sounds more like some kind of weird sex toy
or something than it does coaching company fitness and
nutrition. So I knew I needed to change
that. And so I started really trying
to figure out, you know, what's my lie?
What is this company's vision? What mission are we on?
What are we really after? And the reason I started
tailored coaching method to begin with was autonomy,
(16:42):
freedom, control. I didn't want to be controlled
by somebody else. I didn't want to be controlled
by societal norms that I didn't agree with.
I didn't want to be controlled by the values and morals and
beliefs of other people. I didn't want my schedule to be
dictated based on what a normal 9:00 to 5:00 should be.
(17:02):
I didn't want to live life the average way.
I didn't want to do things by the book.
I wanted to do things my way, a tailored way, and it was that
way with everything in my life. But as I got into the fitness
space, all I saw was boot camp classes and people joining
training sessions through Groupons which left them in and
(17:24):
out of different gyms never getting a result or building any
consistency because they were looking for the cheapest route
in the quick fix. I saw countless businesses
failing to innovate because theywere stuck in their old ways and
people running these cheesy sales ads and trying to generate
leads through the most ridiculous avenues and actions.
I saw people failing to get referrals from anybody or have
(17:47):
any good word of mouth because they didn't get any results.
So countless gym members at these different gyms and they
just were not being successful. Trainers having great fun
workouts, but then their clientsgoing home and binging or
drinking too much or doing things that were sabotaging the
results they could be getting. Yet I was on this mission to
change that because what I was doing was not just in the gym,
(18:08):
it was bleeding into their life outside the gym.
That's what meant so much to me.And so I got tired of seeing the
lack of results in the industry.I got tired of seeing people
prioritize marketing over good, real coaching and impactful
coaching. And I got so sick of, and I
still am to this day, seeing average people living the
(18:28):
average life based on what society deems and defines as
average and normal, which is, for lack of better terms,
pathetic. It's unhealthy, it's out of
control, it's unproductive, it'slacking growth.
And clarity, it's very negative and it's so draining.
And when I see these people going through this thinking this
(18:50):
is just how life is, it crushed me.
It really, really crushed me because I knew that that's not
how life is. And I would say this to clients
and we printed it on shirts even.
I would tell them your body is the fastest path to power, which
is my way of saying fitness is the door.
It's the gateway to changing your life forever.
It's the catalyst that creates growth personally in your
(19:11):
marriage, in your spiritual lifeand your emotional well-being
and your mental health, in your environment, in your financial
health and wealth. Training and getting in good
shape made everybody's life better.
And I saw it client after clientafter client telling me I got a
raise because of how confident Iam and how much energy I have on
the job. I'm dating again because I have
(19:32):
the confidence to go out and meet people.
I'm patching up the relationshipwith my parents or my brother or
even my wife or husband because I understand how to connect now.
I understand withstand the valueof relationships, all these
things that stemmed off of fitness that I wasn't qualified
to teach or train people on, butit was happening right in front
of me. And so as I started seeing how
(19:53):
what I was doing was making an impact in a different way and
was going against the grain, it wasn't following the normal
rubric and it was teaching people skills for the rest of
their lives. And I witnessed my company grow
well beyond seven figures in revenue.
Without a single advertisement, dollar spent, no ads, organic
(20:17):
free content, tons of referrals,word of mouth, just serving
people. And that's not to say ads are
bad or you can't spend money on marketing.
It's to say that the passion I had and the passion my team has
now outweighed what we needed anywhere else.
And it created this culture. And I'll never forget the moment
where I was talking about my company in front of 100 and 50
(20:40):
coaches at a seminar I was speaking at.
And I said the way we do things is a tailored coaching method.
And when I said those words, I immediately looked over at one
of my team mates that was there and they gave me that look like
that's it bro. I finished my talk.
I emailed my lawyer right then and there because I purchased
the LLC, started filing all the processes like that's it,
(21:01):
tailored coaching method. That is our company.
And that set a catalyst because tailored and tailoring a plan to
an individual started becoming abuzzword just like
individualized or customized plans were, except now I owned
that word. I owned that phrase.
I created tailored coaching method.
And it's that name that really speaks to the core of what we
(21:24):
do, which is tailoring the process to an individual to help
them create a better body. But not just that, it's to
transform their body and developtheir mind so that they can live
a tailored life. And a tailored life is not what
I deem a great life. It's what they deem a great life
because we put them in the driver's seat.
We help them take back control of their life and begin to live
(21:45):
the type of life that they know they deserve and desire most.
And the journey has been crazy. A lot of growth and a lot of
challenges. You know, the early days of me
(22:06):
getting into the industry and mestarting the business were
honestly so fun. A lot of it was a blast because
it was easier times. The world wasn't so crazy and it
was easier to get stuff done. Everything was new, everything
was innovating. I was younger, I had less
responsibilities. But also, to be honest, I think
looking back, I just don't see the hard stuff that hard
(22:27):
anymore. And I think that's where choose
hard eventually came from is that you always need to choose
the hard path to get to the better life because the easy
path now leads to a harder life later.
And when I was choosing hard then and I was stressing and I
was overwhelmed and I was tryingto be a new father and I was
trying to build a business. Just try and do all these things
and figure out how to be a leader, figure out how to be an
(22:48):
entrepreneur, figure out how to invest, figuring out how to
market better, figure out how tochange with the times and
innovate as the industry change.It was stressful, it was hard.
But to be honest with you, I look back now and I wouldn't
change it for the world. And I think it's given me a
perspective that's different now.
So when I run into difficult times, hardships, struggles,
speed bumps, roadblocks, I can sit there and go.
(23:09):
Someday I'm going to look back, say, I wouldn't change this for
the world. And just knowing that allows you
to get through it a little bit easier and learn the lessons
right then and there instead of waiting till later on to reflect
back and find the lessons in thestruggles you went through.
And so, yeah, I had a lot of struggles.
One of the biggest obstacles I faced as an entrepreneur,
though, to be honest, was later on, it was after the halfway
point. I'll be like Year 5 and 6,
(23:30):
you're 5 and 6. I realized that we are going to
continue scaling and growing andbuilding something bigger and
bigger. And that comes with a lot of
responsibility. And the bigger your business
goes, the more legal issues and responsibilities you have, the
bigger your team is, the more people you have to hire and the
more people you have to fire, the more bad things you find
out. And though you find out more
(23:50):
good things too. But we're human, and we
gravitate towards focusing on the negative, the scaling the
team and continuing to be a goodleader, staying by my integrity
and my values throughout the whole process in learning how to
hire and fire better. Because I've made great hires
and I've made bad hires. I've made the wrong fires, and
I've made fires way too late that I should have fired them
(24:11):
way sooner. And it's brutal to say because
everybody who has ever stepped foot in this company was a good
human who I loved. But there's times where just
because they're a good human doesn't mean they're in the
right seat. And that's a hard position to be
in. Anybody else on the team can see
it, can call it out and can agree with it, but they don't
got to do the thing. They don't have to act on it.
So that's been the biggest, the hardest part and some of the
(24:34):
most pivotal moments that shapedthe direction of tailored
coaching method. Some of them sparked from good
things, some of them sparked from bad things.
Honestly, the first one being mytime spent at bigger ground.
I had a great situation with a great mentor at a young age and
I was surrounded by experts in the field.
I was blessed in a way that I got to learn from some of the
brightest minds and some of the hardest workers from day one,
(24:54):
and that really shaped me as an individual.
I also think that some of the most pivotal moments for us were
right around COVID and all the things that followed.
COVID was a crazy time for any business owner, whether you're
online or not. And once COVID hit, it seemed
like world event after World event after World event
happened. And with all those things that
happened in difficulties, in decisions, came a lot of
(25:15):
testing, testing our ability to stay firm and our values show
integrity and authenticity. And it continues to be that way.
And those who show authenticity,those who double down on their
values, who have integrity and stay aligned with what they set
out to do, what they said they would do, what they said they
were going to accomplish, those are the ones that win.
(25:36):
The people that jump ship, that flake, that quit because it gets
hard, because they don't want tooffend somebody, because they
don't want to take an L, they don't want to fail, they don't
want to lose followers. Those are the people that lose.
It's hard, it's not easy, but that's been a pivotal moment.
There's world events and then hitting year seven, we hit year
7 and we had doubled down on ourvalues as a company and I had
doubled down on my values as a leader.
And it was at that moment that Icreated something called the
(25:57):
Purpose Blueprint. And we set as a team our vision,
our mission, our values, and theprinciples we would pay
attention to and abide by throughout our journey.
We made a pact, we signed this document and we decided this is
how we are going to contribute to society, contribute to the
coaching industry and show up asindividuals on and off the job.
(26:19):
And that was an extremely pivotal moment because that
created a sense of strength, courage and really a tight knit
bond in my team while also pushing members of the team out
because it created a new standard and responsibility that
scared some people and I understand why.
It's a lot to ask of everybody and it separated us.
(26:39):
We lost individuals because of it and all the love to them I
totally understand because it was necessary.
They moved on and we grew stronger and that was a really
pivotal moment. And you know, there's been a lot
of amazing transformations. There's been a lot of
relationships formed. There's been a lot of projects
and events and things that we'vedone.
And as I reflect on the impact we've had in the last eight
(27:02):
years, the achievements, the accomplishments, the awards, the
people we've served over the last eight years and the legacy
I would like myself and this company to leave, there's a few
things that come to mind. And the first one is just how
undervalued, underappreciated and underrated one of the key
elements of our coaching method is to the rest of the industry.
(27:25):
So many people fail to understand this.
So many companies are trying to automate more and more instead
of trying to relate more and more and create bonds and
relationships with people. Where others have doubled down
on automations, we have doubled down on relations, Developing
and nurturing relationships withour clients, building
(27:46):
connections, increasing communication, focusing on
community and culture. Those things have done so much
more for the results and the experience of our clients than
the macros or the training programs ever have.
Both of which I love doing, creating and diving into the
science with. We pride ourselves on being a
science backed company because everything we do has to be
(28:08):
backed by science. But it's the connection that we
create with clients that separates us from the rest.
And I would think that's truly what has allowed us to have such
a big impact and continue to help people all around the world
organically, reaching thousands of people.
And so when I'm looking forward at the future of tailored
coaching method, that's the thing that's on my mind the
(28:28):
most. Community.
How do we develop more community?
How do we invest into our current community more?
How do we foster these relationships even more?
How do we connect on a deeper level?
How do we host live events? How do we get people to fly out
to our headquarters? How do we do these things that
allow us to double down on the relationships and the
connections in the community that we already have and are
(28:49):
continuing to grow and build? That's what helps coaching
create the best results possibleand the best life possible.
And for anybody who's been on the fence about coaching, that's
the one thing that I would hope you take away from this to give
you the nudge to go over the fence and finally sign up for
coaching with us or with anybody.
It's that coaching is the one thing that guarantees you will
(29:12):
reach your full and greatest potential.
Excellence is on the other side of coaching because great
coaching gets you through all the stuff in between where
you're at right now and where you need to be.
It's what helps you bridge that gap, but it's what teaches you
and helps you develop the traits, the skills, the
(29:33):
characteristics you need in thatmiddle area in order to stay on
the other side. Because too many people make the
leap and then go right back to where they were.
And the reason they go right back to where they were is
because they work with or followcheap coaches with a lack of
understanding of human needs. They don't understand the
psychology and the personal needs of a person.
(29:56):
They don't understand how to coach and develop somebody's
self-control, self-discipline, self belief, self respect to
create a full transformation of themselves and help them stay on
that other side. And so looking back over the
last eight years, coaching has done so much for me.
It's done everything. I owe everything to coaching my
(30:17):
personal growth as a coach, as afather, as a husband, as an
entrepreneur, as a man. Through this journey, coaching
has changed my life on all thoseaspects I wouldn't know.
My wife, my best friends, some of the most important people to
me, some of the most impactful people to me.
I wouldn't have developed the skills I needed to be a great
father. I wouldn't have developed any of
(30:38):
the skills to run a business if I didn't coach first.
Because coaching always comes first inside of our business.
And if I can leave anything behind, any legacy with this
empire that we are still actively trying to build this
worldwide community of like minded individuals striving for
excellence and to be better on adaily basis, it would be the
(31:00):
impression that life is a hell of a lot better and you choose
to live it at a higher standard.And I just hope that we can set
that standard and help people increase their expectations for
themselves. Because I am yet to meet a
single person who doesn't have more than them, doesn't have a
greater potential to reach, who couldn't execute more often in
(31:21):
their life, who couldn't set bigger goals, who couldn't push
forward just a little bit further, reach a little bit
higher, and become a little bit greater.
When you do that, life is just so much better.
So right now, I hope that you can celebrate eight years of
business with me and let this bean invitation to follow along if
(31:45):
you haven't been following alongand to continue following along
if you've been here for years and years.
Because no matter how long you've been following me or this
company, I appreciate it more than I can say.
You have helped me create a lifeI could only dream of.
And over the years to come, we are going to do a whole lot more
to impact you and everybody elsewe come in contact with.
(32:06):
Stay tuned for the series of podcasts and YouTube videos to
come where I will dive deeper into each season of my career
and this company's growth so that you can truly join us in
the journey and learn from all the losses and wins that I've
experienced along the way.
The podcast you were about to listen to is the most important
and influential podcast that I've ever recorded.
And I hope that it's also the most inspirational podcast that
you've ever listened to. And this is not just for me
personally. This is important for me, the
company, the culture, the community of tailored coaching
method and this movement that weare building.
See this episode is the 8 year anniversary episode.
(00:24):
I have been coaching and in the industry for over 15 years now.
And I've been running tailored coaching method as of this month
for eight years straight, helping people all around the
world. And it has been an unbelievable
journey, but one that I have notdissected and shared each
individual part about much at all during my time as a
(00:44):
podcaster. And so my goal with this was to
create something inspiring, something really epic and very
educational so that people can listen and they can be inspired
to go chase their dreams. Or for all the coaches who are a
bit behind me in their journey, they can see exactly what I did
right, what I did wrong, and they can pursue their passion
(01:05):
and their dream even better because of listening to this
podcast. Now I'm going to continue this
by developing a whole series of episodes dissecting each part of
my journey because I think each individual part has so much
weight to it and can teach you so much because I've learned so
much. But for now, I tried my best to
(01:26):
encapsulate everything in the last 15 years into one episode.
And if you can, I would highly, highly, highly suggest going to
YouTube if you are not on Spotify and going and watching
this video because there is pictures, there are video clips,
there is even snapshots of my journey with my college
(01:48):
professors, my internship, the first mentor I had clients back
in the day, the first pieces of content I created which were God
awful and looked so bad. But the point is, the visual
experience is so, so cool. It literally makes me almost
tear up watching it because it'sbeen such a cool journey and
we're just getting started. So I highly suggest go to
(02:10):
YouTube if you're not on Spotifyand go subscribe to the channel.
Go like that video and save it so you can watch it.
And if you are on any other platform outside of Spotify
listening to this right now, that's fine.
Listen to the podcast. There's so much good audio in
this too. This is a podcast itself, but
the video experience is on another level and I highly
encourage you to go check that out.
(02:30):
Now, without any further ado, let's get into the eight-year
anniversary episode of the Choose Hard podcast, where I
breakdown the 15 year journey ofme as a personal trainer and the
eight-year journey of developingtailored coaching method.
The greatest things in life all start with a challenge.
The greatest things in. Life You must accept that
(02:51):
everything is hard before it gets easy.
Every every, every, every, everything you want in life
begins with a hard path. Begins with a hard path, begins
with a hard path. And you know, during all those
different events and the whole journey, I've had a lot of
doubts. I'm human.
(03:12):
There's been plenty of times where I said, screw it, why am I
doing this? Is it really worth it?
Am I really the right guy? But honestly, the entire time,
this entire eight years, the onethought that has never left the
back of my mind is that quittingwould feel way worse than
failing in the pursuit of success would.
(03:32):
Because I knew if I failed alongthe way, I would learn from it
and I would still end up succeeding long term.
And so quitting just never an option.
I could never walk away from something I knew that I could
accomplish. And I knew I'd rather fail
trying to accomplish then throw in the towel on.
This month is the 8 year anniversary of Tailored Coaching
(03:56):
Method as a business. And it is just so wild, so wild
to think that we're here, you know, and less than 5% of
businesses make it this far. And to just reflect and think
about how far we've come as a company, how many people we've
helped around the world, the awards, achievements and
(04:18):
accomplishments you've had as a collective, and the culture and
community that we've been developing and nurturing.
It's day one. Wow.
It's humbling. Absolute honor to be in a
position that I get to lead these type of people.
And I just can't wait for more because there's so much more to
come. But I wanted to record this to
(04:40):
just reflect and share some of what has happened in my 15 years
in the industry and eight years of running this specific
business because I think there'sso much take away from it.
I think there are so many lessons that entrepreneurs and
any individual striving to become better, chase a goal,
(05:04):
build a business or anything outof the norm that kind of scares
them a little bit, can learn from what I'm about to tell you
throughout the pieces of this story.
And this is just a glimpse of everything that has happened and
everyone who has been a part of this mission. 15 years ago, I
was an 18 year old chubby, graduating high school with zero
(05:28):
drive and completely lacking clarity on my purpose, my
passion. I had zero idea what to do with
my life. And I actually think that lack
of clarity is what created a sense of curiosity within me to
explore what more life had to offer.
And I also think that that curiosity led to what became an
(05:50):
insecurity, which then became a negative motivating factor for
me to change my life for the better.
See, it wasn't until my friends left for college and I started
having a lot of time by myself because I wasn't going to
school. I wasn't with friends, I wasn't
doing anything really in that solitude in that time, in that
space for myself allowed me to explore within a little bit
(06:12):
deeper and ask myself some serious questions.
One of them being, how did you end up here?
I'm only 18 years old and I'm overweight, I'm unhealthy, I'm
unathletic, I lack any sense of real confidence or certainty.
And to be honest, I'm a little ashamed of myself and I don't
have the tools or the information or the knowledge in
order to create change. But one thing I didn't know that
(06:33):
I wanted to create change. I vividly remember looking in
the mirror after getting out of the shower, seeing stretch
marks, looking up myself up and down, and then weighing myself
on the scale. Two things that I hadn't done up
until that point in my life. I was avoiding the scale.
I avoided looking in the mirror for longer than a brief second
and definitely for any moment atall with my shirt off.
(06:53):
But it wasn't until I stared at the mirror with my clothes off
and stared at the scale once I got on it, that I was able to
identify what the problem was and actually accept that I am
here and it's because of me. Which, as painful as that may
sound and really was, it was also what I needed in order to
(07:14):
realize that if I got myself here, I can get myself out.
And that's when the change started to happen.
So my personal journey with fitness began right then and
there. I identified the pain I was in
(07:36):
and I also accepted the fact that I put myself there and I
was consistently not doing anything about it.
But I was going to change that. So I accepted where I was and
that I was responsible for it, and I chose to take a step in
the other direction and create change, and I took
responsibility of that. And once I made that decision,
things just started falling intoplace.
(07:56):
Granted, I went the wrong direction quite a few times.
I remember trying different fad diets.
I remember trying bodybuilding diets out of Men's Health
magazine. I remember trying the HCG
droplets because I worked at a pharmacy, a clerk at a grocery
store pharmacy, and they had those behind the counter.
So I bought those little droplets under your tongue, only
eating 500 calories a day. I lost a bunch of weight and I
gained it all right back. And I went through this cycle
(08:18):
over and over again until I started just focusing on the
fundamental principles, healthy foods, eating less junk diet
soda versus regular soda, all ofwhich I didn't really understand
anything about except this is probably healthier.
When I made those healthier decisions, it put me in a
calorie deficit and I started losing weight.
And then I started getting into the gym and I started reading
bodybuilding.com forms and I started reading blogs and
(08:40):
articles on T Nation and some other websites and I just
started becoming obsessed. And I knew at that point that
this was going to be my life's work.
I hadn't even lost all the weight yet, but I knew for a
fact this is what I wanted to do.
In the straw that broke the camel's back was one day when I
was sitting in Business 101 and I raised my hand, asked the
(09:02):
teacher what businesses he had started and ran in his career
before becoming college professor because we were in a
class all about business startups.
It's about the fundamental stepsyou got to take in the beginning
to create an LLC. And he said, I didn't run any
businesses. And I was dumbfounded.
And I just couldn't get over thefact that somebody was going to
(09:23):
teach me how to run a business that had never ran a business
before. In that moment, created a
principle in my life that would stick with me forever and
continue to stick with me into the core values of this company.
That's authenticity. We will never preach what we
don't practice. We will never teach what we have
not done and lived ourselves ourselves.
We strive to have the highest level of authenticity, even in a
(09:47):
world that is full of fakes, noise and lacking so much
transparency. We will be the difference and we
will stick to that. And so in this moment, I left.
I left class early. I couldn't do it anymore.
And as I'm walking to my car to leave school, there was the PFT
program, personal fitness trainer program, and there was a
man named Tim Vegan running a class there who I later found
(10:09):
out was somebody who had coachedOlympic swimmers, professional
athletes. He was a college rower.
He knew people all over the country who were the top tier
coaches and strength and conditioning specialist in the
country. But I figured, you know what,
I'm going to pop in. So I popped in his class and I
stood in the back. What I saw on the screen change
the trajectory of my career. The projector screen had a baby
(10:30):
on it and there was lines all over pointing at different
things and angles. It was a baby in a quadruped
position moving its right arm with its left leg
simultaneously, and they were going over functional movement
patterns. The class was called Functional
Training 101. And I was mesmerized.
I was like, this is what they study and learn.
And so I went home immediately and told my dad, who was paying
(10:53):
for my Community College this time.
Dad, I got to change my degree. I'm going to be a personal
trainer. That's what I'm going to do.
And naturally, as a concerned father of an 18 year old kid
would say, who mind you still hasn't lost all the way, he
started to lose in the beginning.
So he still had ways to go before he really showed that
he's committed to this. He said no.
He said no, I'm not paying for that.
And so naturally as the person Iam who likes to take action, who
(11:16):
knows when God puts a dream in his heart, he is going to follow
the path towards that dream and,and trust what God is trying to
get him to do. Even back then, when I had no
real understanding of faith in spirituality, there was some
something inside me burning and telling me to go that route.
So I went, got the paperwork to bring home for my dad, and I
forged his signature that I could change my degree.
(11:38):
Months went by before he realized this because he got
something in the mail about my new program and by then I was
probably down another 10 to 20 lbs.
He didn't put up a fight, he letme do it.
And throughout school, for the first time in my life, I sat in
the front of class. I asked more questions than
anybody. I turned in my homework on time,
if not early. I went home and I studied more.
I went to the teacher's gym after hours to just watch what
(11:59):
he did. I was just enthralled in
fitness. And one day a man came into our
class. He was presenting to the class.
He a guest speaker and he didn'tlook like any of the other guys.
We had all these different speakers coming to class and
most of them were wearing khakisand polos.
This guy who came in with a Jordan sweat suit on and
matching hat with a chain, dropping F bombs left and right.
And I was a little confused, very curious, but extremely
(12:22):
motivated by the fact that this guy owns a successful gym and
he's changing lives and he's doing it in such an authentic
way, being himself. And so I began to pay for
dropping classes to go to his gym and poke him and bug him and
ask him questions. And he opened up an internship
and I jumped into the internshipand this man's name is Luka
Hosovar. And he gave me a chance to be an
intern at his gym and told me when I mentioned to him that my
(12:44):
goal was to eventually run a fitness and nutrition company
online, which he responded with how are you going to make money?
And I said, I have no idea, but I know there's some guys out
there that do it. He told me something that I took
to heart that day. And I think that most trainers
would not have the patience and endurance or consistency to make
happen. But I'm so grateful that I did
because it made me the type of coach I am today.
(13:06):
He said work for me and train people here every day.
Five years straight, then you will have the right to become
somebody, giving advice online said done.
I trained people there six days a week for 6 1/2 years, living
up in the ranks, traveling all over the country, going to
seminars with him and learning everything I possibly could,
training everybody I possibly could and helping as many people
(13:27):
as I possibly could in order to become the best trainer I could
be before moving into my own entrepreneurship journey, which
I started 6 1/2 years later in 2017 October.
And at that point, I had given up 100% of my clients, had zero
money in the bank, 0 money coming in and payroll.
And I had a pregnant fiance who I just signed on a house with.
(13:50):
And I told her, I said, you're going to have this baby in nine
months and a couple months afterthat, you won't be on maternity
leaving before that happens, before your maternity leave
ends. I'm going to build this online
business that I've been talking about for years.
By the time you get done maternity leave, you won't even
have to go back to work because it's going to be so successful.
And so we went forward with it. I quit, I gave up my clients.
We went and got a house, which was in her name because I didn't
(14:12):
have any credit or anything to show for at the time.
She never went back to work. I chased my dream while having
my back against the wall and a fire burning in my belly and I
and I made it happen. My name is Cody Mcbroom and I am
the owner and founder of Boom Boom Performance and Nutrition.
This point in time we were called Boom Boom performance.
(14:35):
All right, we're going to go over the barbell back squad
because my nickname is Cody BoomBoom broom.
It's been that since high school.
And I wrote I, I made a blog. I started as a blog called Boom
Boom Formats. And then eventually I was
coaching people through that. And at a certain point I knew I
needed to change that name. The reason I knew I needed to
change that name is because I knew eventually this wouldn't be
(14:56):
just about me. It was going to become so much
more than me. There was this feeling inside of
me as this was growing that I just knew this was destined to
be something big. I knew that we were destined to
help people all over the world. I knew that it was destined to
create careers for people. And I knew that we could not be
boom boom performance for very long.
(15:16):
And so I began to really try to think about what the next name
could be for this company. And at the time, I specifically
remember telling a few people that someday I'm going to have
my version of the Fantasy Factory, just like Rob Dyrdek
was somebody that I really looked up to, very successful
skateboarder. I grew up skateboarding.
They were like, why? You have an online business, you
can work from home. But I said, I don't care.
(15:37):
Like I want a podcast studio. I want a gym that I can train
at, that I can host events at, but I can film that.
I want offices so I don't have to work at home.
And when I go home, it's family time and I want to be able to do
fun stuff there. And I want it to be my version
of the Fantasy Factory. Almost a decade later.
This is building #2 we got in the first warehouse and now we
built this one. And I even have an English
bulldog, which did not happen bymy choice, but I'm really
(16:00):
grateful for my bulldog, Bubba. Now, when you put things out
into the universe with a certainlevel of certainty and a whole
lot of curiosity, you will find that all of your habits,
attitudes, actions, and decisions will align with that
vision. I always kept that Fantasy
Factory vision at the forefront of my life.
Now, that still doesn't solve myissue with the name Boom Boom
(16:21):
Performance, which sounds more like some kind of weird sex toy
or something than it does coaching company fitness and
nutrition. So I knew I needed to change
that. And so I started really trying
to figure out, you know, what's my lie?
What is this company's vision? What mission are we on?
What are we really after? And the reason I started
tailored coaching method to begin with was autonomy,
(16:42):
freedom, control. I didn't want to be controlled
by somebody else. I didn't want to be controlled
by societal norms that I didn't agree with.
I didn't want to be controlled by the values and morals and
beliefs of other people. I didn't want my schedule to be
dictated based on what a normal 9:00 to 5:00 should be.
(17:02):
I didn't want to live life the average way.
I didn't want to do things by the book.
I wanted to do things my way, a tailored way, and it was that
way with everything in my life. But as I got into the fitness
space, all I saw was boot camp classes and people joining
training sessions through Groupons which left them in and
(17:24):
out of different gyms never getting a result or building any
consistency because they were looking for the cheapest route
in the quick fix. I saw countless businesses
failing to innovate because theywere stuck in their old ways and
people running these cheesy sales ads and trying to generate
leads through the most ridiculous avenues and actions.
I saw people failing to get referrals from anybody or have
(17:47):
any good word of mouth because they didn't get any results.
So countless gym members at these different gyms and they
just were not being successful. Trainers having great fun
workouts, but then their clientsgoing home and binging or
drinking too much or doing things that were sabotaging the
results they could be getting. Yet I was on this mission to
change that because what I was doing was not just in the gym,
(18:08):
it was bleeding into their life outside the gym.
That's what meant so much to me.And so I got tired of seeing the
lack of results in the industry.I got tired of seeing people
prioritize marketing over good, real coaching and impactful
coaching. And I got so sick of, and I
still am to this day, seeing average people living the
(18:28):
average life based on what society deems and defines as
average and normal, which is, for lack of better terms,
pathetic. It's unhealthy, it's out of
control, it's unproductive, it'slacking growth.
And clarity, it's very negative and it's so draining.
And when I see these people going through this thinking this
(18:50):
is just how life is, it crushed me.
It really, really crushed me because I knew that that's not
how life is. And I would say this to clients
and we printed it on shirts even.
I would tell them your body is the fastest path to power, which
is my way of saying fitness is the door.
It's the gateway to changing your life forever.
It's the catalyst that creates growth personally in your
(19:11):
marriage, in your spiritual lifeand your emotional well-being
and your mental health, in your environment, in your financial
health and wealth. Training and getting in good
shape made everybody's life better.
And I saw it client after clientafter client telling me I got a
raise because of how confident Iam and how much energy I have on
the job. I'm dating again because I have
(19:32):
the confidence to go out and meet people.
I'm patching up the relationshipwith my parents or my brother or
even my wife or husband because I understand how to connect now.
I understand withstand the valueof relationships, all these
things that stemmed off of fitness that I wasn't qualified
to teach or train people on, butit was happening right in front
of me. And so as I started seeing how
(19:53):
what I was doing was making an impact in a different way and
was going against the grain, it wasn't following the normal
rubric and it was teaching people skills for the rest of
their lives. And I witnessed my company grow
well beyond seven figures in revenue.
Without a single advertisement, dollar spent, no ads, organic
(20:17):
free content, tons of referrals,word of mouth, just serving
people. And that's not to say ads are
bad or you can't spend money on marketing.
It's to say that the passion I had and the passion my team has
now outweighed what we needed anywhere else.
And it created this culture. And I'll never forget the moment
where I was talking about my company in front of 100 and 50
(20:40):
coaches at a seminar I was speaking at.
And I said the way we do things is a tailored coaching method.
And when I said those words, I immediately looked over at one
of my team mates that was there and they gave me that look like
that's it bro. I finished my talk.
I emailed my lawyer right then and there because I purchased
the LLC, started filing all the processes like that's it,
(21:01):
tailored coaching method. That is our company.
And that set a catalyst because tailored and tailoring a plan to
an individual started becoming abuzzword just like
individualized or customized plans were, except now I owned
that word. I owned that phrase.
I created tailored coaching method.
And it's that name that really speaks to the core of what we
(21:24):
do, which is tailoring the process to an individual to help
them create a better body. But not just that, it's to
transform their body and developtheir mind so that they can live
a tailored life. And a tailored life is not what
I deem a great life. It's what they deem a great life
because we put them in the driver's seat.
We help them take back control of their life and begin to live
(21:45):
the type of life that they know they deserve and desire most.
And the journey has been crazy. A lot of growth and a lot of
challenges. You know, the early days of me
(22:06):
getting into the industry and mestarting the business were
honestly so fun. A lot of it was a blast because
it was easier times. The world wasn't so crazy and it
was easier to get stuff done. Everything was new, everything
was innovating. I was younger, I had less
responsibilities. But also, to be honest, I think
looking back, I just don't see the hard stuff that hard
(22:27):
anymore. And I think that's where choose
hard eventually came from is that you always need to choose
the hard path to get to the better life because the easy
path now leads to a harder life later.
And when I was choosing hard then and I was stressing and I
was overwhelmed and I was tryingto be a new father and I was
trying to build a business. Just try and do all these things
and figure out how to be a leader, figure out how to be an
(22:48):
entrepreneur, figure out how to invest, figuring out how to
market better, figure out how tochange with the times and
innovate as the industry change.It was stressful, it was hard.
But to be honest with you, I look back now and I wouldn't
change it for the world. And I think it's given me a
perspective that's different now.
So when I run into difficult times, hardships, struggles,
speed bumps, roadblocks, I can sit there and go.
(23:09):
Someday I'm going to look back, say, I wouldn't change this for
the world. And just knowing that allows you
to get through it a little bit easier and learn the lessons
right then and there instead of waiting till later on to reflect
back and find the lessons in thestruggles you went through.
And so, yeah, I had a lot of struggles.
One of the biggest obstacles I faced as an entrepreneur,
though, to be honest, was later on, it was after the halfway
point. I'll be like Year 5 and 6,
(23:30):
you're 5 and 6. I realized that we are going to
continue scaling and growing andbuilding something bigger and
bigger. And that comes with a lot of
responsibility. And the bigger your business
goes, the more legal issues and responsibilities you have, the
bigger your team is, the more people you have to hire and the
more people you have to fire, the more bad things you find
out. And though you find out more
(23:50):
good things too. But we're human, and we
gravitate towards focusing on the negative, the scaling the
team and continuing to be a goodleader, staying by my integrity
and my values throughout the whole process in learning how to
hire and fire better. Because I've made great hires
and I've made bad hires. I've made the wrong fires, and
I've made fires way too late that I should have fired them
(24:11):
way sooner. And it's brutal to say because
everybody who has ever stepped foot in this company was a good
human who I loved. But there's times where just
because they're a good human doesn't mean they're in the
right seat. And that's a hard position to be
in. Anybody else on the team can see
it, can call it out and can agree with it, but they don't
got to do the thing. They don't have to act on it.
So that's been the biggest, the hardest part and some of the
(24:34):
most pivotal moments that shapedthe direction of tailored
coaching method. Some of them sparked from good
things, some of them sparked from bad things.
Honestly, the first one being mytime spent at bigger ground.
I had a great situation with a great mentor at a young age and
I was surrounded by experts in the field.
I was blessed in a way that I got to learn from some of the
brightest minds and some of the hardest workers from day one,
(24:54):
and that really shaped me as an individual.
I also think that some of the most pivotal moments for us were
right around COVID and all the things that followed.
COVID was a crazy time for any business owner, whether you're
online or not. And once COVID hit, it seemed
like world event after World event after World event
happened. And with all those things that
happened in difficulties, in decisions, came a lot of
(25:15):
testing, testing our ability to stay firm and our values show
integrity and authenticity. And it continues to be that way.
And those who show authenticity,those who double down on their
values, who have integrity and stay aligned with what they set
out to do, what they said they would do, what they said they
were going to accomplish, those are the ones that win.
(25:36):
The people that jump ship, that flake, that quit because it gets
hard, because they don't want tooffend somebody, because they
don't want to take an L, they don't want to fail, they don't
want to lose followers. Those are the people that lose.
It's hard, it's not easy, but that's been a pivotal moment.
There's world events and then hitting year seven, we hit year
7 and we had doubled down on ourvalues as a company and I had
doubled down on my values as a leader.
And it was at that moment that Icreated something called the
(25:57):
Purpose Blueprint. And we set as a team our vision,
our mission, our values, and theprinciples we would pay
attention to and abide by throughout our journey.
We made a pact, we signed this document and we decided this is
how we are going to contribute to society, contribute to the
coaching industry and show up asindividuals on and off the job.
(26:19):
And that was an extremely pivotal moment because that
created a sense of strength, courage and really a tight knit
bond in my team while also pushing members of the team out
because it created a new standard and responsibility that
scared some people and I understand why.
It's a lot to ask of everybody and it separated us.
(26:39):
We lost individuals because of it and all the love to them I
totally understand because it was necessary.
They moved on and we grew stronger and that was a really
pivotal moment. And you know, there's been a lot
of amazing transformations. There's been a lot of
relationships formed. There's been a lot of projects
and events and things that we'vedone.
And as I reflect on the impact we've had in the last eight
(27:02):
years, the achievements, the accomplishments, the awards, the
people we've served over the last eight years and the legacy
I would like myself and this company to leave, there's a few
things that come to mind. And the first one is just how
undervalued, underappreciated and underrated one of the key
elements of our coaching method is to the rest of the industry.
(27:25):
So many people fail to understand this.
So many companies are trying to automate more and more instead
of trying to relate more and more and create bonds and
relationships with people. Where others have doubled down
on automations, we have doubled down on relations, Developing
and nurturing relationships withour clients, building
(27:46):
connections, increasing communication, focusing on
community and culture. Those things have done so much
more for the results and the experience of our clients than
the macros or the training programs ever have.
Both of which I love doing, creating and diving into the
science with. We pride ourselves on being a
science backed company because everything we do has to be
(28:08):
backed by science. But it's the connection that we
create with clients that separates us from the rest.
And I would think that's truly what has allowed us to have such
a big impact and continue to help people all around the world
organically, reaching thousands of people.
And so when I'm looking forward at the future of tailored
coaching method, that's the thing that's on my mind the
(28:28):
most. Community.
How do we develop more community?
How do we invest into our current community more?
How do we foster these relationships even more?
How do we connect on a deeper level?
How do we host live events? How do we get people to fly out
to our headquarters? How do we do these things that
allow us to double down on the relationships and the
connections in the community that we already have and are
(28:49):
continuing to grow and build? That's what helps coaching
create the best results possibleand the best life possible.
And for anybody who's been on the fence about coaching, that's
the one thing that I would hope you take away from this to give
you the nudge to go over the fence and finally sign up for
coaching with us or with anybody.
It's that coaching is the one thing that guarantees you will
(29:12):
reach your full and greatest potential.
Excellence is on the other side of coaching because great
coaching gets you through all the stuff in between where
you're at right now and where you need to be.
It's what helps you bridge that gap, but it's what teaches you
and helps you develop the traits, the skills, the
(29:33):
characteristics you need in thatmiddle area in order to stay on
the other side. Because too many people make the
leap and then go right back to where they were.
And the reason they go right back to where they were is
because they work with or followcheap coaches with a lack of
understanding of human needs. They don't understand the
psychology and the personal needs of a person.
(29:56):
They don't understand how to coach and develop somebody's
self-control, self-discipline, self belief, self respect to
create a full transformation of themselves and help them stay on
that other side. And so looking back over the
last eight years, coaching has done so much for me.
It's done everything. I owe everything to coaching my
(30:17):
personal growth as a coach, as afather, as a husband, as an
entrepreneur, as a man. Through this journey, coaching
has changed my life on all thoseaspects I wouldn't know.
My wife, my best friends, some of the most important people to
me, some of the most impactful people to me.
I wouldn't have developed the skills I needed to be a great
father. I wouldn't have developed any of
(30:38):
the skills to run a business if I didn't coach first.
Because coaching always comes first inside of our business.
And if I can leave anything behind, any legacy with this
empire that we are still actively trying to build this
worldwide community of like minded individuals striving for
excellence and to be better on adaily basis, it would be the
(31:00):
impression that life is a hell of a lot better and you choose
to live it at a higher standard.And I just hope that we can set
that standard and help people increase their expectations for
themselves. Because I am yet to meet a
single person who doesn't have more than them, doesn't have a
greater potential to reach, who couldn't execute more often in
(31:21):
their life, who couldn't set bigger goals, who couldn't push
forward just a little bit further, reach a little bit
higher, and become a little bit greater.
When you do that, life is just so much better.
So right now, I hope that you can celebrate eight years of
business with me and let this bean invitation to follow along if
(31:45):
you haven't been following alongand to continue following along
if you've been here for years and years.
Because no matter how long you've been following me or this
company, I appreciate it more than I can say.
You have helped me create a lifeI could only dream of.
And over the years to come, we are going to do a whole lot more
to impact you and everybody elsewe come in contact with.
(32:06):
Stay tuned for the series of podcasts and YouTube videos to
come where I will dive deeper into each season of my career
and this company's growth so that you can truly join us in
the journey and learn from all the losses and wins that I've
experienced along the way.
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