Episode Transcript
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(00:00):
Welcome to the choose hard podcast.
I'm your host Cody Mcbroom. I am a father, husband,
entrepreneur and coach and the founder of tailored coaching
method, a world renowned online fitness and nutrition coaching
company helping people all over the world transform their
physiques. Today is going to be a
discussion I we're going old school.
I got I got my notepad, some insights and some changes I want
(00:22):
to make in 2026. So this is going to be a a less
formal New Year's discussion as I'm recording this.
It is Friday December 12th so westill got some time before 2026
shows up. But I got to be honest I've been
thinking a lot about 2026 over the last week and just not.
(00:44):
Honestly just can't believe 2025is already over.
Part of me is like where did thetime go?
This sucks. I wish it didn't fly by so
quick. The other part of me is like,
thank you God for bringing 2026.Let's reset, let's revamp, let's
push, let's change what we need to change, so on and so forth.
And I've been just journaling a lot about different aspects of
(01:06):
life that I have reflected on. And I want to encourage
everybody to do that. And So what I want to do with
this podcast is really just share my insights.
I want to be vulnerable. I want to be transparent.
I want to be just really just honestly real and raw about what
is on my mind going into 2026, what I have taken away from
2025, and then I might just put together a more formal podcast.
(01:27):
Usually every year for the last decade, I have done a podcast
that is more structured and formal around how to set New
Year's goals, how to create serious change in your life
going into the new year, how to structure it, how to reflect
properly, so on and so forth. I might bring some of the
questions up on my iPad that we actually use with our clients to
(01:49):
help them do this, but I really wanted to just I had plenty of
extra time today and I wanted tojump on the mic and just riff on
this topic. So I'm going to dive in.
Before I do, I do want to mention a couple things.
First, if you're watching this, you'll see this.
If you're not watching this, subscribe to to Spotify or
YouTube and watch because you get the opportunity.
To click switch to video and check stuff out.
(02:10):
Hopefully one of the things in 2026 that we'll see is Apple
steps their game up and actuallystarts putting video podcast
together, which by the way, very, very excited to say this
too. I didn't even plan on doing
this, but top 5% video podcasts on Spotify period, Not just
fitness category, period. Now, yes, that is fit.
That is video podcast. I want to be very specific
(02:31):
because there is 7 million podcasts, I think it was.
I'm not in the top 5% of of the 7 million.
I actually started digging into this and I believe we are in the
top 10% though, which is really,really cool.
The top 5% is still there was 500,000 podcasts that do video
(02:52):
podcasts. And to be qualified for video
podcasts, you got to do, you can't just throw up a video one
time. Like you have to consistently
upload video to be considered a video podcast.
And we were top 5%. That's that's massive.
So Choose Hard is in the top 5% of video podcasts on Spotify out
of half a million podcasts. So I'm pretty proud of that.
I'm pretty excited about that. So shout out to Choose Hard and
(03:14):
shout out to the Choose Hard audience.
Shout out to you for for helpingthat happen.
I'm very, very excited about that.
And we got some a lot of really cool, exciting things are going
to happen with this podcast in 2026 because we're going to keep
growing. We're going.
To keep doing more. Better guests, more guests, just
better topics, better production, better value that
we're going to bring. We're going to start really
giving some like freebies and stuff.
(03:34):
So I'm really excited about that.
But real quick, what I was goingto mention is we have some new
stuff in the shop. So if you go to
tailoredmerch.com, you can also go to choose-hard.com and
there's a link for the shop. Very, very proud of this right
here. I'm excited about this.
And because we're going into theNew Year's, I think it's really
important for me to mention this.
As you guys know, if you've beena listener for a long time, if
(03:55):
you're a client, I am a huge proponent of journaling.
I've been journaling for well over a decade now, and I have
purchased. So I have a closet at my house
in my office that just has stacks.
And then I have a drawer here that has stacks of journals that
are written and used. I've used so many different
types of journals. We started creating our own
journals for clients and sendingthem journals every once in a
(04:17):
while as a gift and then we start selling them because we
started getting people asking about them and those were the
tailored live journals. And then these are the new
edition. This is the Choose hard 90 day
journal. I'm very excited about this.
As you can see if you're watching, it's got gold tipped
pages because I had to be a little extra and do that on
then. It's just a cool touch.
We got three bookmarks in here because the way this is broken
(04:39):
down is really cool. The first page when you open up
is your instructions. It starts with a quote, and this
quote is something that I am very, very.
I'm going to be reading this quote a lot this year because as
you'll hear soon in the broadcast, I think one of the
scariest things that we can do in life is to experience the
(05:02):
same year again and again. And one of my big focuses is
creating change where change needs to be created.
But this quote. Is from Robin Sharma great
author says don't live the same year 75 times and call it a life
it has a full blown instruction.Most people live their lives
stuck in the rat race of busyness trying to get to their
To Do List done each day but rarely ever truly progressing
(05:23):
forward in life year after year and it's because they simply
don't have a strategic plan to follow.
They have a list of tasks, whichis why I created this journal
the way that it is in sections monthly planning, weekly targets
in the daily written practice. This reverse engineered strategy
allows for purposeful future planning, creating hyper focused
intentions and noticeable improvements every single day
(05:46):
through deliberate execution andreflection.
It keeps going on on how to fillout this journal, but I have a
full blown instructional sectionthere.
Then we get into the monthly section.
So there's a whole section on the months and it lets you
reflect on the month, plan out the month.
There's a quote to look at for the month and there's an
intention for the month. There's a habit for the month.
There's a reflection area that you can rank your month.
(06:07):
We do that for three months 'cause this is a 90 day journal.
This lasts you a whole quarter. Then we have a weekly section
and I break down how to do the weekly section and there's this
week's targets, this week's habits, three wins from the week
to reflect on and like what are you?
What is God or the universe trying to teach you, right?
Then we have our daily sections and this is where you're filling
it out daily. So there's literally a section
for each area. There's a bookmark for each one.
(06:29):
This is built off of well over adecade of using other people's
journals that are fantastic and me loving some stuff over here,
loving some stuff over here, andthen bringing it all together.
So I'm very, very excited about this.
I think this is literally a lifechanging thing.
If you use a journal on a daily basis and if you use a journal
(06:50):
like this, there's research thathelps you so much.
So I'm going to put a link in the description of this podcast
that you can click on. It'll automatically activate a
coupon code to get this. It is time sensitive because I
want you to be able to get this for the new year.
So this code that I'm going to say and give you will expire at
(07:11):
New Year's, the week of New Year's.
I'll probably give you a few days into New Year's, but this
is not going to be going on intothe new year.
I want you to jump on this as soon as possible.
It's a great Christmas gift as well.
But if you use the code, let's say if you use the code, I
literally, I'm doing this on thespot.
So I will be creating the code, but go to taylormerch.com and
use the code podcast journal andit will give you 50% off 50.
(07:36):
This is the cheapest you are going to get this all year.
I will never do this again. I want people to get this for
the new year. This is going to be limited.
So this will literally only be live for about a week.
So if you're hearing this and you're listening to this at the
end of January, you can try, butit's probably not going to work.
If you're in February, it's definitely not going to work.
This is time sensitive. So it's only good for the
journals, but podcast journal asthe coupon code and you can get
(07:58):
55 zero percent off. We also have a couple other
things. I got this hat that I'm wearing.
I've been wearing the samples ofthis and then the duck camel
bill hat. Those are going to be, those are
already in the shop. So you can see those in the
shop. We created new tailored shirts,
which I'm really pumped about. Again, this is all, this is
something I'm like a humble bragthat I'm excited about.
This is like a passion project. I've always been somebody who
enjoyed drawing. I love tattoos.
(08:18):
I love being creative. My daughter's the same way.
I designed all this stuff from scratch.
This is all, all me. I literally designed every
single aspect of it, from the fonts to the layout, everything,
the pattern for the camo, all that stuff.
So this shirt has our trademark,which I'm excited about.
It actually went through. So that's a copy written
literally trademarked, always fulfilled, never satisfied in
(08:40):
small bold font on the front andthen on the back we have the
classic tailored logo with the shoes hard underneath.
And then we have that like stripat the top, which I love.
It's like this elite looking strip with our monogram logo,
which I also created, which is AT with car beat in the middle.
Pumped about that. So those are available in there
(09:00):
too. This is in our heavyweight.
We have done a lot of different shirts and this is the most
commonly asked for shirt material.
It's heavyweight, it fits perfect.
It's really great, all screen printed.
So it's going to be able to washa million times and be really,
really long lasting. We also have this shirt that I'm
wearing. This is the rancher.
Another thing I designed. This is a cowboy with a brand
(09:21):
and he's looking a bowl in in the eye.
So if you're watching this, I'llmove the mic so you can see it.
You look in the a bowl right in the eye and his brand has ACH
for choose hard. So both of these shirts are
available in the shop. So are the two different hats,
the all black and the camo bill with the white choose hard logo.
And then we have the journal. So go check those out.
Taylor merch.com. You can use Podcast Journal to
(09:42):
save on the journal because thatone I'm going to discount for
about a week as this podcast airs.
So get all that. Go check it out.
The shirts are very limited, especially the one I'm wearing
right now. This is a special design.
It's a special shirt material and fabric.
There's very minimal, so jump onthat if you want one of the
rancher. Shirts, I love it and it's just
cool. Like the mentality of look in
(10:03):
the bowl. I mean we talk about 2026 look
the bowl in the eye, right? Grab the bull by the horns.
That's the whole point of the shirt.
So love that concept. The greatest things in life all
start with a challenge. You must accept that everything
is hard before it gets easy. Every, every, every, everything
you want in life begins with a hard path begins with a hard
(10:26):
path begins with a hard path begins.
With a hard path, the topic let's get into it. 2025 and 2026
one of my goals is to stop drinking energy drinks.
I'm lying, that ain't the goal. OK so I'm going to go over my
insights. I have 7 insights and three
changes I want to make now. I'm going to, I'm going to
(10:49):
preface this by saying I have a very strategic way of going
about my goals and I'm not goingto cover that on today's
podcast, but I probably will cover it in a soon, a podcast
soon because I think it's important for people to
understand this. And I don't care if you are
listening to this in December, January 1st, if you're listening
to this February 1st, it doesn'tmatter.
You have time in front of you. Whether we think about this in a
12 month period or a 12 week period, you should be setting
(11:11):
goals in a strategic manner. That's why coaching and
mentoring is so valuable. And so like my clients and like
the people in my mentorship, I'mtaking my insights so that I can
learn the lessons that I feel God was trying to teach me
throughout the year. And then I look at the changes I
want to make from the insights that are teaching me what I need
(11:35):
to learn to help me see the changes I need to make.
I will then create a strategic system to accomplish goals that
help me create those changes. OK.
So I'm going to give you some overview of the changes slash
habits and such I want to make because I'm going to have a
(11:56):
system that gives me check mark marks, milestones, things I need
to build in my routine and stuffto accomplish and create those
changes. OK.
And I, and I say it that way because I think the first thing
that everybody should be doing when we're looking at improving
this year or getting into the new year is I think you should
start by really looking at 2025.We can't go into 2026 knowing
what we want to create change with if we don't look at 2025
(12:19):
and see what needed to be changed, what wasn't going well,
what didn't feel right, what didn't sit well with you, what
caused issues in your life, whatcaused struggles?
What caused you pain mentally, physically, emotionally,
spiritually? You have to look those things in
the mirror. You know, we often say inside of
some of my circles of friends and mentors and people, people
(12:40):
like that part of mentorship andbeing LED is, is the person who
has, I would say, enough courageto stand in front of you with a
mirror. The reality is, is that the
people who love you the most, the people who are around you
the most, aren't going to do that.
In fact, Jelly Roll was on Joe Rogan's podcast.
And whether you like Jelly Roll's music or you like Joe
(13:01):
Rogan as a person or not. It's a great podcast.
I haven't even finished yet, butthe first chunk of it, when he's
talking about his weight loss journey, I mean, the guy's lost
over £200. He's lost.
He's. A full me, I'm not even 200 lbs.
And he lost more than that. It's just it's insane.
It changed his life. It changed everything about him.
You can see it in his eyes. You can hear it the way he
talks. Some of it is very profound.
(13:23):
And there's a lot of things I think that you can take from it.
For example, you're probably notexperiencing aspects of life
without realizing that you're not experiencing aspects of
life. What I mean by that is a good
analogy or example is Jelly Rollwas so overweight and unhealthy
that he couldn't fully see colors but he didn't really
(13:48):
understand it cuz he's been overweight for so long.
He didn't really get this right.And when he lost all this weight
he started seeing vibrant colorsand he was almost confused.
The dude's talking about buying coloring books now and like
coloring a bunch because he's just like, dude, I love seeing
these colors. Now, but it the point is, is
that he didn't that was an issuein his life he didn't realize he
had. He took it for like he couldn't
(14:08):
even take it for granted 'cause he didn't even know it was
there. But I say that to say there's
things in our lives that. We're not fully experiencing
there's things in our lives thatwe don't realize suck that we
don't realize are slow. I see this all the time with how
clients in the health coaching space where they don't realize
they had dysfunctional digestionuntil we improved their
(14:29):
digestion because we improved their health.
It's a byproduct. They didn't realize how insecure
they were until they started gaining confidence.
They didn't really know what confidence was.
They didn't realize how fatiguedthey were mentally or physically
until they realized how much energy they could create through
a proper diet and training. Right, so all these things stack
up and then you go, holy shit, that wasn't in a good place.
(14:50):
Well, the only way to really seethat is to look for the lessons
in your life. If so, if we can reflect back,
we can start to pinpoint the things that really bug us and
what we really want and why those things bug us.
Because otherwise, the problem here is that the only way you're
going to discover that is if youstart creating change.
And let's be honest, it's hard to create change when we don't
(15:11):
have the result yet. So when somebody wants to create
change, initially getting motivated to do the work to
create that change is difficult,right?
Because we haven't seen any ROI.If we're aware of the problem,
it gets a little bit easier because we know we need to
create change. Or if we have a goal, OK, I have
(15:32):
some motivation 'cause I want this positive thing out of it.
But until I start seeing successin the journey that makes me
feel confident and have belief in the fact that I will get to
that outcome eventually, it is very difficult to stay motivated
and do the work every single day, right?
This is why the first, sometimesit's two weeks, sometimes it's
two months of training and dieting is, is can be hard
(15:53):
because you're not seeing a ton of ROI.
And then all of a sudden out of nowhere, it clicks and it's
like, whoa, I look different, I feel different, I act different,
I see the world differently. So you kind of got to muster up
this blind faith and strength toget through that initial phase.
But the only other way outside of just blind faith and
strength, which is totally fine,but this might be a little bit
(16:15):
easier. It's it's more difficult, but
it's also easier. It's easier because it, it
pushes you way harder than just crossing your fingers and saying
like, I think they'll be ROI soon.
But it's hard because you got tolook in the mirror.
Somebody's got to hold the mirror up and you got to see the
issue. You got to face the struggle.
You have to feel that pain in order to get out of that
position. Until you feel the pain of where
(16:38):
you're at, you will not have themotivation to push yourself out
of that position and into the right path to get to the right
place. It's very, very important.
Pain can be a very strong motivator if you use it
properly. The problem is is that.
There's a lot of people in life that we love and care about,
that are surrounded by us, that aren't going to hold up that
mirror because it's painful. They don't want to see us in
(16:59):
pain. Understandably, it is difficult
for them to hold up a mirror andforce us to face our own issues
because that feels mean. It feels like I'm causing.
Pain. And in a way I am.
And it's very difficult to understand that causing and
inflicting that type of pain onto somebody you love is
actually the most kind thing youcan do.
Because there's a difference between being nice and being
(17:20):
kind, right? And so I want to make that point
very, very clear because I thinkit's very important.
Jelly Roll talked about it. That's why I brought him up.
He talked about how he let his family down by being that
overweight and it caused some issues, but also how they
enabled it in a sense. He didn't say the word enabled,
but you can hear it when he talks about it.
They loved him so much they he was talking, he couldn't even
throw the football with his son.So he had his brother come over
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and his So the son played football with his uncle, taught
him how to throw the football, little things like that.
That he's like by them just saying it's OK, I can, I can
throw the football with uncle that enabled Jelly Roll to stay
overweight. That's an issue.
So we have to seek outside influence.
So if there's one big thing, I would say that I can, maybe this
(18:04):
is the inside of the entire podcast.
Before I get into my 7 insights and three things I want to
change. Seek guidance from somebody
who's going to be kind to you, not nice to you, because
somebody who's willing to be kind cares about you, and they
will hold that mirror up in front of you.
You're not going to hold the mirror up yourself.
(18:24):
And if you do, you're going to put it right back down.
We've all done that. We see the thing, it feels
painful and we stop looking at it.
We avoid looking at the thing because we don't want to see the
reality. We need to find people in our
lives that will hold up that mirror and be real with us.
OK. So my number one insight, these
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are not in order of importance and they're not necessarily some
of them relate to each other. Some of them are completely on
different ends of the spectrum of what we're talking about.
But the first one I wrote down is that identity shifts and core
values equal long term change. We have done.
(19:06):
I've I've been coaching for 15 plus years and I've been running
this online coaching company tailored coaching method for
eight years. I've been podcasting for a
decade. Talk about last over a decade.
Actually. I think was it 2000?
Yeah, no, probably. I think it was 2015.
I got to find out when I first started this podcast.
(19:27):
But anyway, that's a lesson. That's an insight consistency,
but identity shifts and core values have become a very big
staple inside of our coaching. And it was somewhat off of a
hunch. I it started with me feeling a
lack of values in my life and I remember hearing a podcast and
(19:52):
if anybody, I don't think. Anybody in my family listens to
this podcast, but just to, you know, there's, I mean, we're top
5% Spotify video. Let me just preface this.
I love you. Everybody in my family, I love
you, but I'm going to be real. I remember hearing somebody
else's podcast and it was a guy,he was talking about his last
(20:13):
name and he knew exactly what itmeant to have that last name
because there was a set of core values and standards to live by
and operate through. If that was your last name, this
is our last name. This is how we operate.
And it was generationally passeddown, which meant he knew it
because his dad taught it, but his dad knew it because his dad
(20:36):
taught it and his dad taught hisdad and his dad's dad taught his
dad's dad, Right? Like it just kept going down
generations it. Was the coolest thing, but it
gave me this this kind of sad feeling like I felt sad because
I was like, man, I don't I don'tknow what it means to be a Mick
broom and. That kind of stuck with me for a
(20:58):
little bit because I didn't havea set of values to operate off
of based on my family name. And that's OK.
There's a lot of people who don't.
At first it made me feel resentment, but then that turned
into a desire to create change, they say.
(21:20):
There's a good quote from somebody.
I can't remember who it was, butit's essentially along the lines
of. What doesn't get broken gets
passed down. So if you think of like you have
a ball and chain, right? You got baggage, you got
luggage, you got emotional baggage and a ball and chain,
you got something weighing you down.
If you don't face that head on and break that chain, you will
(21:44):
pass that chain down to your kids.
And so whatever I don't create change with, if it's negative,
I'm going to pass it down and it's going to continue.
Now, this is not to say like I was passed down some like
specific emotional baggage or anything like that.
But I realized at that moment, if I don't create core values to
(22:04):
stand on for myself, live them out and establish those as a
man, then what is my daughter going to build her foundation
off of? What is she going to seek in a
husband someday? I don't know because because
she's going to be seeking the things that I taught her.
But if I don't teach her anything, she's going to be
looking for somebody to tell herwhat's right and wrong.
Kind of operate as a man that isnot a good, that's not a good
(22:26):
place for a kid to be. They need like, we can cross our
fingers and hope somebody great comes along and teaches them the
right way or I can take charge of it.
So I started creating core values.
I started creating an identity shift and I started really
working on this and it's a constant thing we work on.
I'm not done working on this. You continue to work on this.
But as I started doing that, like most things, I talk about
it on here, I talk about it in my client conversations.
(22:49):
I, I answer questions by sharinganecdotes and stories and
examples and life lessons, 'cause I'm an open book.
And that is one of the best wayscoaches coach is to share their
own personal struggle, own personal triumphs and victories
and battles and, and challenges and, and excitements and what
they're doing and working on. And it rubs off on the client.
(23:09):
And then it turned into this. I'm teaching clients how to set
core values. And then it was like a team
thing. We're all looking at this on a
team level and we're all teaching this when this.
Really hit home for me. The greatest degree is when I
realized how popular the topic was, when I decided we were
(23:30):
going to do a live call and we talked about this stuff or when
we would say, hey, what do you guys want to talk about?
They would. Request this stuff.
When I look at the podcast downloads and I looked at the
messages I got after doing certain podcast, it was always
personal identity, standards, core values.
Those topics just help so much. And then I realized it gave me a
compass to do everything in life.
And then I realized it gave clients a compass to do their
(23:51):
health and fitness too. I am a person who works out.
I am a person who treats their body well.
I am a person who eats right. I'm a person who only drinks in
these situations. I'm a person who doesn't partake
in XYZ. Those are expectations and
standards that we can all individually establish.
And they are a creed or a. A level of commitment that is
(24:12):
personal and it creates this internal accountability that
Trump's anything else. It's so, so powerful.
So being able to teach people this is ultimately what has
created the most long term change Which.
Also, I heard Jelly Roll talkingabout this.
He talked, he did every diet andit wasn't until somebody helped
him with this is what helped himlose 200 plus pounds and keep it
off for the first time after trying to lose weight for years
and years and years and years. And I listen, I'm like, this is
(24:35):
exactly what we've been teaching, which is so.
Cool, but nonetheless. We use some AI softwares to
organize and assess data and we did this to look at different
reviews, referrals, testimonials, applications,
(24:55):
Google reviews, transformations,questions, all kinds of stuff,
content. And we just looked at like, what
gets the most what? Are people telling us that work
with us? The people who stay the longest,
the people who get the best experience, the people who are
raving fans, the people who won't stop talking about us.
Like, let's use AI to filter allthese and see what is helping
(25:16):
them create the most change. And we just did this not too
long ago just to like, we're trying to figure out something
else, to be honest with you. And this came about and I was
like, holy shit, this is amazing.
It literally told us the people who stay the longest have the
most transformative testimonials, the most
referrals, all that stuff. They have a.
Shift in their identity. We help them rewrite the story
(25:38):
and establish core values that they can create a new standard
of living off of. That is verbatim what it told
us, and it was just. Literally a perfect way for us
to go what we felt was the best way to help people create long
term change truly is right. And it and it also showed us
what the people who didn't have that experience in the past were
(26:01):
missing and it was this, which is crazy.
So point being, one of the biggest insights I've had this
year is that identity shifts andcore values are truly what
create long term change because it allows us to establish a set
of standards. And I've talked about this a lot
on the podcast, but it is that important.
And I truly believe that the future of the coaching industry,
specifically the nutrition coaching not like necessarily
(26:24):
gyms cause gyms if. A long term gym will be more
successful if they have this in place.
And a lot of times they don't even realize they have this in
place. They're like, man, our culture
is just contagious. Our environment is so crazy.
The community is so great. OK, why is that?
There's standards in place, There's examples and role models
walking around who live by certain core values, their
shared values and beliefs in this gym.
That's why it's that way. Online is difficult and people
(26:45):
fail to understand this because they don't want to live it up
themselves to create their own standards and share that
publicly so people can see and three, understand how to
articulate this to a client so that you can teach them how to
do it themselves. That is the biggest problem in
the fitness industry, in the coaching, the nutrition coaching
industry for fat loss. And This is why so many people
gain weight back and so many people struggle with results.
(27:07):
We understand this huge, huge insight.
For a while I felt like I, I kind of knew, but I didn't know.
But it was something that we've just, I realized towards the
beginning of this year and I just, I've doubled down on it
all the year and it's been such a huge thing.
The, the, so that was a long insight #2 this is going to be a
shorter one, but I think this isa really good encompassing
(27:28):
quote. I'm stealing this from Montana
Mike. I can't pronounce the last name.
So Montana, Mike, if you're listening to this, you know who
you are, he said. It's an old.
Montana saying there's no such thing as bad weather, just bad
preparation. I want to encourage everybody to
look back at the year and look at the, we'll call it the bad
(27:49):
weather you experienced. Look at those rainy days.
Look at the blizzards, look at the snowstorms, look at look at
the days. As I'm recording this, there's
mass flooding in Washington, right?
We had something crazy is going on because we we've had this is
the worst flooding I think we'veever had in Washington state
history. It's we're extremely lucky we're
(28:10):
on we're on a hill. So nothing has touched our
house. But like it was creeping up to
the gym yesterday. There's a lot of roads shut
down. Houses are underwater.
Like it's pretty bad. It's it's very, very sad right
before Christmas. It's, it's terrible to see, but
there's not much you can do to prep for that.
About a month ago, there was theworst power outage we've had
(28:30):
since I've been alive. I've lived here my whole life.
We had no power for three days. I didn't have a generator.
I was not prepared. I got a generator by day 2 1/2
and then it came on the next morning, but generators were
sold out. I had to go far to get a
generator. It was a struggle.
It was a it was a hard time. We we lost.
(28:51):
I spent, I, I lost more money and food being thrown out than I
did spending on a generator, right?
But I wasn't prepared. So my point is, is that there's
no such thing as bad weather, just bad preparation.
If you look at the seasons of your life, if you look at the
times throughout this year that there was quote UN quote bad
weather, maybe you failed at something, maybe you felt
embarrassed, maybe you missed anopportunity.
(29:14):
What would have? Helped you be better prepared
for that. You know, people who stay
constantly prepared, people who constantly practice specific
things in their life tend to have more opportunities open up
for them. It's not because they got.
Lucky and a door open. It's because they are constantly
practicing their craft and when an opportunity comes, they're
the person people look to or they're the person who can
(29:36):
actually say, I can do it 'causeI'm prepared.
There's a lot of things throughout the year that I was
prepared for, and I'm like, thank God I did.
Things the right way. For when this happened.
And to be honest, there's, it wasn't until I, I heard that
quote and I started thinking about this as a inside of the
year that I realized there was quite a few situations that were
(29:58):
bad weather and I was prepared for, but I didn't sit there and
like be grateful for it. And I think that would be a
really good thing for people to do too.
I didn't sit there and go, man, I'm so grateful.
I'm prepared for this. I just kept moving because I was
prepared. I didn't realize.
And so I'd have you consider that there's a lot more bad
weather that you go through thatyou don't even realize you go
through if you're really well prepared.
Now there was also situations throughout the year I was not
(30:20):
prepared for. So it felt like the worst
weather I got to, I got to make changes in those areas.
OK. So there's no such thing as bad
weather, just bad preparation. That's my second insight of the
year because I really, really enjoyed looking back throughout
the year and going what situations.
Was I prepared for and why was Iprepared so that I can continue
(30:41):
to stay prepared in that area ofmy life?
And what areas was I not prepared for?
And it bit me in the ass becauseof it.
Having a great trainer or a great training program to follow
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or see a total body transformation.
But finding either of those things online can feel next to
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(31:24):
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financially #3 Relationships arethe currency of life, wealth.
(31:46):
I think that there was a there was a cool quote.
I don't know who said this, but Pharrell put it on the back of
some of my shorts. I got some ice cream.
No billionaire boys club shorts.And on the back of it, it's it's
written on the back pocket of these shorts and it says wealth
(32:06):
is not found in the pocket of a man, but in the heart of a man.
And I think that this relates tothat and saying that.
Relationships are the currency of life, wealth.
The more you go through life, the more you experience this.
I think a lot of people. Understand that who are
listening to this, and I think there's a lot of people who may
not understand that, who are listening to this.
And what I would have everybody consider is that whether you are
(32:29):
on the spectrum or the end of this scale where you have lost a
lot of friends, maybe for the right reasons or you have a lot
of the same friends that you've always had, I want to give you a
brutally honest fact. It's not an opinion.
This is a fact to consider when looking at your entire circle
(32:53):
and and audit everybody you surround yourself with.
A lot of times, the reason people stay in your life
forever, it's because they're blood related.
Totally fine. But whether they improve your
life or not, they're there. So we're not even going to count
(33:14):
them, but that's one of them #2.Is because they evolve with you
and #3 is because you don't evolve yourself.
And that's a hard pill for a lotof people to swallow.
But if you look at your life andif you look at relationships as
(33:35):
the currency of life, I wouldn'teven say life wealth, because it
is life wealth if you have greatrelationships.
But let's remove that word and just say relationships.
Relationships are the currency of wealth.
Sorry, relationships are the currency of life.
If you don't have a wealthy life, it could be because you
(33:56):
don't have the best relationships.
If you lose relationships, and maybe just because they just
kind of dissipate, or maybe it'sbecause they fall off hard, it's
most likely because. They evolved or you evolved.
(34:19):
If that is the case, that's great.
But if somebody is still in yourlife and they've always been in
your life and it's not blood related, it's probably because
you didn't evolve or they evolved with you.
And I would have you consider that you should be striving to
have friends around you that whowho evolve with you.
If people are not evolving and it's stopping you from evolving,
that's an issue. That is not somebody you want to
(34:40):
be friends with us, not somebodyyou want to be in your circle.
And if we look at relationships as the currency of life, we
realize how important they are because there's times where you
can chase currency in other areas.
I've been shredded. I've been, I'm just going to say
it. I've, I've made a lot of money.
I've done a lot of cool things. I've had a lot of notoriety in
certain areas of my life. Those things didn't bring me
(35:03):
wealth. I thought they would at times,
and I think you can accomplish those things without chasing
those as wealth and you can havea lot more enjoy enjoyment doing
so. I've learned that lesson the
hard way in many areas. But.
Relationships in my life today, the ones that I prioritize, the
(35:25):
ones that I invest in, the ones that I want to seek out are the
ones that challenge me, that push me, that give me insight,
that have experiences that I don't have, that have wisdom
that can provide understanding, that can show kindness, not just
be nice, that don't want to holdme back and who also understand
when the investment isn't as consistent.
(35:46):
I think Alex Mosey said if you want to surround yourself with
wealthy friends, plan on being alone more often, something
along those lines. And I laughed at it because it's
true. It's like, well, yeah.
I mean, like if you're chasing, if you want to be surrounded by
successful people, they're goingto be busy doing things, so you
can't expect to see them all thetime.
So how do we do that? We got to invest in them, right.
(36:07):
This is why, like there's certain people like Cody Smith
is my best friend. He he like he levels my life up
and I feel like I level his, hisup.
So we make a point to talk everyweek, get on a phone call real
quick. Sometimes it's a short phone
call, but that's all we need. But the point I don't see him
all the time. He's doing his thing.
But the point is, is that I've I've seen this a lot this year.
I've I've felt this a lot. Relationships with the currency
(36:27):
of wealth or sorry, relationships with the currency
of life and. The only way to a wealthy life
is to treat those relationships with the same value as you do
your currency. I go out of my way to be friends
with certain people. Now I pay my way into circles so
that I can be friends with certain.
People 'cause it's that important #4 putting everything
(36:48):
to the test and ask yourself, does it break?
This is really important. In fact, the quote that was in
the journal today as I was writing in my Choose Hard 90 day
journal, the quote of the day was I wrote it down.
A winner is just a loser who tried one more time, which I'd
love that freaking quote. But if we don't put ourselves to
(37:10):
the test, if we don't put what we're doing to the test and see
if it breaks and how do we know it's resilient?
How do we know it's strong enough?
How do we know it's it's where it needs to be realistically,
right? If a relationship can't be put
to the test and grow stronger because of it, is it a strong
relationship if a business can be put to the test and survive a
(37:31):
hard time? Shoot, we talked about like
COVID and all that stuff. Business owners know that was a
hard time. Whether you're online or in
person in any industry, that washard.
If you can't do that, if you, ifyou can't as a business owner,
take a couple weeks off of social media or off of
podcasting or just one channel or doing something like that.
If you can't step away from the business, that's an issue.
(37:53):
If if you step away from business and it breaks, it's not
a strong business. That you don't own a business,
you own your job, right? And that's, that's a tough pill
to swallow. Somebody Andy McCoy, I'll give
him credit for that quote. I was like, oh, that is a that's
a hard pill to swallow for a lotof people.
And it was for me at, at one time too.
But I can leave and come back and it's fine.
(38:13):
I'm a part of this business. It grows because of me, but also
I can step away. We have systems, we're a
business. That's that's the whole point.
If you are trying to diet and figure out how to be sustainable
with your diet so you can sustain a new leaner physique,
and you go on a vacation and youbinge and blow your whole diet
out the water and you don't stick to anything, you put it to
the test and you broke, that is not a strong Dieter.
(38:34):
Not the diet, it's the Dieter. Because it doesn't matter what
diet you do it. It matters about how you diet,
how you eat, how you practice nutrition, how you choose to
live your lifestyle. But we have to put these things
to test. And the goal should be to build
whatever you're building, put itto the test and see if it
breaks. And if it breaks, rebuild it
stronger so it doesn't break next time.
And if it doesn't break, it means that you've done the right
things and you can move on to the next goal.
(38:56):
And so I'm not just saying this of like, wait until the
situation and see if it breaks. I'm saying like, put it to the
test. I think that's a big lesson.
I've done this over the last couple years numerous times with
our business, but I've done it in different areas of my life.
Let me put this to the test and see what happens.
That's the only way that I can gain confidence in something.
Otherwise, I'm going to live in constant anxiety around it
because I don't know if something's going to break it.
I would rather intentionally putit out there while watching it
(39:19):
and seeing if it breaks and thenlearning from that to make it
better. OK, so put everything to the
test, see if it breaks. Lesson #5 Being good at
everything teaches you what to be great at and that you gave
time that you do have time to doit.
And so the reason I started thinking about this was I think
(39:40):
that there's a lot of, I've saidthis often, I think it's true.
I think that there's this idea of it's true in certain seasons.
I think if you do, if you're good at everything, you're great
at nothing. I, I, I think that is very, very
true. However, you will never figure
out what to be great at and thatyou can be great at it if you
(40:01):
don't try to be good at everything first.
That's how you discover what youcan be great at and learn why.
Otherwise you'll wonder like, isthis really my thing?
So for this specific one, I likethe saying and this is this is
something that I said a lot of this year more better new.
More better, new, more better new.
This is something in business there's.
A lot of people say this. It's very, very important.
(40:24):
Do more of the thing, do the things better.
Keep one, do it new, right? I said this many times.
I started Choose Hard last this year, this year actually.
Dang, I didn't even think about that.
I'm pretty sure we started Choose Hard this year in 2025,
which is crazy thing about in 2025.
We started, we changed the podcast to Choose Hard.
(40:46):
I trademarked Choose Hard, whichit just got approved.
I've branded it. We got products.
That's really cool accomplishment.
You can think about that. But.
It was the Taylor Life podcast for a long time and then I did
so many of them. I was like, let me do this
better. I increased the value, the
quality, everything. And then I did new choose hard
(41:07):
became a thing, right This year.I tested a lot of different
types of content on Instagram, different types of videos,
different structures, different topics, different educational
styles, different like talking head, walking in the gym, vlog
style vlog, YouTube, educational, YouTube, talking
head, YouTube shorts. I mean, I did everything
(41:29):
podcasting. I did in different ways, blogs
and articles and SEO and AEO Artificial intelligence engine
optimization. All this stuff, newsletters,
emails, like I did so many things this year because this
year was a year of more. I was like, I need to throw a
volume. Let me see.
What feels right, what feels wrong, what doesn't work, what
(41:51):
really works well, like all the things.
And then I'm going to pick the thing that I know is what I'm
best at and I want to continue getting better at.
Because as you do more, you learn a lot and you can see
where can I do better? Because you can do more.
But then if you're doing so muchthat you can't do better at all
of it, obviously you got to pickone, right?
So you do more better new. I knew for me is going to be in
(42:15):
a different content or differentarea of work.
For me this year more better newwas content was more I levelled.
Up certain aspects and figured out what stuck.
And now I have a new strategy this year.
Like I'm not doing like podcasting is my thing.
Like that's all I'm doing. That's all I care about.
It's all I love. I love podcasting, so my
(42:37):
Instagram content comes second to my podcast, right?
YouTube doesn't even exist rightnow.
I'm not going to invest time in vlogging all those things.
I was planning on doing a vlog for a year and I did multiple
months. I did quite a while.
It didn't feel right. It didn't feel natural.
I'm not going to just stubbornlystick to a goal because I set
it. I'm OK quitting if it gives me
more time to podcast, right? And we're we can create more
(43:01):
clips, we can get better interviews, we can do better
quality. I can get bigger reach, like
spend my time podcasting. That is my thing.
Now I'm doing more better, new in a completely different area
of the coaching business and I'mgoing to just ride the podcast
because this is my thing. It's what I want, what feels the
best. But I think in general, the only
way I figured out what I could be great at was doing all these
things. And I realize how I'm best on
(43:24):
those other content platforms was actually the reason I'm
really good at podcasting. But the problem is, is on those
other platforms, that style of delivery and value and content
does not work as well. So should I just keep like
hammering away at trying a million different things that
I'm not good at? Maybe if I if I get better at
(43:45):
it. But after being in this industry
and with my career for this long, I want to have fun doing
what I know I'm great at and what I love doing and not try to
force something on myself until I become good at it or become
more before I force myself to enjoy it more, Right?
Podcasting is the thing for me, so more better new is kind of a
good way of saying it. But it, it wasn't until I did
(44:06):
all those things that I could really say.
Yeah, actually, you know what, podcasting is my favorite thing
actually. You know what?
The podcast growth has been substantially greater than the
growth in these other areas. Yeah.
You know what, this feels the most natural.
Oh yeah. You know what, our our
demographic of clients who really get value in our
coaching, they actually enjoy the podcast more than the other
platform that we use. I had to do more of all the
(44:26):
things to to understand that andI think this goes into any area.
You can do this in fitness too. You can do this in your with
your health, your training. You can do this with your
relationship. Do more of something in your
relationship to see what works well with your partner.
Do it better and then do something new, simple, right,
more better new and keep what iswhat, what becomes better.
(44:49):
Number six, curiosity kills confusion and creates success.
I wrote this because I think I hate the saying curiosity kills
the cat. I I think I understand it.
I don't know where some of thesemetaphors actually come come
from, but the truth is, is that curiosity doesn't kill you.
Like the idea of it killing the cat is very negative.
(45:11):
I think curiosity is the best thing ever.
We were just at my daughter's parent teacher conference 2
weeks ago and the the teacher said she was very curious and
she asked a lot of questions andI was so proud of her.
I'm like, don't ever be afraid to raise your hand and ask
questions. Don't ever be afraid to ask why
to everything. If there's not a good reason,
then you shouldn't be following that instruction.
(45:32):
And that includes for me, I don't ever like I remember
catching myself saying this before in the past because I
said so I do not say that anymore.
I give her a reason. I haven't said that in a long
time, because if I'm leading herproperly, then there's a reason
for everything I'm doing. And if she asks me why and I
don't have a reason, one, she's not going to continue to be led
(45:52):
by me and and follow my leadership and my guidance as
her father. But also too, I'm just talking
on my ass. That's an authoritarian.
I'm just being a Dick. I'm just trying to give commands
because I have the control and power and that is not a way to
operate as a good leader. So.
Curiosity is great. You should be curious about
everything. Curiosity is what allows us to
grow and strive and be successful.
Because curiosity of something kills the confusion around it.
(46:14):
We're no longer confused as to why this is the thing.
We're no longer confused as to whether or not we should.
Do it. We get the answers and that's
what allows us to create a path towards success.
Curiosity is the I think the oneof the biggest things that
people lose as they get older because they just start
listening to the man. They start doing what they're
told and this is not like a, I'mnot trying to get on like a, you
know, conservative conspiracy theory like tip or anything like
(46:37):
that, but it's just the reality.I think in general, I've always
felt this way. When I was growing up, I was
into punk rock skateboarding. It was like like I had anarchy
symbols on my skateboarding stuff.
I don't agree with some of the stuff I did.
Now, I think it's pretty stupid and I didn't fully understand
what I was doing or what I was saying.
But what I did know is that I didn't just like listening to
rules, just to listen to rules. I was actually not the best
student because of this. However, I had some teachers
(46:59):
that were so amazing to me and loved me and were great with me
and I was great too, too, because they would answer my
questions. When I asked why, they would
tell me why, They would tell me why things are the way they are.
It's not that I don't want to obey rules.
It's not that I don't want to benormal or like even be LED or
fall in line at times. I'm totally fine with that.
(47:21):
I just need to know why, right? And I think that's something
that we lose as we get older. I haven't and I won't.
And I encourage people not to because I think being curious is
what allows you to have a voice.It's what allows you to have
independence in your life. It's what allows you to begin
going down the path toward success.
So curiosity kills confusion andit creates a path toward
success. And #7 I think what I'm going to
(47:44):
do for this because we're already 47 minutes in, I didn't.
Sometimes I forget how how long I can go on these solo episodes.
I'm going to, I'm going to sharethe last lesson and I'm going to
briefly share the changes I wantto make.
And I'm not going to give any explanation or detail 'cause I
think I'm going to save that. And we'll have a Part 2 of this
where I'm going to teach you. I'm going to share with you the
changes I want to make in the new year and why and how I'm
(48:07):
going to do that with the structure I use in order to set
and achieve. Goals.
So you can expect that to be thenext solo episode that I drop.
Which will be within the next couple weeks.
I promise you that it'll either be next week after this airs or
it'll be the week after, depending on if I want to slide
an interview in between because we do a lot of interviews for
the show too. But lesson #7 is a question.
(48:30):
What are you avoiding that you should be addressing head on?
This was a question I got asked when I was in Nashville.
I was just in Nashville last week as I'm recording this for a
mastermind with Luka Hosovar andAndy Mccloy, 2 very close
friends and mentors. Mine I just.
Popped basically. Jumped in the group, join, join
their party and there's kind of like, honestly, it was really
(48:50):
fun. I was a family on the wall.
I went through everything with everybody there and stuff, But
it's really fun. I haven't been to a a good
mastermind in a long time. I've hosted a few, but I've been
to a lot of terrible mastermindsover the years.
And if you're a coach, if you'rean online coach especially, but
even gym owners, I guess too, like I work with a lot of fit,
honestly, in person trainers, gym owners, anything.
But if you're in the fitness space and you resonate with my
(49:10):
content, everything I do have a mentorship.
You can go to my Instagram bio. You can click the link in the
descriptions. I want to say it's
taylor-coaching.com/mentorship, but click the link in the
description if you're curious tothat.
I am going to be hosting a live mastermind with the members of
that and we might invite people outside of it, depending on
where people it's going to be inthe summer.
(49:31):
So you got plenty of time, but stay on the watch out for that.
But this is a. Question Andy proposed to the
group and I remember thinking, what are you avoiding that
should be addressed head on? And I'm like, I'm a pretty
assertive person. I don't feel like I'm avoiding
anything. I don't really, you know, I'm
the type that I like to create change.
I'm just going to, let's just doit, let's do the thing.
I don't really think too much. I just take action.
(49:53):
And that's true. But then I sat with it for a
little bit. I wrote down 8 things that I'm
avoiding that I should be addressing head on and they're
not just 8 little things like I haven't washed my truck, I'm
avoiding cleaning my truck and then I sit in this dirty truck.
(50:13):
Like not shit like that. I'm talking about meaningful
things that weigh me down, whichis crazy because I first thought
was I don't, I don't really do that.
And that's where most people stop.
They just go, I don't really do that and they just keep going.
I would encourage you to sit with every single one of these
things that I mentioned today for longer than a few seconds.
Like really sit with it and try to think, 'cause I sat with
them, I really try to think and I, it took me a while to get one
(50:36):
thing, but then it took less time to get 2.
Once I hit like 3, it was just like they were just flowing out
of me and I was like, man, I am avoiding a lot and I'm going to
try to change a lot of that stuff this year.
But what are you avoiding that you should be heading?
Dressing head on is a very, verystrong question to go into this
year. All right, those are the seven
things. Identity shifts and core values
(50:57):
equal long term change. No such thing as bad weather,
just bad preparation. Relationships are the currency
of life. Putting everything to the test
is a good thing because you needto see will it break?
Being good at everything teachesyou what to be great at and that
you have the time and the capability to be great at it.
(51:20):
Curiosity does not kill the cat,it kills confusion and creates a
path for success. And what are you avoiding that
you should be addressing head on?
Those are the seven insights andlessons I really really took
away from this year. Now the changes I want to make
real quick and brief. Number one is I'm not setting
goals. I am not setting goals.
I'm developing habits and routines.
(51:40):
This is the difference between lead measures and lag measures.
A lead measure is the step count, the eating healthy, the
going to the gym, these habits that you're instilling.
The lag measure is the measurement of success that lags
behind, like weight loss. So for example, I actually
created this piece of content. I haven't posted it yet as I'm
I'm recording this, but here's 5lead measures that I think will
(52:01):
dramatically change anybody's life who's not doing these
consistently. Number one, walk 10K steps a
day. If you actually walk 10,000
steps per day for a whole year, that is 70 marathons.
Think about that. If you walk 10,000 steps every
day for a full year, in 2026 you'll have walked 70 full
marathons. I promise you if you just focus
(52:23):
on 10,000. Steps a day.
All year long. You'll lose a ton of weight in
the process. The second one was lifting
weights 3 to 4 times a week. The average intermediate or
advanced lifter, I'm sorry, the the average beginner or an
intermediate lifter will gain between 6 and 25 lbs.
That's a big gap because beginners are different than
intermediates. But if you just lift weights 3
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to 4 times a week and you're a beginner or an intermediate
lifter, in 2026, you will add 6 to 25 lbs of muscle.
That is wild. That is something you should.
Do this year. The next one read 1 new book
every single month you will read12 books which is way I mean
like 10X the normal person. Most people don't read one book
per year which is crazy. But what's wild is there's a lot
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of research to show that it works and effects your brain
much like meditation does, like a mindfulness practice.
It shows that it will reduce stress levels in most people and
it promotes relaxation. And there's even research that
shows people who read often havea survivor's advantage.
Which means if the apocalypse come or you get robbed or
there's a murderer run around orlike sounds crazy, but anything,
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anything in life that's crazy that happens, you break down in
the middle of nowhere in your car.
A person who reads books is far more likely to survive the
situation. 4 Spend 1 full day off of social media.
Very difficult, but I don't think any of us can argue that
it should be done and that there's nobody in the history of
people who has ever said I really regret taking a day off
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social media. Everybody feels more.
Clear and resets. I'm going to try to do that all
year long. One full day off social media
and I'm actually very excited about that.
And then visit one new place perquarter.
This is wild, But in just the United States, there's over 600
national natural landmarks. So stuff like the Grand Canyon
and the beautiful things to see over 600 in the world, there's
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probably over 600,000. Like it's wild.
But if you're just talking aboutAmerica, So for my United States
listeners, if you just did, if you did one per quarter, go to
one place. Mind you, most places have
multiple. I know Washington had 12 and
that was on the lower end. There's a lot of places have
amazing place to visit. If you visited one new place per
quarter a year, I think it woulddramatically change your life,
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especially if you explore natureand get out there.
But it would take you 150 years to get all 600 of them.
So you don't have time. So pick and choose, but get
outside more. So those are like 5 random lead
measure habits. I think you can implement that.
I'm going to try to implement, but I'm not going to set goals
this year. I'm just going to develop,
develop habits and routines. There's going to be things that
I'm just going to keep checking the box off of, and I think it's
going to change my life. Number two, I'm not allowing
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things to stay the same. Not changing is my greatest
fear. So I will avoid staying the same
and I'm going to create massive change in my life and #3
investing in my own health. Everything stems from the
personal weight that we hold. I I truly believe that the more
you take care of yourself, the better everything else in your
life will be. At first, that ROI doesn't come
to fruition. The only ROI you see is the
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feeling you have internally withyour health, with your energy,
with your your honestly, your sanity, your emotional
well-being. But eventually it spawns off
into these other areas. That's going to be a big focus
for me. All right, that's a wrap for
this podcast. 7 insights, 3 changes I'm going to make, which
I'm going to bring back into thenext episode so I can give you a
structure of how I'm going to actually create change with
those. Make sure you head over to
tailoredmerch.com to check out the new merch, journals, shirts,
(55:39):
everything we have. And thank you so much for
listening. As always, leave a five star
rating review. Subscribe to the channel if you
haven't, share this with a friend who needs to create
change in 2026 and I will catch you next time.