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August 30, 2023 19 mins

So, you want to start an online brand but there’s just one problem… you’re not an influencer! You don’t have hundreds of thousands of followers so why bother, right? Wrong! In this episode, I’m going to tell you why that’s actually a good thing you can use to your advantage! Press play to hear tips and strategies I have used over the past eight years so you can grow your social media following and create a successful content strategy.


In this episode:


  • Why having a small following is actually a GOOD thing
  • Why you should research your target audience
  • How to identify your brand pillars and create a content strategy
  • How to provide value through your content
  • The difference between a social media consumer mindset and a social media creator mindset
  • The importance of engagement with your community and how to do it effectively
  • The significance of consistency in content creation
  • How to create effective calls to action that connect and convert


Resources and links mentioned in this episode



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