Aviana and "VOID": How a Band Evolves their Sound Album to Album & Deals with Social Media Marketing
The internet is a tough place for any metalcore band to break through the noise and succeed. Not only are you competing with other artists to get in front of fans, but you are also competing against other corporations pumping in millions for social media ads and marketing. Adding on the algorithms that add a paywall to get your music out to people consistently, it is a massive uphill battle.
But how does a band win when they must keep up their masked mystique, win most of their fans over with their live performances, and need to fight an online attention span of 1.5 seconds to hook new fans into the band? Well, lets say it isnt easy, but someone did it.
Joel from the Swedish metalcore band Aviana joins the Chord Progression Podcast. With the bands new album "Void" releasing on October 31st, we dive deep into the album with the band as we talk about:
- How Aviana has struggled with online marketing for new music with their persona of staying masked and heavy live focus, and the struggles heavy bands have to deal with marketing on social media.
- The big issue with the metalcore community always complaining about new music, especially on reddit, and why the music community is in need of fans being more open minded to new releases.
- Aviana's sonic evolution from "Corporation" to "Void" and how they evolved their metalcore sound to be bigger and grander in feel, not just following a blueprint.
We love interviews like this and we hope you do too. Tap the subscribe button to not miss out on any others.
Find Aviana Online:
Facebook: https://www.facebook.com/avianaswe
Twitter: https://x.com/avianaswe
Instagram: https://www.instagram.com/avianaswe/
Tik Tok: https://www.tiktok.com/@avianaofficial
YouTube: https://youtu.be/SAKDqSZ52Oo?si=pt7TsbC3hInycBGd
Website: https://avianaofficial.com
Merch: https://avianaofficial.com/pages/u-s-home-page
Spotify: https://open.spotify.com/artist/1AvLltBsz1HdAtZeucm9zy?si=3uW-HYLgSue1ZmT6xhQ3Tg
Apple Music: https://music.apple.com/us/artist/aviana/270116272
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Chord Progression Podcast (Spotify):
https://open.spotify.com/show/53XWPGrIUvgavKF5Fm6SLk
Chord Progression Podcast (Apple Podcast):
https://podcasts.apple.com/us/podcast/chord-progression-podcast-the-gateway-to-new-rock-and-metal-music/id1454876657
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Welcome: (0:00)
We Got Aviana Here!: (1:49)
The Trouble Aviana Has Promoting Album with Online Ads: (2:54)
How Aviana has Acheived Most of its Fans: (7:37)
Can't Translate Live Energy into an Ad: (10:01)
The Complaints from the Metalcore Community Online: (17:01)
The Need for Fans to be Open Minded Going Forward: (24:02)
Sonic Evolution from "Corporation" to "Void": (33:19)
Scary to Break from Expected Sound: (40:57)
The Non-Single to Look For: (47:17)
A USA Tour in 2026?: (49:25)
New Artists to Check Out: (50:17)
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