How Bands Can Use Data to Grow Efficiently in the Digital Age | Interview with Valoria

With the amount of data and analytics tools available to every artist and band in the music industry, a focus on data is necessary to ensure the best growth of your music in the digital age. We are talking about streaming metrics, listener demographics, social media post engagement, all of it.

But how should an artist use these tools? Should they use them to know what content to make? What platform should they focus any promotion efforts on? Where to book a live show or tour? And if they should follow the sounds that are hitting numbers. These are questions all bands and artists have in the digital age, and want to know the answers to.

The boys in Valoria return to the Chord Progression Podcast for the first time in 3 years, and we pick up right where we left off. On this episode, we dive deep into:

• The importance of data analyitics for a young band or artist in the digital age, and why it is necessary to know how to promote your music and grow efficiently.
• How artists can split focus on the analytics and creative, how to not let data analytics impact the direction of the music and art, and how to not get burnt out just looking at numbers.
• Their newest single "Find A Way," and why it was made with the challenge of sounding as good as possible in an arena setting.

This one went deep into something every musician should know, and every fan should understand. Tap the subscribe button as we have a lot more coming like this.

Find Valoria Online:

Facebook: https://www.facebook.com/WeAreValoria

Instagram: https://www.instagram.com/wearevaloria

Tik Tok: https://www.tiktok.com/@wearevaloria

YouTube: https://www.youtube.com/@wearevaloria

Spotify: https://open.spotify.com/artist/7EYPpggpuuByHaZSSWOts0?si=lCxhqS1ARF2PVrgq1QMwPQ

Apple Music: https://music.apple.com/us/artist/valoria/1610877186

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Welcome: (0:00)

3 Years Later, Here We Are: (1:11)

What has Valoria Been Up To since 2022?: (6:19)

Why Artists Use Data Analytics to Best Promote Their Music: (11:49)

Balancing Numbers and Being Creative Properly: (16:57)

What Valoria Has Done to Promote Using Data Analytics: (22:12)

Real Advice How to Not Get Burnt Out on Analytics: (29:13)

Diving into "Find A Way" & Its Anthemic Challenge: (36:00)

What's On Tap in 2025: (47:33)

Artist Suggestions for Everyone: (50:19)

Kevin's Final Thought: Hapy We Showed The Business Side Today: (56:33)