A Promise From God // It's Time to Take the Promised Land, Part 1

You know – God is full of promises. Amazing promises. But so often – it’s hard to see how those promises fit into the reality of our lives – here and now.

 

Promises, Promises, Promises

Well, I am really excited because we’re starting a new series this week called, "It’s Time to Take the Promised Land". What sort of a series title is that? "It’s Time to Take the Promised Land".

Well, here’s my hunch. We live in a world that promises so much: A world of brands and products and experiences and travel and luxury – a world that promises so much. Marketers talk about the brand promise.

For example, here’s my favourite. On TV, the advertisements for margarine or breakfast cereal or low-fat milk. Right? Have you ever noticed them?

Here’s what they look like. Here’s the setting. It’s a kind of trendy, today kind of kitchen and the sun’s always streaming in through the windows. It’s never raining; it’s always sunny. Mum’s smiling as she prepares breakfast. She’s slim and happy and well-adjusted, and this well-adjusted teenager bounds in smiling and spreads margarine on their bread or pours the milk on their cereal or whatever, and then ... Then this cool-looking forty-something dad strolls in, and he is good-looking, and then he grabs a piece of toast and kisses his wife before he reads the newspaper.

This is the sort of family and breakfast that most people would like to have, but the reality ... Well, the reality’s a bit different to that ad. I mean, the reality is that there are millions of people watching that ad who don’t know where their next meal’s coming from. The reality is that a lot of the people watching that ad, their families and marriages are falling apart. The reality is, even if they aren’t, they’re bringing up teenagers and that’s tough and there’s dysfunction. The reality is, most people’s families and kitchens and lives look nothing like those glossy images on the ad.

Images selling margarine or cereal or milk, making a brand promise that if you buy this product ... well ... this is what your life will look like. You look at that in the cold, hard light of day, and it’s absolutely nuts. Right? I mean, it’s crazy to try to link a margarine to a well-adjusted family.

New car ads are the same. They’re always out on the open road; there’s only ever that one car on the road, and the brand promise is if you buy me, you’ll have the freedom to roam. Isn’t it funny how the car ads never have someone stuck in peak-hour traffic, ever?

See, there are so many things in this world that hold out a promise that they can’t deliver. On the one hand, we want to live out those images of success the marketers kind of dangle under our noses. On the other, we so often ... well ... we never do. We never quite get there. It never quite works the way that the advert says it will, and that’s the psychology of marketing.

You create an image that creates desire, and the person sees the gap between the image and their reality, and so they spend money to buy that thing to buy the brand promise, and they discover it doesn’t work, and so the marketers dish up the next image, and round and round and round we go, on this treadmill of broken promises. It makes our consumer economies go round, and here you and I are with this treadmill of broken promises, brands that never really deliver their brand promise, and God comes along with a promise.

God makes lots of promises. "I’ll be your God, and you will be My people, and I’ll walk among you. I’ll bless you and keep you and comfort you and guide you" ... Jesus said, "I have come that you may have life in all of its abundance."

It’s almost like God’s painting this picture of a promised land – a land that’s almost too good to be true – a land ... a life ... well, to you and me, it seems a bit like the kitchen and that family in the