How to build an effective product strategy | Santiago Cardona

Santiago Cardona, Director of Product Management at Fingercheck, shares his insights on navigating product strategy amid uncertainty. With Fingercheck's platform experiencing rapid growth and 100K daily active users, Santiago's responsibilities are crucial in steering product development.

So, what makes his approach special is focus on weekly customer engagement, agility in strategy, and fostering collaboration within teams.

📚 During this discussion, Santiago mentioned:

• Think and Grow Rich by Napoleon Hill
• Marty Cagan's books: Inspired, Transformed
• Playing to Win: How Strategy Really Works, by Roger Martin, Alan G. Lafley
• TLDR newsletter

This podcast is created to connect with tech and design leaders. Feel free to reach out to us:

🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden

🎙 Santiago Cardona, Director of Product Management at Fingercheck.

This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we are a great fit for each other.

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