The unfaded product strategy for sales tools | Todd Busler

The sales tech platform category is blowing up. Apollo raised $100 million and hit unicorn status in 2023. Lots of other sales intelligence tools release more and more go-to-market workflows.

How to compete with that? How to think ahead and build the right product strategy? How to nail a product launch, go-to-market plan, and messaging? 

When it comes to mastering these challenges, there's no one better suited than Todd Busler.

Todd has truly lived through the problems of selling B2B software tools. He was the first sales hire at Heap when the company only started its path to becoming a unicorn. Later, he spent a year at Unusual Ventures, working with early-stage companies exclusively. Now, Todd is the Founder and CEO of Champify.

Today, we’ll chat about:

• Building the sales intelligence product in a highly competitive market
• Evolving user experience priorities for sales software
• Messaging validation and the right B2B outreach
• Strategic hiring
• Changes in the industry brought by AI

We do podcasting to connect with fellow tech and design leaders. So, we'll be happy to meet you on LinkedIn. Feel free to reach out and share your thoughts on this episode:

🎙 Yuriy Mykhasyak, Podcast Host, CEO and Co-Founder of Cieden

🎙 Anastasia Mudryk, Podcast Host, Head of BA & PM at Cieden

💜 This podcast is brought to you by Cieden, a digital product design agency. If you are looking for a UX/UI expert to design your product, check if we align with your vision.

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