Can artificial intelligence ever truly replace the human touch in marketing and creative work? In this episode, Tobias Brauer — Executive Creative Director turned brand strategist — joins Brian Erickson to unpack what “good creative” actually means. Together, they explore how AI tools are reshaping marketing, where they fall short, and why emotional resonance and storytelling still matter more than volume.
Tobias shares insights from his career journey — from teaching design at NKU to leading at Hyperquake and now running his own consultancy, SOLVSTAT. The conversation covers how to balance strategy and risk, why creative processes matter, and the secret behind marketing that people actually feel.
If you’ve ever wondered whether AI can really replace your creative instincts — or how to stand out in a world of sameness — this one’s for you.
Links and Resources:
Connect with Tobias Brauer: https://solvstat.com
LinkedIn: https://www.linkedin.com/in/tobiasbrauer
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Web: https://www.cincinnatibusinesspodcast.com
YouTube: https://youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w
Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912
Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ
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Connect with Brian:
LinkedIn: linkedin.com/u/bwerickson
Instagram: instagram.com/cincybizpod/
TikTok: tiktok.com/@cincybizpod
Facebook: facebook.com/people/Cincinnati-Business-Podcast/
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Produced by the Cincinnati Podcast Studio
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Tags:
AI marketing, creativity vs AI, Tobias Brauer, Brian Erickson, Cincinnati Podcast Studio, Cincinnati Business Podcast, brand storytelling, marketing strategy, creative process, video podcast, Hyperquake, Northern Kentucky University, creative leadership, emotional branding, content strategy, human creativity, brand building, Cincinnati business, entrepreneurship, AI content, marketing podcast
Host
Brian Erickson
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