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March 4, 2025 56 mins

Can You Be Stronger at 65 Than at 30? The Science Behind Strength Training with Luke Schroeder

Is it possible to be stronger at 65 than at 30? Luke Schroeder, owner of Starting Strength Cincinnati and former CEO of Starting Strength Gyms, says YES! In this episode of the Cincinnati Business Podcast, host Brian Erickson dives deep with Luke about the power of strength training, the journey of entrepreneurship, and how his gym is revolutionizing fitness in Cincinnati.

Luke shares his unexpected path from corporate leadership to gym ownership, the data-driven science behind his training methods, and why strength is the key to longevity. Whether you're a business owner, fitness enthusiast, or just curious about getting stronger, this episode is packed with valuable insights!

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💁🏼 Connect with Brian:

LinkedIn: linkedin.com/u/bwerickson

Instagram: www.instagram.com/cincybizpod/

TikTok: www.tiktok.com/@cincybizpod

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Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ


00:00 - Intro – Welcome to the Cincinnati Business Podcast!
01:04 - Meet Luke Schroeder – From corporate leadership to gym owner
02:50 - What Makes Starting Strength Different? – A coaching-first approach
05:55 - The 90-Day Strength Transformation – How 65+ year-olds outlift 30-year-olds
10:15 - Luke’s Personal Fitness Journey – From overweight to owning a gym
15:00 - The Hardest Part of Starting a Gym – Navigating entrepreneurship in fitness
20:30 - Networking & Business Growth – How Luke built his brand in Cincinnati
25:40 - The Secret to Gym Success – Why Starting Strength has a lower failure rate
32:15 - Strength Training for Longevity – The life-changing benefits of lifting
38:40 - Expanding the Business – Luke’s plans for a second gym in Cincinnati
45:10 - Common Myths About Strength Training – Why it’s never too late to start
50:05 - Closing Thoughts & Where to Find Luke

#CincinnatiBusiness #StrengthTraining #Entrepreneurship #FitnessOver40 #SmallBusinessGrowth #CincyPodcast #StartingStrength #HealthAndWellness #BusinessNetworking #CincinnatiFitness


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Brian Erickson

Brian Erickson

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