What if your company’s best marketing asset was already on the road? In this episode of the Cincinnati Business Podcast, host Brian Erickson sits down with the team from Crux Roadboardz Graphics to discuss the power of large-format printing, vehicle wraps, and on-the-go advertising.
The Crux team shares their journey from a small family-run business to Cincinnati’s go-to branding experts, wrapping everything from police cars to construction fleets. They reveal why wrapped vehicles generate up to 70,000 impressions per day, how businesses can maximize their ROI, and why a vehicle wrap beats traditional billboardsevery time.
If you're looking for affordable, high-impact marketing solutions, this episode is packed with insider tips on branding, advertising, and making your business stand out!
🔗 Connect with Crux Roadboardz Graphics:
www.cruxroadboardz.com
💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: www.instagram.com/cincybizpod/TikTok: www.tiktok.com/@cincybizpodFacebook: www.facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ
Show Notes:
00:00 – How Crux RoadBoard Wraps got started in Cincinnati
04:15 – Why businesses need to rethink advertising in 2024
08:30 – How vehicle wraps generate 70,000+ impressions daily
12:45 – Why a wrapped van builds more trust than an unmarked one
17:20 – The cost vs. ROI of vehicle wraps vs. billboards
22:10 – Biggest mistakes businesses make with branding & signage
26:50 – How Crux scaled from family business to industry leader
31:15 – The impact of digital printing & modern branding strategies
36:45 – Custom vehicle wraps vs. standard decals – which is right for you?
42:00 – Why company culture has fueled Crux’s long-term success
48:30 – How Cincinnati businesses can partner with Crux today
#CincinnatiBusiness #VehicleWraps #CruxRoadBoard #MarketingTips #Branding #CincinnatiMarketing #SmallBusinessGrowth #Advertising #FleetWraps #BusinessSuccess #Entrepreneurship #CincinnatiEntrepreneurs
Host
Brian Erickson
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