What if your towel is dirtier than your toilet seat?After a career in professional soccer across the UK, Iceland, and the US, Tyler Collishaw made an unexpected pivot—launching Epiphany, a consumer product that tackles invisible problems lurking in your home and gym.In this raw, practical, and energizing conversation, Tyler shares how he went from a near-MLS draft pick to emailing 1,000 CEOs (and actually getting replies), to launching a science-backed CPG brand based in the most competitive market in the world—Cincinnati, home to P&G and Kroger.We talk about rejection, reinvention, and how solving overlooked problems can build loyal customers and category-defining brands.🔑 You’ll Learn:Why sports tough love translated into business gritHow your towel might be the grossest item in your houseThe right (and wrong) way to educate consumers about a new productWhat CPG brands can learn from soccer academiesHow to position your product as a habit-forming solution🔗 Links and Resources:Connect with Tyler: https://epiphanyclean.com====================Subscribe & Listen to more content here:➡️ Web: https://www.cincinnatibusinesspodcast.com➡️ YouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912➡️ Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================💁🏼 Connect with Brian:LinkedIn: https://linkedin.com/u/bwericksonInstagram: https://instagram.com/cincybizpod/TikTok: https://tiktok.com/@cincybizpodFacebook: https://facebook.com/people/Cincinnati-Business-Podcast/Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ====================🎙 Produced by the Cincinnati Podcast StudioWe simplify video podcast production so you can just show up, share your message, and grow your brand.Ready to build your brand through video podcasting in Cincinnati?Book a Tour ➡ http://cincinnatipodcaststudio.com/====================Tags:Tyler Collishaw, Epiphany Clean, Pro Soccer Entrepreneur, Cincinnati Startup, Antibacterial Spray, Towel Spray, CPG Innovation, MLS Draft, Entrepreneurship Story, Business Podcast, Cincinnati Business Podcast, Brian Erickson, Startup Advice, Febreze Marketing Case Study, How to Start a Product Brand, Direct to Consumer, Athlete to Entrepreneur, P&G Competitor, Ohio Startups, B2B Marketing
Host
Brian Erickson
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.