Why the Aces' Big New Sponsorship is Under Investigation

On Friday, the Las Vegas Convention and Visitors Authority announced an unprecedented new sponsorship program: $100k to each of the Las Vegas Aces players, from superstars to rookies. On the heels of that announcement, however, the WNBA confirmed that it would be investigating this sponsorship deal for possible violation of league rules. But why? Today, executive producer Sonja Cho Swanson talks with professor Nancy Lough, co-director of the UNLV Sports Innovation Institute, about the complicated rules of endorsements, sponsorships, and pay-to-play in pro sports — and how we can get to pay parity for female athletes. Don’t forget: We’re doing our annual survey to learn more about our listeners. We’d be grateful if you took the survey at citycast.fm/survey — it’s only 7 minutes long. You’ll be doing us a big favor. Plus, anyone who takes the survey will be eligible to win a $250 Visa gift card — and City Cast City swag! Want to get in touch? Follow us @CityCastVegas on Instagram, or email us at [e-mail]. You can also call or text us at 702-514-0719. Want some more Las Vegas news? Then make sure to sign up for our morning newsletter here.