Kylie Cosmetics Celebrates a Decade of Beauty With 10-Year Anniversary

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Episode Transcript

(00:00):
Kylie Jenner and Kylie Cosmeticsare celebrating a decade of
beauty, innovation and cultural impact, a significant milestone
that commemorates the brand's evolution from a viral
phenomenon to a global beauty empire.
Kylie Jenner launched Kylie Cosmetics in November 2015,
inspired by her love of makeup. She created her debut product,

(00:23):
the Kylie Lip Kit, to fill a gapin the market she saw when she
had trouble finding lip liners and lipsticks that matched.
The Lip Kit sold out in less than a minute of launch and
instantly disrupted the beauty industry with its direct to
consumer model. What began with that iconic
product has since grown into a full scale global cosmetics

(00:45):
powerhouse, now developed in partnership with Cody Inc NYSE
Cody with clean and vegan formulations that deliver high
performance, high pigment and long lasting color.
I have always loved makeup and believed it's really important
to pursue something you love, and I've had the honor of doing

(01:07):
what I love for the last 10 years with Kylie Cosmetics, said
Kylie Jenner. When I started Kylie Cosmetics,
my goal was to create high quality, accessible products
that I truly loved and used. I wanted to ensure each product
was designed for a specific purpose and help people feel

(01:28):
their best when they wore it. A decade later, that commitment
is stronger than ever with our shift to clean and vegan
formulas, our expansion into newcountries, and all the
incredible new product launches that showcase our innovation.
I am so proud of what we have built and can't wait for what's
next. This dedication to innovation

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and quality is evident in several key milestones
throughout the brand's history. Following the initial success of
the Lip Kits, Kylie Cosmetics rapidly expanded its offerings
to include a full line of face, eye and brow products, building
a comprehensive beauty portfoliowith over 400 SK U's, including

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expanding into the complexion category by launching
Foundation, concealer and an award-winning skin tint,
Blurring Elixir. In 2021, the brand underwent a
full relaunch, reformulating itsentire line with clean, vegan
and cruelty free ingredients to deliver the high quality, high

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performance products fans love. Since then, Kylie Cosmetics has
become available in over 65 countries, continuing to disrupt
the marketplace with innovationsacross color, skin care, and
most recently, fragrance. Her first fragrance, Cosmic
Kylie Jenner, became an instant blockbuster success, ranking as

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the best selling fragrance launch in the USA and UK in
2024. As the brand looks ahead, it
remains committed to its legacy of innovative products and
inspiring a new generation of beauty lovers.
To celebrate this milestone, thebrand is launching a limited
edition King Kylie Collection, which pays tribute to the

(03:18):
original King Kylie era by blending nostalgia with a modern
feel. The collection features a new
eyeshadow palette inspired by Kylie's ever changing hair
colors, lip glazes reminiscent of her very first glosses and
the best selling matte lip kits re released in the original
packaging and shades from the brand's 2015 debut.

(03:40):
The collection also includes A highlighter brush and a loose
powder highlighter to complete the look.
The collection debuted on kyliecosmetics.com on October
18th and will roll out to Omni channel retailers.
Kylie Cosmetics will celebrate its 10 year anniversary and the
launch of the limited edition King Kylie Collection with a pop

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up in Wii Ho, Los Angeles. From Saturday, October 18th to
Sunday, October 26th, consumers will be able to shop the King
Kylie Collection in person for the first time, as well as
exclusive pop up merch and the brand's fan favorite products
and best sellers.